Rascasse Audience Intelligence

Used car Audience in Germany

Name: Used car — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Used car in Germany — modelled from more than twelve digital signal sources. Used car has an estimated audience of 9,687,213 people in Germany.

#3among Car type in Germany #206among Topic in Germany #13in Cars & Mobility

The average Used car fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AutoScout24, Used Cars, Tire, with strongest over-indexing on AutoScout24 (3.43× the country average).

Demographically, the Used car audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Used car fan in Germany is more male, around 38.7 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Used car profile in Germany.

Audience size

9.7M

in Germany

Gender

33.9%♀

66.1% male

Age

38.7

average years

Country rank

#338

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Used car fans

33.9% are female, 66.1% are male, average age 38.7.

Fig. 02

Gender split

33.9%

Female

66.1%

Male

Demographic split for Used car audience in Germany
Metric	Value
Female	33.9%
Male	66.1%
Average age	38.7
Estimated audience size	9,687,213

Fig. 03

Age distribution

Age distribution of the Used car audience in Germany
Age bracket	Share	%
16-19		22%
20-29		19%
30-39		20%
40-49		21%
50+		19%

Fig. 04

Worldwide distribution

5.5%

of the worldwide Used car audience comes from Germany.

Worldwide audience distribution share by country for Used car
Country	Share
United States	23.3%
Germany	5.5%
Japan	4.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Used car audience in Germany is strongest.

Fig. 05

Top regions by affinity

Used car fans by region: top regions in Germany
#	Region	Reach	×
01	Rheinland-Pfalz	~600K	1.27×
02	Baden-Württemberg	~1.5M	1.15×
03	Thüringen	~300K	1.13×
04	Nordrhein-Westfalen	~2.5M	1.08×
05	Brandenburg	~300K	1.07×
06	Saarland	~100K	1.07×
07	Sachsen-Anhalt	~300K	1.06×
08	Bayern	~1.5M	1.04×
09	Hessen	~800K	1.04×
10	Schleswig-Holstein	~400K	1.04×
11	Sachsen	~500K	1.02×
12	Niedersachsen	~900K	1.01×
13	Mecklenburg-Vorpommern	~200K	0.95×
14	Hamburg	~200K	0.79×
15	Bremen	~60K	0.69×
16	Berlin	~300K	0.64×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Used car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Used car audience
#	Interest	Category	×
01	Škoda Kodiaq	Cars & Mobility	5.50×
02	Volkswagen Tiguan	Cars & Mobility	5.21×
03	LeasingMarkt	Cars & Mobility	4.93×
04	Used Cars	Cars & Mobility	4.81×
05	City car	Cars & Mobility	4.61×
06	Car dealership	Cars & Mobility	3.94×
07	Automobile repair shop	Cars & Mobility	3.93×
08	Auto mechanic	Cars & Mobility	3.86×
09	Hyundai	Cars & Mobility	3.83×
10	Peugeot	Cars & Mobility	3.78×
11	Tire	Cars & Mobility	3.76×
12	Tesla Motors	Cars & Mobility	3.56×
13	AutoScout24	Cars & Mobility	3.43×
14	Hatchback	Cars & Mobility	3.28×
15	Solar energy	Home & Garden	3.25×
16	Škoda Auto	Cars & Mobility	3.22×
17	BYD Auto	Cars & Mobility	2.98×
18	Electric car	Cars & Mobility	2.76×
19	SUVs	Cars & Mobility	2.34×
20	Motor vehicle	Cars & Mobility	2.18×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Used car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Used car audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.85×
Patriotism	CONSERVATISM	1.53×
Family Orientation	CONSERVATISM	1.38×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Used car audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.56×
Design Affinity	PREMIUM	0.67×
Creativity	OPEN	0.75×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Used car have in Germany?

Used car has an estimated audience of 9,687,213 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Used car fans?

33.9% of Used car fans are female, 66.1% are male, with an average age of 38.7 years.

Which brands do Used car fans like most?

Used car fans show strongest brand affinity for AutoScout24 (3.43×), Used Cars (4.81×), and Tire (3.76×) over the country average.

Where do Used car fans live in Germany?

Used car fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

What other brands do Used car fans also like?

Beyond Used car itself, the audience over-indexes on Used Cars (4.81×), Tire (3.76×), Škoda Auto (3.22×), and Auto mechanic (3.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

SUVs (10,724,718)
RVs (10,510,586)
Electric car (9,135,585)
Electric vehicle (6,004,034)
Used Cars (5,588,872)

See Used car audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Used car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →