Storage Wars Audience in United States

Storage Wars logo

Storage Wars has an estimated audience of 1,390,129 people in United States. 30.1% are female, 69.9% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Public Storage, Gran Torino, Urban Dictionary, Idols (TV series), Monkey (TV series).

The average Storage Wars fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Public Storage, Gran Torino, Urban Dictionary, with strongest over-indexing on Public Storage (20.58× the country average). Demographically, the Storage Wars audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Storage Wars fans

Demographic split for Storage Wars audience in United States
MetricValue
Female30.1%
Male69.9%
Average age41.5
Estimated audience size1,390,129

Audience persona

The typical Storage Wars fan in United States is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Public Storage.

Top regions in United States

Top regions ranked by reach for Storage Wars in United States
RegionReachAffinity
California148,2410.97×
Texas99,5510.83×
Florida77,5000.82×
New York64,4860.83×
Ohio57,3891.34×
Pennsylvania55,4371.18×
Illinois45,5250.98×
Michigan44,9061.24×
North Carolina38,1970.91×
Georgia32,0470.75×
Indiana30,3091.19×
New Jersey29,1630.82×
Missouri28,5141.27×
Tennessee28,2821.01×
Arizona28,2471×
Virginia26,7770.79×
Wisconsin26,5021.27×
Washington24,4620.88×
Massachusetts23,4140.85×
Minnesota22,8811.15×
Kentucky22,5091.29×
South Carolina19,9970.96×
Oklahoma19,5121.26×
Colorado18,5840.85×
Alabama18,0590.93×
Maryland17,5260.73×
Nevada17,0831.27×
Louisiana16,3720.91×
Oregon15,9161×
Iowa15,6931.37×
Connecticut12,5530.9×
Kansas12,3371.13×
Arkansas12,1661.06×
Mississippi10,3950.91×
Utah9,4280.76×
West Virginia9,4021.45×
Nebraska8,6491.24×
New Mexico8,4871.22×
Idaho6,8160.98×
New Hampshire5,5021×
Maine5,1241.03×
Hawaii4,6770.78×
Rhode Island4,0550.92×
Montana3,8471×
South Dakota3,6221.13×
Delaware3,0260.79×
North Dakota2,9871.05×
Vermont2,2000.9×
Alaska2,1340.72×
Washington, District of Columbia2,1250.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Storage Wars audience
BrandAffinityCategory
Public Storage20.58×Business & Career
Gran Torino40.63×Movies & TV
Urban Dictionary15.04×Internet & Social Media
Idols (TV series)51.22×Movies & TV
Monkey (TV series)32.1×Movies & TV
Honda Activa98.02×Cars & Mobility
American Pickers20.33×Movies & TV
PODS (company)18.3×Home & Garden
Friends2.6×Movies & TV
BURGERFI22.68×Food & Beverages
Unforgettable (2011 TV series)11.33×Movies & TV
Chicago Cubs4.31×Sports
Why Did I Get Married Too?32.13×Movies & TV
Pawn Stars9.79×Movies & TV
Auction3.14×Shopping
Self storage7.12×Home & Garden
Extra Space Storage5.27×Home & Garden
Antique furniture6.13×Home & Garden
U-Haul3.94×Business & Career
AutoZone2.24×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Storage Wars audience
TraitClusterScore
PatriotismCONSERVATISM3.29
Quality AwarenessPREMIUM1.39
Need for SecurityCONSERVATISM1.28
ExtroversionTHRILL1.16
Convenience OrientationPREMIUM1.11
Risk AppetiteTHRILL1.03

Worldwide distribution

Worldwide audience distribution share by country for Storage Wars
CountryShare
United States57.7%
Canada8.2%
United Kingdom6.9%

See Storage Wars audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Storage Wars have in United States?

Storage Wars has an estimated audience of 1,390,129 people in United States, concentrated in California and Texas.

What is the gender split and age of Storage Wars fans?

30.1% of Storage Wars fans are female, 69.9% are male, with an average age of 41.5 years.

Which brands do Storage Wars fans like most?

Storage Wars fans show strongest brand affinity for Public Storage (20.58×), Gran Torino (40.63×), and Urban Dictionary (15.04×) over the country average.

Where do Storage Wars fans live in United States?

Storage Wars fans in United States are most concentrated in California (reach 148,241), Texas (reach 99,551), and Florida (reach 77,500). These three regions account for the largest share of the active audience.

What other brands do Storage Wars fans also like?

Beyond Storage Wars itself, the audience over-indexes on Gran Torino (40.63×), Urban Dictionary (15.04×), Idols (TV series) (51.22×), and Monkey (TV series) (32.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Storage Wars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.