Motorcycle sport Audience in Italy
Motorcycle sport has an estimated audience of 8,842,201 people in Italy. 27.6% are female, 72.4% are male, average age 38.5. Top brand affinities: Touring motorcycle, MotoGP, Motorcycle accessories, SUVs, Honda.
Top brand affinities include Touring motorcycle, MotoGP, Motorcycle accessories, with strongest over-indexing on Touring motorcycle (4.73× the country average). Demographically, the Motorcycle sport audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Sports Activity.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Motorcycle sport fans
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 38.5 |
| Estimated audience size | 8,842,201 |
Audience persona
The typical Motorcycle sport fan in Italy is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Touring motorcycle.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Touring motorcycle | 4.73× | Cars & Mobility |
| MotoGP | 2.4× | Sports |
| Motorcycle accessories | 3.1× | Cars & Mobility |
| SUVs | 1.76× | Cars & Mobility |
| Honda | 2.74× | Cars & Mobility |
| Formula One | 1.72× | Sports |
| Motocross | 3.25× | Sports |
| Suzuki | 2.99× | Cars & Mobility |
| KTM | 3.44× | Cars & Mobility |
| Custom motorcycle | 2.71× | Cars & Mobility |
| Used car | 2.15× | Cars & Mobility |
| Brazil national football team | 3.2× | Sports |
| Twitch | 2.2× | Games |
| Ducati | 2.81× | Cars & Mobility |
| DAZN | 2.8× | Movies & TV |
| Ligue 1 | 2.46× | Sports |
| Chopper (motorcycle) | 3.36× | Cars & Mobility |
| Valentino Rossi | 3.33× | Sports |
| Robert Redford | 2.44× | Movies & TV |
| Aprilia | 3.11× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.77 |
| Sports Activity | POWER | 1.27 |
| DIY Mentality | THRILL | 1.16 |
| Luxury Orientation | PREMIUM | 1.16 |
| Early Adopter Mentality | POWER | 1.09 |
| Need for Security | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 8.2% |
| Japan | 6.6% |
See Motorcycle sport audiences in other countries
- Motorcycle sport — Germany
- Motorcycle sport — United States
- Motorcycle sport — United Kingdom
- Motorcycle sport — France
- Motorcycle sport — Spain
- Motorcycle sport — Brazil
- Motorcycle sport — Japan
- Motorcycle sport — South Korea
- Motorcycle sport — India
- Motorcycle sport — Canada
- Motorcycle sport — Mexico
More Sport audiences in Italy
- Soccer (31,491,793)
- Basketball (18,519,744)
- Golf (13,638,569)
- Volleyball (13,027,012)
- Swimming (12,339,853)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Motorcycle sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.