Used car Audience in Germany
Used car has an estimated audience of 9,687,213 people in Germany. 33.9% are female, 66.1% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: AutoScout24, Used Cars, Tire, Škoda Auto, Auto mechanic.
The average Used car fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include AutoScout24, Used Cars, Tire, with strongest over-indexing on AutoScout24 (3.43× the country average). Demographically, the Used car audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Used car fans
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 38.7 |
| Estimated audience size | 9,687,213 |
Audience persona
The typical Used car fan in Germany is more male, around 38.7 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,311,832 | 1.09× |
| Bayern | 1,654,464 | 1.06× |
| Baden-Württemberg | 1,593,187 | 1.21× |
| Niedersachsen | 955,362 | 1.02× |
| Hessen | 787,835 | 1.07× |
| Rheinland-Pfalz | 608,154 | 1.25× |
| Sachsen | 487,571 | 1.03× |
| Schleswig-Holstein | 352,212 | 1.01× |
| Brandenburg | 315,725 | 1.05× |
| Berlin | 294,203 | 0.68× |
| Thüringen | 273,948 | 1.11× |
| Sachsen-Anhalt | 252,216 | 1× |
| Hamburg | 178,284 | 0.81× |
| Mecklenburg-Vorpommern | 169,074 | 0.91× |
| Saarland | 121,911 | 1.02× |
| Bremen | 55,420 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 3.43× | Cars & Mobility |
| Used Cars | 4.81× | Cars & Mobility |
| Tire | 3.76× | Cars & Mobility |
| Škoda Auto | 3.22× | Cars & Mobility |
| Auto mechanic | 3.86× | Cars & Mobility |
| Car dealership | 3.94× | Cars & Mobility |
| City car | 4.61× | Cars & Mobility |
| Solar energy | 3.25× | Home & Garden |
| Hyundai | 3.83× | Cars & Mobility |
| Motor vehicle | 2.18× | Cars & Mobility |
| Electric car | 2.76× | Cars & Mobility |
| Automobile repair shop | 3.93× | Cars & Mobility |
| Tesla Motors | 3.56× | Cars & Mobility |
| Volkswagen Tiguan | 5.21× | Cars & Mobility |
| Škoda Kodiaq | 5.5× | Cars & Mobility |
| Hatchback | 3.28× | Cars & Mobility |
| Aral AG | 2.03× | Cars & Mobility |
| SUVs | 2.34× | Cars & Mobility |
| Peugeot | 3.78× | Cars & Mobility |
| Dacia Jogger | 5.82× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.42 |
| Family Orientation | CONSERVATISM | 1.26 |
| DIY Mentality | THRILL | 1.24 |
| Luxury Orientation | PREMIUM | 1.22 |
| Indulgence | JOY | 1.16 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| Germany | 5.5% |
| Japan | 4.6% |
See Used car audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
- Used Cars (5,588,872)
Frequently asked questions
How many fans does Used car have in Germany?
Used car has an estimated audience of 9,687,213 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Used car fans?
33.9% of Used car fans are female, 66.1% are male, with an average age of 38.7 years.
Which brands do Used car fans like most?
Used car fans show strongest brand affinity for AutoScout24 (3.43×), Used Cars (4.81×), and Tire (3.76×) over the country average.
Where do Used car fans live in Germany?
Used car fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,311,832), Bayern (reach 1,654,464), and Baden-Württemberg (reach 1,593,187). These three regions account for the largest share of the active audience.
What other brands do Used car fans also like?
Beyond Used car itself, the audience over-indexes on Used Cars (4.81×), Tire (3.76×), Škoda Auto (3.22×), and Auto mechanic (3.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Used car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.