A data profile of the people who buy, follow and care about Motorcycle sport in Italy — modelled from more than twelve digital signal sources. Motorcycle sport has an estimated audience of 8,842,201 people in Italy.
Motorcycle sport has an estimated audience of 8,842,201 people in Italy. 27.6% are female, 72.4% are male, average age 38.5. Top brand affinities: Motorcycle accessories, Touring motorcycle, MotoGP, Custom motorcycle, Extreme sport.
Top brand affinities include Motorcycle accessories, Touring motorcycle, MotoGP, with strongest over-indexing on Motorcycle accessories (4.16× the country average).
Demographically, the Motorcycle sport audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Patriotism.
The typical Motorcycle sport fan in Italy is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle accessories.
The key figures that characterise the Motorcycle sport profile in Italy.
27.6% are female, 72.4% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 38.5 |
| Estimated audience size | 8,842,201 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Motorcycle sport audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 8.2% |
| Japan | 6.6% |
The strongest cross-interests of the Motorcycle sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Touring motorcycle | Cars & Mobility | 4.73× | ||
| 02 | Motorcycle accessories | Cars & Mobility | 4.16× | ||
| 03 | Cruiser (motorcycle) | Cars & Mobility | 3.95× | ||
| 04 | Custom motorcycle | Cars & Mobility | 3.58× | ||
| 05 | Valentino Rossi | Sports | 3.34× | ||
| 06 | Motocross | Sports | 3.15× | ||
| 07 | Extreme sport | Sports | 3.13× | ||
| 08 | Suzuki | Cars & Mobility | 2.80× | ||
| 09 | KTM | Cars & Mobility | 2.80× | ||
| 10 | Plug-in hybrid | Cars & Mobility | 2.72× | ||
| 11 | Kawasaki | Cars & Mobility | 2.68× | ||
| 12 | Ducati | Cars & Mobility | 2.67× | ||
| 13 | Honda | Cars & Mobility | 2.52× | ||
| 14 | Motorcycle helmet | Cars & Mobility | 2.40× | ||
| 15 | MotoGP | Sports | 2.29× | ||
| 16 | Robert Redford | Movies & TV | 2.27× | ||
| 17 | Sidi | Sports | 2.17× | ||
| 18 | Car dealership | Cars & Mobility | 2.09× | ||
| 19 | Motorcycles | Cars & Mobility | 1.93× | ||
| 20 | Formula One | Sports | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.66× | |
| Patriotism | CONSERVATISM | 1.43× | |
| Career Orientation | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Tradition | CONSERVATISM | 0.75× | |
| Community Orientation | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Motorcycle sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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