Rascasse Audience Intelligence

Motorcycle sport Audience in Germany

A data profile of the people who buy, follow and care about Motorcycle sport in Germany — modelled from more than twelve digital signal sources. Motorcycle sport has an estimated audience of 4,777,133 people in Germany.

#20among Sport in Germany#707among Topic in Germany#95in Sports

The average Motorcycle sport fan in Germany is 36.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motorcycle helmet, MotoGP, Motorcycle accessories, with strongest over-indexing on Motorcycle helmet (10.34× the country average).

Demographically, the Motorcycle sport audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Motorcycle sport fan in Germany is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorcycle sport profile in Germany.

Audience size
4.8M
in Germany
Gender
23.2%♀
76.8% male
Age
36.6
average years
Country rank
#1133
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorcycle sport fans

23.2% are female, 76.8% are male, average age 36.6.

Fig. 02

Gender split

23.2%
Female
76.8%
Male
Demographic split for Motorcycle sport audience in Germany
MetricValue
Female23.2%
Male76.8%
Average age36.6
Estimated audience size4,777,133
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Motorcycle sport audience in Germany
Age bracketShare%
16-1928%
20-2918%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Motorcycle sport audience comes from Germany.

Worldwide audience distribution share by country for Motorcycle sport
CountryShare
United States15.8%
Italy8.2%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorcycle sport audience in Germany is strongest.

Fig. 05

Top regions by affinity

Motorcycle sport fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~400K1.50×
02Saarland~80K1.30×
03Bremen~50K1.24×
04Thüringen~100K1.21×
05Sachsen-Anhalt~100K1.08×
06Mecklenburg-Vorpommern~90K1.03×
07Brandenburg~100K1.00×
08Rheinland-Pfalz~200K0.95×
09Schleswig-Holstein~200K0.92×
10Hamburg~100K0.92×
11Berlin~200K0.83×
12Niedersachsen~400K0.81×
13Hessen~300K0.79×
14Baden-Württemberg~500K0.78×
15Bayern~600K0.77×
16Nordrhein-Westfalen~700K0.66×
Fig. 06

Affinity by region

Affinity by region — Motorcycle sport, Germany
0.66×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorcycle sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorcycle sport audience
#·InterestCategoryAffinity×
01PiaggioCars & Mobility13.33×
02ApriliaCars & Mobility12.65×
03Motorcycle helmetCars & Mobility10.34×
04KawasakiCars & Mobility9.19×
05Bicycle helmetCars & Mobility8.82×
06DucatiCars & Mobility8.73×
07KTMCars & Mobility8.61×
08MotoGPSports7.91×
09Chopper (motorcycle)Cars & Mobility7.73×
10Motorcycle accessoriesCars & Mobility7.10×
11Custom motorcycleCars & Mobility6.52×
12BMW MotorradCars & Mobility6.10×
13Yamaha Motor CompanyCars & Mobility6.10×
14Cruiser (motorcycle)Cars & Mobility5.92×
15MotocrossSports5.76×
16HondaCars & Mobility5.68×
17Touring motorcycleCars & Mobility5.53×
18Harley-DavidsonCars & Mobility4.95×
19Tour de FranceSports3.61×
20Formula OneSports3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorcycle sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorcycle sport audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.69×
PatriotismCONSERVATISM1.62×
Luxury OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorcycle sport audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.75×
CreativityOPEN0.75×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorcycle sport have in Germany?

Motorcycle sport has an estimated audience of 4,777,133 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Motorcycle sport fans?

23.2% of Motorcycle sport fans are female, 76.8% are male, with an average age of 36.6 years.

03

Which brands do Motorcycle sport fans like most?

Motorcycle sport fans show strongest brand affinity for Motorcycle helmet (10.34×), MotoGP (7.91×), and Motorcycle accessories (7.1×) over the country average.

04

Where do Motorcycle sport fans live in Germany?

Motorcycle sport fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Motorcycle sport fans also like?

Beyond Motorcycle sport itself, the audience over-indexes on MotoGP (7.91×), Motorcycle accessories (7.1×), Kawasaki (9.19×), and Custom motorcycle (6.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Motorcycle sport audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Motorcycle sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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