Rascasse Audience Intelligence

Aprilia Target Market in Germany

A data profile of the people who buy, follow and care about Aprilia in Germany — modelled from more than twelve digital signal sources. Aprilia has an estimated audience of 793,512 people in Germany.

#8among Motorcycles in Germany#1038among Brand in Germany#372in Cars & Mobility

The average Aprilia fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motorcycle accessories, Motorcycle sport, Touring motorcycle, with strongest over-indexing on Motorcycle accessories (14.73× the country average).

Demographically, the Aprilia audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Aprilia fan in Germany is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle accessories.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aprilia profile in Germany.

Audience size
794K
in Germany
Gender
20.6%♀
79.4% male
Age
35.6
average years
Country rank
#7960
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aprilia

20.6% are female, 79.4% are male, average age 35.6.

Fig. 02

Gender split

20.6%
Female
79.4%
Male
Demographic split for Aprilia audience in Germany
MetricValue
Female20.6%
Male79.4%
Average age35.6
Estimated audience size793,512
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Aprilia audience in Germany
Age bracketShare%
16-1932%
20-2918%
30-3917%
40-4918%
50+15%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Aprilia audience comes from Germany.

Worldwide audience distribution share by country for Aprilia
CountryShare
Italy21.4%
United States11.3%
France6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aprilia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Aprilia customers by region in Germany
#RegionReachAffinity×
01Bayern~200K1.46×
02Baden-Württemberg~100K1.34×
03Hessen~70K1.15×
04Sachsen~40K1.11×
05Nordrhein-Westfalen~200K1.08×
06Brandenburg~30K1.05×
07Thüringen~20K1.05×
08Saarland~10K1.03×
09Niedersachsen~80K1.00×
10Sachsen-Anhalt~20K1.00×
11Rheinland-Pfalz~40K0.94×
12Mecklenburg-Vorpommern~10K0.92×
13Berlin~30K0.78×
14Schleswig-Holstein~20K0.77×
15Hamburg~10K0.73×
16Bremen~5K0.66×
Fig. 06

Affinity by region

Affinity by region — Aprilia, Germany
0.66×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aprilia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aprilia audience
#·InterestCategoryAffinity×
01Motorcycle safetyCars & Mobility22.83×
02Dirt BikesSports20.00×
03PiaggioCars & Mobility18.07×
04EndurocrossCars & Mobility16.60×
05Enduro motorcycleSports15.00×
06Motorcycle accessoriesCars & Mobility14.73×
07Freestyle MotocrossSports14.31×
08Touring motorcycleCars & Mobility14.28×
09Motorcycle sportSports12.65×
10Off-road racingCars & Mobility12.00×
11Indian (motorcycle)Cars & Mobility11.83×
12Motorcycle helmetCars & Mobility11.61×
13Cycling teamSports10.61×
14DucatiCars & Mobility10.46×
15KawasakiCars & Mobility9.93×
16Bicycle touringSports9.16×
17Sport bikeCars & Mobility8.88×
18Custom motorcycleCars & Mobility6.87×
19Racing bicycleSports6.30×
20Motorcycle clubCars & Mobility6.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aprilia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aprilia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
Risk AppetiteTHRILL1.23×
Luxury OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aprilia audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.57×
CreativityOPEN0.66×
SpiritualityBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aprilia's target market in Germany?

Aprilia's target market in Germany covers an estimated 793,512 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Aprilia customers?

20.6% of the Aprilia audience are female, 79.4% are male, with an average age of 35.6 years.

03

Which brands do Aprilia fans like most?

Aprilia fans show strongest brand affinity for Motorcycle accessories (14.73×), Motorcycle sport (12.65×), and Touring motorcycle (14.28×) over the country average.

04

Where do Aprilia fans live in Germany?

Aprilia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Aprilia fans also like?

Beyond Aprilia itself, the audience over-indexes on Motorcycle sport (12.65×), Touring motorcycle (14.28×), Motorcycle helmet (11.61×), and Bicycle touring (9.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycles audiences in Germany

See Aprilia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Aprilia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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