Aprilia Audience in United States

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Aprilia has an estimated audience of 1,609,987 people in United States. 17.4% are female, 82.6% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Aprilia RSV4, Motorcycle club, Sport bike, Motorcycle sport, Touring motorcycle.

The average Aprilia fan in United States is 35.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Aprilia RSV4, Motorcycle club, Sport bike, with strongest over-indexing on Aprilia RSV4 (74.4× the country average). Demographically, the Aprilia audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

Demographics of Aprilia fans

Demographic split for Aprilia audience in United States
MetricValue
Female17.4%
Male82.6%
Average age35.9
Estimated audience size1,609,987

Audience persona

The typical Aprilia fan in United States is more male, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Aprilia RSV4.

Top regions in United States

Top regions ranked by reach for Aprilia in United States
RegionReachAffinity
California207,7711.17×
Texas158,9891.15×
Florida123,9791.14×
New York71,8370.8×
Pennsylvania51,0240.94×
Georgia49,9521.01×
Illinois49,1350.92×
North Carolina48,4871×
Ohio46,9980.95×
Colorado43,7601.72×
Arizona43,3801.32×
Washington41,1231.27×
Michigan41,0360.97×
Virginia39,6741.01×
New Jersey33,9740.83×
Tennessee33,4401.04×
Indiana28,5330.97×
Missouri25,0060.96×
Massachusetts24,5970.78×
Wisconsin24,3881.01×
South Carolina21,9280.91×
Oklahoma21,6451.21×
Maryland20,7620.75×
Oregon20,6991.12×
Minnesota20,6470.9×
Alabama20,5560.91×
Utah19,2581.34×
Nevada18,7021.2×
Kentucky18,5220.92×
Louisiana15,1060.73×
Arkansas15,0261.13×
Connecticut14,6100.9×
Kansas14,3301.13×
Idaho11,2491.39×
Iowa10,5340.79×
New Mexico9,2891.15×
New Hampshire8,6721.37×
Hawaii7,6011.1×
Mississippi7,2890.55×
Nebraska6,8000.84×
Maine6,2851.09×
West Virginia6,0380.81×
Montana4,1950.94×
Washington, District of Columbia3,5920.74×
Rhode Island3,5860.7×
Alaska3,4731.01×
South Dakota3,3660.9×
Wyoming3,0361.27×
North Dakota2,7870.84×
Delaware2,5540.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aprilia audience
BrandAffinityCategory
Aprilia RSV474.4×Cars & Mobility
Motorcycle club8.39×Cars & Mobility
Sport bike8.46×Cars & Mobility
Motorcycle sport7.59×Sports
Touring motorcycle9.51×Cars & Mobility
Motorcycle helmet8.97×Cars & Mobility
Freestyle Motocross10.99×Sports
Motorcycle racing5.68×Cars & Mobility
Motorcycle touring22.99×Cars & Mobility
Motorcycling5.48×Cars & Mobility
Endurocross12.31×Cars & Mobility
Racing bicycle9.19×Sports
Off-road racing7.08×Cars & Mobility
Road3.47×Travel & Leisure
Enduro motorcycle13.12×Sports
Schott NYC47.83×Fashion & Accessoires
Bus4.16×Cars & Mobility
Shooting sport4.1×Sports
MotoGP6.37×Sports
Motorcycle components12.94×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aprilia audience
TraitClusterScore
Luxury OrientationPREMIUM2.22
Early Adopter MentalityPOWER1.79
Sports ActivityPOWER1.74
PatriotismCONSERVATISM1.64
Risk AppetiteTHRILL1.59
DIY MentalityTHRILL1.52

Worldwide distribution

Worldwide audience distribution share by country for Aprilia
CountryShare
Italy21.5%
United States11.4%
France6.4%

See Aprilia audiences in other countries

More Motorcycles audiences in United States

Frequently asked questions

How many fans does Aprilia have in United States?

Aprilia has an estimated audience of 1,609,987 people in United States, concentrated in California and Texas.

What is the gender split and age of Aprilia fans?

17.4% of Aprilia fans are female, 82.6% are male, with an average age of 35.9 years.

Which brands do Aprilia fans like most?

Aprilia fans show strongest brand affinity for Aprilia RSV4 (74.4×), Motorcycle club (8.39×), and Sport bike (8.46×) over the country average.

Where do Aprilia fans live in United States?

Aprilia fans in United States are most concentrated in California (reach 207,771), Texas (reach 158,989), and Florida (reach 123,979). These three regions account for the largest share of the active audience.

What other brands do Aprilia fans also like?

Beyond Aprilia itself, the audience over-indexes on Motorcycle club (8.39×), Sport bike (8.46×), Motorcycle sport (7.59×), and Touring motorcycle (9.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aprilia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.