A data profile of the people who buy, follow and care about Motorcycle sport in Spain — modelled from more than twelve digital signal sources. Motorcycle sport has an estimated audience of 5,703,906 people in Spain.
Motorcycle sport has an estimated audience of 5,703,906 people in Spain. 29.9% are female, 70.1% are male, average age 40.3. Top brand affinities: Motorcycle accessories, Motorcycle helmet, Touring motorcycle, Custom motorcycle, Cruiser (motorcycle).
Top brand affinities include Motorcycle accessories, Motorcycle helmet, Touring motorcycle, with strongest over-indexing on Motorcycle accessories (12.92× the country average).
Demographically, the Motorcycle sport audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Risk Appetite, Patriotism.
The typical Motorcycle sport fan in Spain is more male, around 40.3 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle accessories.
The key figures that characterise the Motorcycle sport profile in Spain.
29.9% are female, 70.1% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 40.3 |
| Estimated audience size | 5,703,906 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Motorcycle sport audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 8.2% |
| Japan | 6.6% |
The strongest cross-interests of the Motorcycle sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle accessories | Cars & Mobility | 12.92× | ||
| 02 | Motorcycle helmet | Cars & Mobility | 12.92× | ||
| 03 | Touring motorcycle | Cars & Mobility | 12.92× | ||
| 04 | Custom motorcycle | Cars & Mobility | 10.61× | ||
| 05 | Bobber (motorcycle) | Cars & Mobility | 10.34× | ||
| 06 | Cruiser (motorcycle) | Cars & Mobility | 8.75× | ||
| 07 | Valentino Rossi | Sports | 7.09× | ||
| 08 | Dakar Rally | Sports | 6.88× | ||
| 09 | Suzuki | Cars & Mobility | 4.83× | ||
| 10 | BMW Motorrad | Cars & Mobility | 4.63× | ||
| 11 | Bild | News | 4.53× | ||
| 12 | KTM | Cars & Mobility | 4.25× | ||
| 13 | Ducati | Cars & Mobility | 4.19× | ||
| 14 | Motocross | Sports | 3.77× | ||
| 15 | Lunch | Food & Beverages | 3.58× | ||
| 16 | Honda | Cars & Mobility | 3.38× | ||
| 17 | MotoGP | Sports | 3.25× | ||
| 18 | Extreme sport | Sports | 2.98× | ||
| 19 | Formula One | Sports | 2.02× | ||
| 20 | FIFA World Cup | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.77× | |
| Patriotism | CONSERVATISM | 1.39× | |
| Early Adopter Mentality | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.65× | |
| Mindfulness | BALANCE | 0.68× | |
| Community Orientation | OPEN | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Motorcycle sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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