A data profile of the people who buy, follow and care about Ferrari in Spain — modelled from more than twelve digital signal sources. Ferrari has an estimated audience of 2,383,020 people in Spain.
The average Ferrari fan in Spain is 42.0 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include MotoGP, Automobiles, Formula One, with strongest over-indexing on MotoGP (2.9× the country average).
Demographically, the Ferrari audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Ferrari fan in Spain is more male, around 42.0 years old, with strong Risk Appetite tendencies and a notable affinity for MotoGP.
The key figures that characterise the Ferrari profile in Spain.
27.6% are female, 72.4% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 42.0 |
| Estimated audience size | 2,383,020 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Ferrari audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.7% |
| Italy | 10.3% |
| China | 6.0% |
Where the Ferrari audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~500K | 1.26× | |
| 02 | Galicia | ~100K | 1.20× | |
| 03 | Community of Madrid | ~500K | 1.15× | |
| 04 | Andalusia | ~500K | 1.12× | |
| 05 | Comunidad Valenciana | ~300K | 1.12× | |
| 06 | Canary Islands | ~100K | 1.06× | |
| 07 | Basque Autonomous Country | ~90K | 1.06× | |
| 08 | Region of Murcia | ~80K | 1.05× | |
| 09 | Balearic Islands | ~70K | 1.04× | |
| 10 | Castilla-La Mancha | ~100K | 1.02× | |
| 11 | Castile and León | ~100K | 1.00× | |
| 12 | Aragon | ~60K | 0.99× | |
| 13 | Navarre | ~20K | 0.83× | |
| 14 | Cantabria | ~20K | 0.82× | |
| 15 | Principality of Asturias | ~50K | 0.81× | |
| 16 | La Rioja | ~10K | 0.79× | |
| 17 | Extremadura | ~40K | 0.78× |
The strongest cross-interests of the Ferrari audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lamborghini | Cars & Mobility | 3.36× | ||
| 02 | Touring motorcycle | Cars & Mobility | 3.23× | ||
| 03 | Motorcycle accessories | Cars & Mobility | 3.22× | ||
| 04 | Motorcycle helmet | Cars & Mobility | 3.20× | ||
| 05 | Motorcycle club | Cars & Mobility | 2.96× | ||
| 06 | Sport bike | Cars & Mobility | 2.94× | ||
| 07 | MotoGP | Sports | 2.90× | ||
| 08 | Porsche | Cars & Mobility | 2.88× | ||
| 09 | Motorcycle sport | Sports | 2.78× | ||
| 10 | Motorcycle racing | Cars & Mobility | 2.64× | ||
| 11 | Formula One | Sports | 2.40× | ||
| 12 | Motorcycling | Cars & Mobility | 2.38× | ||
| 13 | Engine | Cars & Mobility | 2.24× | ||
| 14 | Hybrids | Cars & Mobility | 2.20× | ||
| 15 | Automobiles | Cars & Mobility | 2.07× | ||
| 16 | Motor vehicle | Cars & Mobility | 1.89× | ||
| 17 | El Economista | News | 1.83× | ||
| 18 | UEFA Champions League | Sports | 1.59× | ||
| 19 | SUVs | Cars & Mobility | 1.58× | ||
| 20 | Coches.net | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.36× | |
| Luxury Orientation | PREMIUM | 1.36× | |
| Career Orientation | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.73× | |
| Tradition | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.76× |
Ferrari's target market in Spain covers an estimated 2,383,020 people, concentrated in Catalonia and Andalusia.
27.6% of the Ferrari audience are female, 72.4% are male, with an average age of 42.0 years.
Ferrari fans show strongest brand affinity for MotoGP (2.9×), Automobiles (2.07×), and Formula One (2.4×) over the country average.
Ferrari fans in Spain are most concentrated in Catalonia (reach ~500K), Andalusia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Ferrari itself, the audience over-indexes on Automobiles (2.07×), Formula One (2.4×), Motorcycle club (2.96×), and Motorcycle sport (2.78×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Ferrari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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