Motorcycle sport Audience in Germany
Motorcycle sport has an estimated audience of 4,777,133 people in Germany. 23.2% are female, 76.8% are male, average age 36.6. Top regions: Bayern, Sachsen, Nordrhein-Westfalen. Top brand affinities: MotoGP, KTM, Ducati, Aprilia, Mountain biking.
The average Motorcycle sport fan in Germany is 36.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Sachsen, Nordrhein-Westfalen. Top brand affinities include MotoGP, KTM, Ducati, with strongest over-indexing on MotoGP (5.64× the country average). Demographically, the Motorcycle sport audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Motorcycle sport fans
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 36.6 |
| Estimated audience size | 4,777,133 |
Audience persona
The typical Motorcycle sport fan in Germany is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for MotoGP.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 562,866 | 0.73× |
| Sachsen | 543,289 | 2.32× |
| Nordrhein-Westfalen | 503,499 | 0.48× |
| Baden-Württemberg | 441,386 | 0.68× |
| Niedersachsen | 292,691 | 0.63× |
| Thüringen | 218,781 | 1.8× |
| Hessen | 189,470 | 0.52× |
| Rheinland-Pfalz | 152,462 | 0.64× |
| Sachsen-Anhalt | 151,771 | 1.23× |
| Brandenburg | 119,568 | 0.81× |
| Berlin | 115,721 | 0.54× |
| Schleswig-Holstein | 111,924 | 0.65× |
| Mecklenburg-Vorpommern | 93,438 | 1.02× |
| Saarland | 79,617 | 1.36× |
| Bremen | 78,132 | 1.91× |
| Hamburg | 73,651 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MotoGP | 5.64× | Sports |
| KTM | 7.57× | Cars & Mobility |
| Ducati | 7.57× | Cars & Mobility |
| Aprilia | 11.54× | Cars & Mobility |
| Mountain biking | 4.01× | Sports |
| Honda | 4.44× | Cars & Mobility |
| Bicycle helmet | 7.35× | Cars & Mobility |
| Custom motorcycle | 4.59× | Cars & Mobility |
| Motocross | 5.45× | Sports |
| Arnold Schwarzenegger | 5.61× | Movies & TV |
| Harley-Davidson | 4.32× | Cars & Mobility |
| Chopper (motorcycle) | 5.47× | Cars & Mobility |
| Motorcycle accessories | 4.13× | Cars & Mobility |
| BMW Motorrad | 4.67× | Cars & Mobility |
| American Chopper | 6.22× | Cars & Mobility |
| Piaggio | 10.57× | Cars & Mobility |
| Tour de France | 4.43× | Sports |
| Moto Guzzi | 8.9× | Cars & Mobility |
| Motorcycle helmet | 3.68× | Cars & Mobility |
| Electric guitar | 3.29× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.2 |
| Sustainability | BALANCE | 1.13 |
| Sports Activity | POWER | 1.09 |
| Urban Lifestyle | OPEN | 1.06 |
| Luxury Orientation | PREMIUM | 1.06 |
| DIY Mentality | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 8.2% |
| Japan | 6.6% |
See Motorcycle sport audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Motorcycle sport have in Germany?
Motorcycle sport has an estimated audience of 4,777,133 people in Germany, concentrated in Bayern and Sachsen.
What is the gender split and age of Motorcycle sport fans?
23.2% of Motorcycle sport fans are female, 76.8% are male, with an average age of 36.6 years.
Which brands do Motorcycle sport fans like most?
Motorcycle sport fans show strongest brand affinity for MotoGP (5.64×), KTM (7.57×), and Ducati (7.57×) over the country average.
Where do Motorcycle sport fans live in Germany?
Motorcycle sport fans in Germany are most concentrated in Bayern (reach 562,866), Sachsen (reach 543,289), and Nordrhein-Westfalen (reach 503,499). These three regions account for the largest share of the active audience.
What other brands do Motorcycle sport fans also like?
Beyond Motorcycle sport itself, the audience over-indexes on KTM (7.57×), Ducati (7.57×), Aprilia (11.54×), and Mountain biking (4.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motorcycle sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.