Motorcycle sport Audience in Spain
Motorcycle sport has an estimated audience of 5,703,906 people in Spain. 29.9% are female, 70.1% are male, average age 40.3. Top brand affinities: Motorcycle helmet, Motorcycle accessories, Touring motorcycle, Custom motorcycle, Cruiser (motorcycle).
Top brand affinities include Motorcycle helmet, Motorcycle accessories, Touring motorcycle, with strongest over-indexing on Motorcycle helmet (12.92× the country average). Demographically, the Motorcycle sport audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Motorcycle sport fans
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 40.3 |
| Estimated audience size | 5,703,906 |
Audience persona
The typical Motorcycle sport fan in Spain is more male, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Motorcycle helmet.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorcycle helmet | 12.92× | Cars & Mobility |
| Motorcycle accessories | 11.09× | Cars & Mobility |
| Touring motorcycle | 12.92× | Cars & Mobility |
| Custom motorcycle | 8.57× | Cars & Mobility |
| Cruiser (motorcycle) | 9.33× | Cars & Mobility |
| Suzuki | 6.2× | Cars & Mobility |
| MotoGP | 3.68× | Sports |
| BMW Motorrad | 5.16× | Cars & Mobility |
| Honda | 3.98× | Cars & Mobility |
| Ducati | 5.03× | Cars & Mobility |
| Local food | 3.03× | Food & Beverages |
| KTM | 4.91× | Cars & Mobility |
| Bobber (motorcycle) | 9.95× | Cars & Mobility |
| Fernando Alonso | 2.85× | Sports |
| Motocross | 4.06× | Sports |
| Supermoto | 7× | Cars & Mobility |
| Formula One | 2.33× | Sports |
| Valentino Rossi | 7.2× | Sports |
| SUVs | 2.01× | Cars & Mobility |
| Lunch | 2.95× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.2 |
| Sports Activity | POWER | 1.16 |
| Risk Appetite | THRILL | 1.13 |
| Family Orientation | CONSERVATISM | 1.13 |
| Early Adopter Mentality | POWER | 1.11 |
| Need for Security | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 8.2% |
| Japan | 6.6% |
See Motorcycle sport audiences in other countries
- Motorcycle sport — Germany
- Motorcycle sport — United States
- Motorcycle sport — United Kingdom
- Motorcycle sport — France
- Motorcycle sport — Italy
- Motorcycle sport — Brazil
- Motorcycle sport — Japan
- Motorcycle sport — South Korea
- Motorcycle sport — India
- Motorcycle sport — Canada
- Motorcycle sport — Mexico
More Sport audiences in Spain
- Soccer (21,263,973)
- Basketball (12,580,217)
- Golf (9,452,483)
- Swimming (7,659,904)
- Baseball (6,465,515)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Motorcycle sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.