Aprilia Audience in Germany
Aprilia has an estimated audience of 797,826 people in Germany. 20.6% are female, 79.4% are male, average age 35.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Motorcycle accessories, Motorcycle sport, Touring motorcycle, Motorcycle helmet, Bicycle touring.
The average Aprilia fan in Germany is 35.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Motorcycle accessories, Motorcycle sport, Touring motorcycle, with strongest over-indexing on Motorcycle accessories (14.73× the country average). Demographically, the Aprilia audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles
Demographics of Aprilia fans
| Metric | Value |
|---|---|
| Female | 20.6% |
| Male | 79.4% |
| Average age | 35.6 |
| Estimated audience size | 797,826 |
Audience persona
The typical Aprilia fan in Germany is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle accessories.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 194,323 | 1.52× |
| Nordrhein-Westfalen | 194,059 | 1.11× |
| Baden-Württemberg | 151,256 | 1.39× |
| Niedersachsen | 78,543 | 1.01× |
| Hessen | 72,175 | 1.19× |
| Sachsen | 43,951 | 1.12× |
| Rheinland-Pfalz | 34,217 | 0.86× |
| Berlin | 28,246 | 0.79× |
| Brandenburg | 26,203 | 1.06× |
| Schleswig-Holstein | 22,367 | 0.78× |
| Thüringen | 21,140 | 1.04× |
| Sachsen-Anhalt | 20,077 | 0.97× |
| Mecklenburg-Vorpommern | 13,373 | 0.88× |
| Hamburg | 13,285 | 0.74× |
| Saarland | 9,439 | 0.96× |
| Bremen | 3,978 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorcycle accessories | 14.73× | Cars & Mobility |
| Motorcycle sport | 12.65× | Sports |
| Touring motorcycle | 14.28× | Cars & Mobility |
| Motorcycle helmet | 11.61× | Cars & Mobility |
| Bicycle touring | 9.16× | Sports |
| Sport bike | 8.88× | Cars & Mobility |
| Endurocross | 16.6× | Cars & Mobility |
| Freestyle Motocross | 14.31× | Sports |
| Kawasaki | 9.93× | Cars & Mobility |
| Cycling team | 10.61× | Sports |
| Off-road racing | 12× | Cars & Mobility |
| Ducati | 10.46× | Cars & Mobility |
| Enduro motorcycle | 15× | Sports |
| Dirt Bikes | 20× | Sports |
| Indian (motorcycle) | 11.83× | Cars & Mobility |
| Motorcycle club | 6.14× | Cars & Mobility |
| Custom motorcycle | 6.87× | Cars & Mobility |
| Racing bicycle | 6.3× | Sports |
| Piaggio | 18.07× | Cars & Mobility |
| Motorcycle safety | 22.83× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.47 |
| DIY Mentality | THRILL | 1.36 |
| Sports Activity | POWER | 1.15 |
| Extroversion | THRILL | 1.1 |
| Early Adopter Mentality | POWER | 1.05 |
| Luxury Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 21.5% |
| United States | 11.4% |
| France | 6.4% |
See Aprilia audiences in other countries
More Motorcycles audiences in Germany
- Harley-Davidson (3,561,966)
- BMW Motorrad (2,874,489)
- Kawasaki (2,240,528)
- KTM (1,917,920)
- Ducati (1,907,497)
Frequently asked questions
How many fans does Aprilia have in Germany?
Aprilia has an estimated audience of 797,826 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Aprilia fans?
20.6% of Aprilia fans are female, 79.4% are male, with an average age of 35.6 years.
Which brands do Aprilia fans like most?
Aprilia fans show strongest brand affinity for Motorcycle accessories (14.73×), Motorcycle sport (12.65×), and Touring motorcycle (14.28×) over the country average.
Where do Aprilia fans live in Germany?
Aprilia fans in Germany are most concentrated in Bayern (reach 194,323), Nordrhein-Westfalen (reach 194,059), and Baden-Württemberg (reach 151,256). These three regions account for the largest share of the active audience.
What other brands do Aprilia fans also like?
Beyond Aprilia itself, the audience over-indexes on Motorcycle sport (12.65×), Touring motorcycle (14.28×), Motorcycle helmet (11.61×), and Bicycle touring (9.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aprilia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.