Ferrari Audience in Germany
Ferrari has an estimated audience of 4,311,250 people in Germany. 35.1% are female, 64.9% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Driving, Porsche, Carcare, Motor vehicle, Lamborghini.
The average Ferrari fan in Germany is 37.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Driving, Porsche, Carcare, with strongest over-indexing on Driving (3.97× the country average). Demographically, the Ferrari audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer
Demographics of Ferrari fans
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 37.1 |
| Estimated audience size | 4,311,250 |
Audience persona
The typical Ferrari fan in Germany is more male, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Driving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,133,202 | 1.2× |
| Bayern | 922,935 | 1.33× |
| Baden-Württemberg | 795,358 | 1.35× |
| Niedersachsen | 430,537 | 1.03× |
| Hessen | 427,872 | 1.3× |
| Rheinland-Pfalz | 250,054 | 1.16× |
| Berlin | 194,281 | 1.01× |
| Schleswig-Holstein | 149,776 | 0.97× |
| Sachsen | 125,494 | 0.59× |
| Hamburg | 116,493 | 1.2× |
| Brandenburg | 112,567 | 0.84× |
| Thüringen | 87,664 | 0.8× |
| Sachsen-Anhalt | 81,477 | 0.73× |
| Mecklenburg-Vorpommern | 59,850 | 0.73× |
| Saarland | 50,959 | 0.96× |
| Bremen | 29,612 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Driving | 3.97× | Cars & Mobility |
| Porsche | 2.98× | Cars & Mobility |
| Carcare | 3.67× | Cars & Mobility |
| Motor vehicle | 1.96× | Cars & Mobility |
| Lamborghini | 3.52× | Cars & Mobility |
| RVs | 2.29× | Cars & Mobility |
| Engine | 2.52× | Cars & Mobility |
| Motorcycle accessories | 3.58× | Cars & Mobility |
| Sport bike | 3.16× | Cars & Mobility |
| SUVs | 2.03× | Cars & Mobility |
| Motorcycle helmet | 3.45× | Cars & Mobility |
| BMW | 1.95× | Cars & Mobility |
| Mercedes-Benz | 2.23× | Cars & Mobility |
| Vintage car | 3.67× | Cars & Mobility |
| Hybrids | 2.35× | Cars & Mobility |
| Motorcycle club | 2.78× | Cars & Mobility |
| Formula One | 2.12× | Sports |
| Motorcycling | 2.31× | Cars & Mobility |
| Motorcycle racing | 2.36× | Cars & Mobility |
| Michael Schumacher | 2.42× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.47 |
| Risk Appetite | THRILL | 1.28 |
| Quality Awareness | PREMIUM | 1.2 |
| Sports Activity | POWER | 1.19 |
| Indulgence | JOY | 1.18 |
| DIY Mentality | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Italy | 10.6% |
| China | 6.1% |
See Ferrari audiences in other countries
More Luxury car manufacturer audiences in Germany
- Lamborghini (4,593,655)
- Aston Martin (2,649,415)
- Maserati (2,443,939)
- Mercedes-AMG (2,431,510)
- Bentley (2,135,403)
Frequently asked questions
How many fans does Ferrari have in Germany?
Ferrari has an estimated audience of 4,311,250 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ferrari fans?
35.1% of Ferrari fans are female, 64.9% are male, with an average age of 37.1 years.
Which brands do Ferrari fans like most?
Ferrari fans show strongest brand affinity for Driving (3.97×), Porsche (2.98×), and Carcare (3.67×) over the country average.
Where do Ferrari fans live in Germany?
Ferrari fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,133,202), Bayern (reach 922,935), and Baden-Württemberg (reach 795,358). These three regions account for the largest share of the active audience.
What other brands do Ferrari fans also like?
Beyond Ferrari itself, the audience over-indexes on Porsche (2.98×), Carcare (3.67×), Motor vehicle (1.96×), and Lamborghini (3.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ferrari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.