Rascasse Audience Intelligence

Motorcycle touring Audience in United States

A data profile of the people who buy, follow and care about Motorcycle touring in United States — modelled from more than twelve digital signal sources. Motorcycle touring has an estimated audience of 1,438,449 people in United States.

#7438among Topic in United States#597in Cars & Mobility

The average Motorcycle touring fan in United States is 40.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Cruiser (motorcycle), Touring motorcycle, Motorcycle helmet, with strongest over-indexing on Cruiser (motorcycle) (74.17× the country average).

Demographically, the Motorcycle touring audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motorcycle touring fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Cruiser (motorcycle).

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorcycle touring profile in United States.

Audience size
1.4M
in United States
Gender
18.7%♀
81.3% male
Age
40.7
average years
Country rank
#18324
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorcycle touring fans

18.7% are female, 81.3% are male, average age 40.7.

Fig. 02

Gender split

18.7%
Female
81.3%
Male
Demographic split for Motorcycle touring audience in United States
MetricValue
Female18.7%
Male81.3%
Average age40.7
Estimated audience size1,438,449
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Motorcycle touring audience in United States
Age bracketShare%
16-1921%
20-2915%
30-3916%
40-4922%
50+26%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Motorcycle touring audience comes from United States.

Worldwide audience distribution share by country for Motorcycle touring
CountryShare
United States17.8%
Mexico8.4%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorcycle touring audience in United States is strongest.

Fig. 05

Top regions by affinity

Motorcycle touring fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~4K1.33×
02Vermont~3K1.30×
03North Dakota~4K1.26×
04Rhode Island~6K1.22×
05South Dakota~4K1.21×
06New York~90K1.17×
07Montana~5K1.15×
08Delaware~4K1.13×
09New Hampshire~6K1.10×
10West Virginia~7K1.06×
11Maine~5K1.06×
12Colorado~20K1.05×
13Hawaii~6K1.05×
14Idaho~7K1.02×
15Washington, District of Columbia~4K1.00×
16Oregon~20K0.99×
17New Mexico~7K0.99×
18Nebraska~7K0.98×
19Nevada~10K0.97×
20Mississippi~10K0.97×
21Kansas~10K0.97×
22Utah~10K0.96×
23Arkansas~10K0.96×
24Iowa~10K0.93×
25Oklahoma~10K0.92×
26Virginia~30K0.91×
27Kentucky~20K0.91×
28Louisiana~20K0.90×
29Connecticut~10K0.90×
30Alabama~20K0.89×
31Washington~30K0.88×
32Wisconsin~20K0.88×
33South Carolina~20K0.88×
34Tennessee~30K0.87×
35Minnesota~20K0.87×
36Maryland~20K0.86×
37Missouri~20K0.86×
38Arizona~20K0.85×
39Indiana~20K0.85×
40Massachusetts~20K0.84×
41Ohio~40K0.83×
42New Jersey~30K0.81×
43California~100K0.80×
44North Carolina~30K0.80×
45Illinois~40K0.79×
46Michigan~30K0.79×
47Georgia~30K0.78×
48Florida~70K0.77×
49Pennsylvania~40K0.77×
50Texas~90K0.70×
Fig. 06

Affinity by region

Affinity by region — Motorcycle touring, United States
0.70×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorcycle touring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorcycle touring audience
#·InterestCategoryAffinity×
01Cruiser (motorcycle)Cars & Mobility74.17×
02Easy RiderMovies & TV51.75×
03Touring motorcycleCars & Mobility40.79×
04Motorcycle helmetCars & Mobility38.25×
05J&P CyclesCars & Mobility34.30×
06SupermotoCars & Mobility26.37×
07Dakar RallySports23.81×
08ApriliaCars & Mobility22.99×
09Motorcycle accessoriesCars & Mobility20.64×
10Bobber (motorcycle)Cars & Mobility19.23×
11Chopper (motorcycle)Cars & Mobility18.75×
12BodrumTravel & Leisure16.96×
13Custom motorcycleCars & Mobility16.48×
14Triumph Motorcycles LtdCars & Mobility14.49×
15DucatiCars & Mobility14.21×
16Electric motorcycles and scootersCars & Mobility10.08×
17Obsessed (2009 film)Movies & TV8.03×
18Antique carCars & Mobility8.00×
19Extreme sportSports5.00×
20Discount TireShopping4.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorcycle touring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorcycle touring audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.82×
Risk AppetiteTHRILL2.76×
Need for SecurityCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorcycle touring audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
Healthy LifestyleBALANCE0.79×
SpiritualityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorcycle touring have in United States?

Motorcycle touring has an estimated audience of 1,438,449 people in United States, concentrated in California and New York.

02

What is the gender split and age of Motorcycle touring fans?

18.7% of Motorcycle touring fans are female, 81.3% are male, with an average age of 40.7 years.

03

Which brands do Motorcycle touring fans like most?

Motorcycle touring fans show strongest brand affinity for Cruiser (motorcycle) (74.17×), Touring motorcycle (40.79×), and Motorcycle helmet (38.25×) over the country average.

04

Where do Motorcycle touring fans live in United States?

Motorcycle touring fans in United States are most concentrated in California (reach ~100K), New York (reach ~90K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Motorcycle touring fans also like?

Beyond Motorcycle touring itself, the audience over-indexes on Touring motorcycle (40.79×), Motorcycle helmet (38.25×), Motorcycle accessories (20.64×), and Custom motorcycle (16.48×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Motorcycle touring audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorcycle touring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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