Rascasse Audience Intelligence

Storage Wars Audience in United States

A data profile of the people who buy, follow and care about Storage Wars in United States — modelled from more than twelve digital signal sources. Storage Wars has an estimated audience of 1,555,422 people in United States.

#305among TV series in United States#1153among Movie / TV Show / Series in United States#2841in Movies & TV

The average Storage Wars fan in United States is 41.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Public Storage, Gran Torino, Idols (TV series), with strongest over-indexing on Public Storage (20.58× the country average).

Demographically, the Storage Wars audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Storage Wars fan in United States is more male, around 41.5 years old, with strong Community Orientation tendencies and a notable affinity for Public Storage.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Storage Wars profile in United States.

Audience size
1.6M
in United States
Gender
30.1%♀
69.9% male
Age
41.5
average years
Country rank
#17263
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+133%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Storage Wars viewers

30.1% are female, 69.9% are male, average age 41.5.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Storage Wars audience in United States
MetricValue
Female30.1%
Male69.9%
Average age41.5
Estimated audience size1,555,422
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Storage Wars audience in United States
Age bracketShare%
16-1921%
20-2913%
30-3916%
40-4921%
50+29%
Fig. 04

Worldwide distribution

57.5%

of the worldwide Storage Wars audience comes from United States.

Worldwide audience distribution share by country for Storage Wars
CountryShare
United States57.5%
Canada8.6%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Storage Wars audience in United States is strongest.

Fig. 05

Top regions by affinity

Storage Wars fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~9K1.45×
02Iowa~20K1.32×
03Ohio~60K1.30×
04Michigan~50K1.27×
05Wisconsin~30K1.25×
06Kentucky~20K1.25×
07Nebraska~9K1.24×
08Missouri~30K1.22×
09Oklahoma~20K1.22×
10Indiana~30K1.21×
11Nevada~20K1.16×
12Pennsylvania~50K1.15×
13Kansas~10K1.15×
14Maine~6K1.15×
15South Dakota~4K1.15×
16North Dakota~3K1.15×
17New Mexico~8K1.11×
18New Hampshire~6K1.09×
19Minnesota~20K1.08×
20Arkansas~10K1.06×
21Oregon~20K1.02×
22Tennessee~30K1.01×
23Rhode Island~4K1.01×
24Montana~4K1.01×
25Vermont~2K1.00×
26Arizona~30K0.99×
27Idaho~7K0.95×
28Illinois~40K0.93×
29Alabama~20K0.93×
30Delaware~4K0.93×
31California~100K0.92×
32South Carolina~20K0.92×
33Mississippi~10K0.92×
34Louisiana~20K0.91×
35Connecticut~10K0.90×
36North Carolina~40K0.89×
37Massachusetts~20K0.86×
38Alaska~2K0.84×
39Washington~20K0.83×
40Colorado~20K0.83×
41New York~60K0.81×
42Texas~90K0.79×
43Florida~70K0.79×
44New Jersey~30K0.79×
45Virginia~30K0.78×
46Utah~10K0.78×
47Hawaii~5K0.77×
48Maryland~20K0.76×
49Georgia~30K0.73×
50Washington, District of Columbia~2K0.60×
Fig. 06

Affinity by region

Affinity by region — Storage Wars, United States
0.60×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Storage Wars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Storage Wars audience
#·InterestCategoryAffinity×
01Honda ActivaCars & Mobility98.02×
02Idols (TV series)Movies & TV51.22×
03Gran TorinoMovies & TV40.63×
04Why Did I Get Married Too?Movies & TV32.13×
05Monkey (TV series)Movies & TV32.10×
06BURGERFIFood & Beverages22.68×
07Public StorageBusiness & Career20.58×
08American PickersMovies & TV20.33×
09PODS (company)Home & Garden18.30×
10Urban DictionaryInternet & Social Media15.04×
11Antiques RoadshowMovies & TV14.85×
12Unforgettable (2011 TV series)Movies & TV11.33×
13Pawn StarsMovies & TV9.79×
14Self storageHome & Garden7.12×
15Antique furnitureHome & Garden6.13×
16Extra Space StorageHome & Garden5.27×
17Chicago CubsSports4.31×
18U-HaulBusiness & Career3.94×
19Tractor Supply CompanyShopping3.67×
20AuctionShopping3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Storage Wars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Storage Wars audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.87×
DIY MentalityTHRILL1.52×
PatriotismCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Storage Wars audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
MindfulnessBALANCE0.95×
Early Adopter MentalityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Storage Wars have in United States?

Storage Wars has an estimated audience of 1,555,422 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Storage Wars viewers?

30.1% of Storage Wars fans are female, 69.9% are male, with an average age of 41.5 years.

03

Which brands do Storage Wars fans like most?

Storage Wars fans show strongest brand affinity for Public Storage (20.58×), Gran Torino (40.63×), and Idols (TV series) (51.22×) over the country average.

04

Where do Storage Wars fans live in United States?

Storage Wars fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Storage Wars fans also like?

Beyond Storage Wars itself, the audience over-indexes on Gran Torino (40.63×), Idols (TV series) (51.22×), Urban Dictionary (15.04×), and Monkey (TV series) (32.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Storage Wars audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Storage Wars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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