Rascasse Audience Intelligence

Aprilia Target Market in United States

A data profile of the people who buy, follow and care about Aprilia in United States — modelled from more than twelve digital signal sources. Aprilia has an estimated audience of 1,607,431 people in United States.

#10among Motorcycles in United States#1740among Brand in United States#558in Cars & Mobility

The average Aprilia fan in United States is 35.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Aprilia RSV4, Motorcycle club, Sport bike, with strongest over-indexing on Aprilia RSV4 (74.4× the country average).

Demographically, the Aprilia audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aprilia fan in United States is more male, around 35.9 years old, with strong Risk Appetite tendencies and a notable affinity for Aprilia RSV4.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aprilia profile in United States.

Audience size
1.6M
in United States
Gender
17.4%♀
82.6% male
Age
35.9
average years
Country rank
#16842
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aprilia

17.4% are female, 82.6% are male, average age 35.9.

Fig. 02

Gender split

17.4%
Female
82.6%
Male
Demographic split for Aprilia audience in United States
MetricValue
Female17.4%
Male82.6%
Average age35.9
Estimated audience size1,607,431
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Aprilia audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4918%
50+15%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Aprilia audience comes from United States.

Worldwide audience distribution share by country for Aprilia
CountryShare
Italy21.4%
United States11.3%
France6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aprilia audience in United States is strongest.

Fig. 05

Top regions by affinity

Aprilia customers by region in United States
#RegionReachAffinity×
01Colorado~40K1.65×
02Idaho~10K1.38×
03New Hampshire~9K1.35×
04Utah~20K1.34×
05Wyoming~3K1.29×
06Arizona~40K1.23×
07Washington~40K1.21×
08New Mexico~10K1.19×
09Oklahoma~20K1.17×
10Nevada~20K1.16×
11Maine~6K1.12×
12California~200K1.11×
13Florida~100K1.10×
14Kansas~10K1.10×
15Oregon~20K1.09×
16Texas~100K1.08×
17Arkansas~10K1.08×
18Hawaii~7K1.06×
19North Dakota~3K1.04×
20Alaska~4K1.03×
21Montana~5K1.02×
22Wisconsin~20K1.01×
23Tennessee~30K1.00×
24Virginia~40K0.99×
25Missouri~30K0.99×
26South Dakota~4K0.98×
27Indiana~30K0.96×
28Georgia~50K0.95×
29North Carolina~50K0.95×
30Ohio~50K0.94×
31West Virginia~7K0.94×
32Pennsylvania~50K0.93×
33Michigan~40K0.93×
34Nebraska~7K0.92×
35South Carolina~20K0.91×
36Connecticut~10K0.91×
37Kentucky~20K0.90×
38Alabama~20K0.89×
39Minnesota~20K0.88×
40Illinois~50K0.85×
41Iowa~10K0.83×
42Rhode Island~4K0.80×
43New Jersey~30K0.79×
44Louisiana~20K0.78×
45New York~70K0.77×
46Massachusetts~20K0.77×
47Maryland~20K0.76×
48Washington, District of Columbia~4K0.76×
49Delaware~3K0.73×
50Mississippi~9K0.67×
Fig. 06

Affinity by region

Affinity by region — Aprilia, United States
0.67×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aprilia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aprilia audience
#·InterestCategoryAffinity×
01Aprilia RSV4Cars & Mobility74.40×
02Schott NYCFashion & Accessoires47.83×
03Motorcycle touringCars & Mobility22.99×
04Norton Motorcycle CompanyCars & Mobility21.31×
05Enduro motorcycleSports13.12×
06EndurocrossCars & Mobility12.31×
07Freestyle MotocrossSports10.99×
08Touring motorcycleCars & Mobility9.51×
09Racing bicycleSports9.19×
10Motorcycle helmetCars & Mobility8.97×
11Sport bikeCars & Mobility8.46×
12Motorcycle clubCars & Mobility8.39×
13Motorcycle sportSports7.59×
14Off-road racingCars & Mobility7.08×
15MotoGPSports6.37×
16Motorcycle racingCars & Mobility5.68×
17MotorcyclingCars & Mobility5.48×
18BusCars & Mobility4.16×
19Shooting sportSports4.10×
20RoadTravel & Leisure3.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aprilia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aprilia audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.32×
Luxury OrientationPREMIUM1.44×
Sports ActivityPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aprilia audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.57×
Convenience OrientationPREMIUM0.61×
Need for SecurityCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aprilia's target market in United States?

Aprilia's target market in United States covers an estimated 1,607,431 people, concentrated in California and Texas.

02

What is the gender split and age of Aprilia customers?

17.4% of the Aprilia audience are female, 82.6% are male, with an average age of 35.9 years.

03

Which brands do Aprilia fans like most?

Aprilia fans show strongest brand affinity for Aprilia RSV4 (74.4×), Motorcycle club (8.39×), and Sport bike (8.46×) over the country average.

04

Where do Aprilia fans live in United States?

Aprilia fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Aprilia fans also like?

Beyond Aprilia itself, the audience over-indexes on Motorcycle club (8.39×), Sport bike (8.46×), Motorcycle sport (7.59×), and Touring motorcycle (9.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycles audiences in United States

See Aprilia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aprilia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →