Rascasse Audience Intelligence

Gran Torino Audience in United States

A data profile of the people who buy, follow and care about Gran Torino in United States — modelled from more than twelve digital signal sources. Gran Torino has an estimated audience of 1,698,020 people in United States.

#1050among Movie / TV Show / Series in United States#2614in Movies & TV

The average Gran Torino fan in United States is 53.1 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Beetlejuice, Christopher Lloyd, Obsessed (2009 film), with strongest over-indexing on Beetlejuice (27.79× the country average).

Demographically, the Gran Torino audience skews more male with an average age of 53.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gran Torino fan in United States is more male, around 53.1 years old, with strong Patriotism tendencies and a notable affinity for Beetlejuice.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gran Torino profile in United States.

Audience size
1.7M
in United States
Gender
39.1%♀
60.9% male
Age
53.1
average years
Country rank
#16171
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gran Torino viewers

39.1% are female, 60.9% are male, average age 53.1.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Gran Torino audience in United States
MetricValue
Female39.1%
Male60.9%
Average age53.1
Estimated audience size1,698,020
Fig. 03

Age distribution

Ø 53.1
average years
Age distribution of the Gran Torino audience in United States
Age bracketShare%
16-193%
20-294%
30-396%
40-4922%
50+65%
Fig. 04

Worldwide distribution

25.8%

of the worldwide Gran Torino audience comes from United States.

Worldwide audience distribution share by country for Gran Torino
CountryShare
United States25.8%
Brazil7.6%
France6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gran Torino audience in United States is strongest.

Fig. 05

Top regions by affinity

Gran Torino fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K2.41×
02New Mexico~10K1.25×
03Minnesota~30K1.20×
04Nebraska~9K1.17×
05South Dakota~4K1.16×
06Alaska~4K1.16×
07Michigan~50K1.15×
08California~200K1.13×
09Wisconsin~30K1.13×
10Oklahoma~20K1.13×
11Montana~5K1.13×
12Kansas~10K1.12×
13Idaho~9K1.12×
14North Dakota~4K1.12×
15Arizona~40K1.11×
16Iowa~10K1.10×
17Wyoming~3K1.09×
18Washington~30K1.08×
19Oregon~20K1.05×
20Missouri~30K1.04×
21Indiana~30K1.03×
22Illinois~50K1.01×
23Colorado~20K1.01×
24Texas~100K1.00×
25Utah~10K0.99×
26Arkansas~10K0.99×
27West Virginia~7K0.99×
28Hawaii~7K0.99×
29Ohio~50K0.97×
30Nevada~10K0.97×
31Kentucky~20K0.95×
32New Hampshire~6K0.95×
33Maine~5K0.92×
34Tennessee~30K0.91×
35Pennsylvania~50K0.90×
36Rhode Island~4K0.87×
37North Carolina~40K0.85×
38Massachusetts~30K0.85×
39Connecticut~10K0.85×
40Alabama~20K0.84×
41New Jersey~30K0.82×
42Mississippi~10K0.82×
43Georgia~40K0.81×
44Virginia~30K0.80×
45South Carolina~20K0.78×
46Louisiana~20K0.78×
47Delaware~3K0.77×
48Florida~80K0.74×
49Maryland~20K0.72×
50Washington, District of Columbia~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Gran Torino, United States
0.70×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gran Torino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gran Torino audience
#·InterestCategoryAffinity×
01Noah BaumbachMovies & TV103.04×
02Luca GuadagninoMovies & TV94.25×
03The LobsterMovies & TV52.69×
04Christopher LloydMovies & TV48.83×
05Easy RiderMovies & TV45.34×
06Storage WarsMovies & TV40.63×
07Silver Linings PlaybookMovies & TV34.99×
08Midnight in ParisMovies & TV33.96×
09Moonrise KingdomMovies & TV30.29×
10Little Miss SunshineMovies & TV29.13×
11American HustleMovies & TV28.61×
12BeetlejuiceMovies & TV27.79×
13Maze Runner (film series)Movies & TV25.88×
14Obsessed (2009 film)Movies & TV20.00×
15The Matrix (franchise)Movies & TV16.71×
16Michigan Wolverines footballSports12.77×
17Pulp FictionMovies & TV11.22×
18MonstersMovies & TV11.09×
19William ShatnerMovies & TV10.32×
20Diane KeatonMovies & TV5.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gran Torino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gran Torino audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.61×
Need for SecurityCONSERVATISM1.73×
SpiritualityBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gran Torino audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.53×
Luxury OrientationPREMIUM0.61×
Design AffinityPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gran Torino have in United States?

Gran Torino has an estimated audience of 1,698,020 people in United States, concentrated in New York and California.

02

What is the gender split and age of Gran Torino viewers?

39.1% of Gran Torino fans are female, 60.9% are male, with an average age of 53.1 years.

03

Which brands do Gran Torino fans like most?

Gran Torino fans show strongest brand affinity for Beetlejuice (27.79×), Christopher Lloyd (48.83×), and Obsessed (2009 film) (20×) over the country average.

04

Where do Gran Torino fans live in United States?

Gran Torino fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Gran Torino fans also like?

Beyond Gran Torino itself, the audience over-indexes on Christopher Lloyd (48.83×), Obsessed (2009 film) (20×), Noah Baumbach (103.04×), and Luca Guadagnino (94.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Gran Torino audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gran Torino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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