Maserati Audience in Germany
Maserati has an estimated audience of 2,443,938 people in Germany. 28.5% are female, 71.5% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Driving, Carcare, RVs, Aston Martin, Vintage car.
The average Maserati fan in Germany is 35.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Driving, Carcare, RVs, with strongest over-indexing on Driving (4.67× the country average). Demographically, the Maserati audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer
Demographics of Maserati fans
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 35.5 |
| Estimated audience size | 2,443,938 |
Audience persona
The typical Maserati fan in Germany is more male, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Driving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 623,508 | 1.17× |
| Bayern | 473,099 | 1.2× |
| Baden-Württemberg | 437,241 | 1.31× |
| Hessen | 244,136 | 1.31× |
| Niedersachsen | 239,423 | 1.01× |
| Rheinland-Pfalz | 138,502 | 1.13× |
| Sachsen | 117,515 | 0.98× |
| Berlin | 113,564 | 1.04× |
| Schleswig-Holstein | 80,362 | 0.92× |
| Hamburg | 67,559 | 1.22× |
| Brandenburg | 57,648 | 0.76× |
| Thüringen | 43,994 | 0.71× |
| Sachsen-Anhalt | 43,268 | 0.68× |
| Mecklenburg-Vorpommern | 32,473 | 0.7× |
| Saarland | 29,255 | 0.97× |
| Bremen | 18,562 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Driving | 4.67× | Cars & Mobility |
| Carcare | 5.56× | Cars & Mobility |
| RVs | 3.24× | Cars & Mobility |
| Aston Martin | 6.32× | Cars & Mobility |
| Vintage car | 5.71× | Cars & Mobility |
| Lamborghini | 4.51× | Cars & Mobility |
| Bentley | 6.58× | Cars & Mobility |
| Porsche | 3.37× | Cars & Mobility |
| Hybrids | 3.6× | Cars & Mobility |
| Engine | 3× | Cars & Mobility |
| SUVs | 2.57× | Cars & Mobility |
| Formula One | 2.97× | Sports |
| Hyundai | 3.49× | Cars & Mobility |
| Michael Schumacher | 3.38× | Sports |
| Range Rover | 5× | Cars & Mobility |
| Used car | 2.63× | Cars & Mobility |
| Motor vehicle | 2.1× | Cars & Mobility |
| City car | 3.86× | Cars & Mobility |
| Supercar | 5.71× | Cars & Mobility |
| Motorcycle accessories | 4.09× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.1 |
| Indulgence | JOY | 1.49 |
| DIY Mentality | THRILL | 1.26 |
| Early Adopter Mentality | POWER | 1.23 |
| Travelling | THRILL | 1.16 |
| Career Orientation | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Italy | 11.1% |
| Germany | 6.0% |
See Maserati audiences in other countries
More Luxury car manufacturer audiences in Germany
- Lamborghini (4,593,655)
- Ferrari (4,311,250)
- Aston Martin (2,649,415)
- Mercedes-AMG (2,431,510)
- Bentley (2,135,403)
Frequently asked questions
How many fans does Maserati have in Germany?
Maserati has an estimated audience of 2,443,938 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Maserati fans?
28.5% of Maserati fans are female, 71.5% are male, with an average age of 35.5 years.
Which brands do Maserati fans like most?
Maserati fans show strongest brand affinity for Driving (4.67×), Carcare (5.56×), and RVs (3.24×) over the country average.
Where do Maserati fans live in Germany?
Maserati fans in Germany are most concentrated in Nordrhein-Westfalen (reach 623,508), Bayern (reach 473,099), and Baden-Württemberg (reach 437,241). These three regions account for the largest share of the active audience.
What other brands do Maserati fans also like?
Beyond Maserati itself, the audience over-indexes on Carcare (5.56×), RVs (3.24×), Aston Martin (6.32×), and Vintage car (5.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maserati. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.