Easy Rider Audience in United States

Easy Rider logo

Easy Rider has an estimated audience of 573,024 people in United States. 23.9% are female, 76.1% are male, average age 46.3. Top regions: California, Texas, New York. Top brand affinities: Tim Roth, Days of Thunder, ALF (TV series), One Flew Over the Cuckoo's Nest (film), The A-Team (film).

The average Easy Rider fan in United States is 46.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Tim Roth, Days of Thunder, ALF (TV series), with strongest over-indexing on Tim Roth (253.83× the country average). Demographically, the Easy Rider audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Easy Rider fans

Demographic split for Easy Rider audience in United States
MetricValue
Female23.9%
Male76.1%
Average age46.3
Estimated audience size573,024

Audience persona

The typical Easy Rider fan in United States is more male, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Tim Roth.

Top regions in United States

Top regions ranked by reach for Easy Rider in United States
RegionReachAffinity
California74,6811.19×
Texas39,2960.8×
New York29,5070.92×
Florida28,5020.73×
Illinois17,6910.93×
Ohio17,6691×
Pennsylvania17,6440.91×
Indiana15,4221.47×
Wisconsin14,1421.64×
North Carolina14,0640.82×
Michigan13,2880.89×
Georgia12,6370.72×
Arizona11,9431.02×
Washington11,6441.01×
Virginia11,0670.79×
New Jersey10,7860.74×
Massachusetts10,7260.95×
Tennessee10,6900.93×
Colorado10,1601.12×
Missouri10,0151.08×
Minnesota9,2011.12×
Oregon8,8401.35×
Louisiana8,8161.19×
Kentucky7,6691.07×
South Carolina7,0720.82×
Oklahoma7,0721.11×
Alabama6,9510.87×
Maryland6,6930.68×
Connecticut5,1290.89×
Iowa5,1231.09×
Nevada5,0930.92×
Arkansas4,7321×
Utah4,5700.89×
Kansas4,4971×
New Mexico4,3971.53×
West Virginia3,3281.25×
Mississippi3,3050.7×
Idaho3,2111.12×
Nebraska2,8230.98×
New Hampshire2,6631.18×
Maine2,6291.28×
Montana2,0481.29×
Hawaii1,9350.79×
Rhode Island1,6090.88×
Washington, District of Columbia1,3650.79×
South Dakota1,2680.96×
Vermont1,2391.23×
Delaware1,1280.71×
Alaska1,0570.86×
North Dakota9660.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Easy Rider audience
BrandAffinityCategory
Tim Roth253.83×Movies & TV
Days of Thunder149.9×Movies & TV
ALF (TV series)88.51×Movies & TV
One Flew Over the Cuckoo's Nest (film)75.88×Movies & TV
The A-Team (film)94.58×Movies & TV
Chopper (motorcycle)22.15×Cars & Mobility
Motorcycle touring51.75×Cars & Mobility
J&P Cycles65.35×Cars & Mobility
Gran Torino45.34×Movies & TV
Anna Paquin36.85×Movies & TV
The Motorcycle Diaries (film)120.05×Movies & TV
Born Free133.97×Movies & TV
Orange County Choppers65.93×Cars & Mobility
Softail32.82×Cars & Mobility
Kustom Kulture27.98×Politics & Society
The Italian Job (2003 film)54.26×Movies & TV
Momondo53.7×Travel & Leisure
Roland Sands145.99×Fashion & Accessoires
Sport touring motorcycle26.4×Cars & Mobility
Grid 2100.97×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Easy Rider audience
TraitClusterScore
PatriotismCONSERVATISM2.88
Risk AppetiteTHRILL1.72
Need for SecurityCONSERVATISM1.55
IndividualismJOY1.5
ExtroversionTHRILL1.5
TraditionCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Easy Rider
CountryShare
United States26.1%
Germany9.2%
United Kingdom5.3%

See Easy Rider audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Easy Rider have in United States?

Easy Rider has an estimated audience of 573,024 people in United States, concentrated in California and Texas.

What is the gender split and age of Easy Rider fans?

23.9% of Easy Rider fans are female, 76.1% are male, with an average age of 46.3 years.

Which brands do Easy Rider fans like most?

Easy Rider fans show strongest brand affinity for Tim Roth (253.83×), Days of Thunder (149.9×), and ALF (TV series) (88.51×) over the country average.

Where do Easy Rider fans live in United States?

Easy Rider fans in United States are most concentrated in California (reach 74,681), Texas (reach 39,296), and New York (reach 29,507). These three regions account for the largest share of the active audience.

What other brands do Easy Rider fans also like?

Beyond Easy Rider itself, the audience over-indexes on Days of Thunder (149.9×), ALF (TV series) (88.51×), One Flew Over the Cuckoo's Nest (film) (75.88×), and The A-Team (film) (94.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Easy Rider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.