Gran Torino Audience in United States

Gran Torino has an estimated audience of 1,565,524 people in United States. 39.1% are female, 60.9% are male, average age 53.1. Top regions: California, Texas, New York. Top brand affinities: Beetlejuice, Luca Guadagnino, Noah Baumbach, Autism Awareness, Christopher Lloyd.

The average Gran Torino fan in United States is 53.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Beetlejuice, Luca Guadagnino, Noah Baumbach, with strongest over-indexing on Beetlejuice (16.93× the country average). Demographically, the Gran Torino audience skews more male with an average age of 53.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Gran Torino fans

Demographic split for Gran Torino audience in United States
MetricValue
Female39.1%
Male60.9%
Average age53.1
Estimated audience size1,565,524

Audience persona

The typical Gran Torino fan in United States is more male, around 53.1 years old, with strong Patriotism tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Gran Torino in United States
RegionReachAffinity
California206,1721.2×
Texas144,3761.07×
New York130,8581.5×
Florida83,5730.79×
Illinois57,4931.1×
Michigan49,1771.2×
Ohio48,5961.01×
Pennsylvania48,4270.92×
North Carolina43,1410.92×
Georgia39,9310.83×
Arizona36,9191.15×
Washington35,2531.12×
New Jersey32,7460.82×
Virginia31,7350.83×
Indiana31,0141.08×
Tennessee29,7520.95×
Minnesota27,9501.25×
Missouri27,5131.09×
Wisconsin27,3021.16×
Massachusetts26,6570.86×
Colorado25,7541.04×
Oklahoma20,1791.16×
Oregon20,0431.12×
Maryland19,6950.73×
Kentucky19,0240.97×
South Carolina18,7160.79×
Alabama18,5760.85×
Louisiana16,1680.8×
Nevada14,6950.97×
Iowa14,6231.13×
Utah14,5471.04×
Connecticut14,0190.89×
Kansas13,5181.1×
Arkansas12,9901.01×
Mississippi10,3600.8×
New Mexico9,8181.25×
Nebraska9,0461.15×
Idaho8,9891.15×
West Virginia6,7000.92×
Hawaii6,6210.98×
New Hampshire5,8410.95×
Maine5,0820.91×
Montana4,7071.08×
Rhode Island4,2300.85×
South Dakota4,0471.12×
Alaska3,6581.09×
North Dakota3,5021.09×
Washington, District of Columbia3,3230.71×
Delaware2,8700.66×
Wyoming2,4441.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gran Torino audience
BrandAffinityCategory
Beetlejuice16.93×Movies & TV
Luca Guadagnino126.83×Movies & TV
Noah Baumbach128.56×Movies & TV
Autism Awareness19.03×Health
Christopher Lloyd28.99×Movies & TV
Diabetes mellitus awareness12.48×Health
The Lobster53.26×Movies & TV
Obsessed (2009 film)20×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Knight Rider (1982 TV series)42.12×Movies & TV
Income tax13.19×Business & Career
Easy Rider44.69×Movies & TV
Midnight in Paris38.53×Movies & TV
Blue Jasmine60.39×Movies & TV
Little Miss Sunshine24.16×Movies & TV
Moonrise Kingdom30.62×Movies & TV
Storage Wars23.77×Movies & TV
Greta Gerwig22.57×Movies & TV
Maze Runner (film series)13.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gran Torino audience
TraitClusterScore
PatriotismCONSERVATISM1.93
Need for SecurityCONSERVATISM1.43
TraditionCONSERVATISM1.32
Risk AppetiteTHRILL1.25
LGBTQ+ IdentityOPEN1.22
Community OrientationOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Gran Torino
CountryShare
United States25.1%
Brazil7.7%
France6.8%

See Gran Torino audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Gran Torino have in United States?

Gran Torino has an estimated audience of 1,565,524 people in United States, concentrated in California and Texas.

What is the gender split and age of Gran Torino fans?

39.1% of Gran Torino fans are female, 60.9% are male, with an average age of 53.1 years.

Which brands do Gran Torino fans like most?

Gran Torino fans show strongest brand affinity for Beetlejuice (16.93×), Luca Guadagnino (126.83×), and Noah Baumbach (128.56×) over the country average.

Where do Gran Torino fans live in United States?

Gran Torino fans in United States are most concentrated in California (reach 206,172), Texas (reach 144,376), and New York (reach 130,858). These three regions account for the largest share of the active audience.

What other brands do Gran Torino fans also like?

Beyond Gran Torino itself, the audience over-indexes on Luca Guadagnino (126.83×), Noah Baumbach (128.56×), Autism Awareness (19.03×), and Christopher Lloyd (28.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gran Torino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.