A data profile of the people who buy, follow and care about Motorcycle sport in Brazil — modelled from more than twelve digital signal sources. Motorcycle sport has an estimated audience of 5,301,316 people in Brazil.
Motorcycle sport has an estimated audience of 5,301,316 people in Brazil. 30.6% are female, 69.4% are male, average age 38.1. Top brand affinities: FIFA World Cup, Instagram, Serie A, Harley-Davidson, UEFA Champions League.
Top brand affinities include FIFA World Cup, Instagram, Serie A, with strongest over-indexing on FIFA World Cup (1.64× the country average).
Demographically, the Motorcycle sport audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Motorcycle sport fan in Brazil is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Motorcycle sport profile in Brazil.
30.6% are female, 69.4% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 38.1 |
| Estimated audience size | 5,301,316 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Motorcycle sport audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 8.2% |
| Japan | 6.6% |
The strongest cross-interests of the Motorcycle sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motocross | Sports | 4.51× | ||
| 02 | Harley-Davidson | Cars & Mobility | 4.39× | ||
| 03 | MotoGP | Sports | 3.03× | ||
| 04 | Motorsport | Cars & Mobility | 2.58× | ||
| 05 | Sweepstakes | Games | 2.36× | ||
| 06 | UEFA Europa League | Sports | 2.25× | ||
| 07 | Serie A | Sports | 2.21× | ||
| 08 | Manchester City F.C. | Sports | 1.89× | ||
| 09 | WebMotors | Cars & Mobility | 1.79× | ||
| 10 | Formula One | Sports | 1.76× | ||
| 11 | Premier League | Sports | 1.76× | ||
| 12 | UEFA Champions League | Sports | 1.73× | ||
| 13 | Esporte Clube Bahia | Sports | 1.69× | ||
| 14 | FIFA World Cup | Sports | 1.64× | ||
| 15 | Hip hop music | Music & Radio | 1.60× | ||
| 16 | Internet & Social Media | 1.58× | |||
| 17 | Rock music | Music & Radio | 1.58× | ||
| 18 | Pop music | Music & Radio | 1.57× | ||
| 19 | Honda | Cars & Mobility | 1.55× | ||
| 20 | Cristiano Ronaldo | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.84× | |
| Risk Appetite | THRILL | 1.57× | |
| Family Orientation | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.52× | |
| Design Affinity | PREMIUM | 0.63× | |
| Mindfulness | BALANCE | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Motorcycle sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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