Rascasse Audience Intelligence

Antiques Roadshow Viewer Demographics in United States

Antiques Roadshow has an estimated audience of 1.1M people in United States.

The average Antiques Roadshow fan in United States is 46.4 years old, balanced, and lives primarily in California.

Its fans are 7.6 years older than the group average of 38.8.

Women make up 52.9% of the fan base, 2.8 percentage points fewer than the group average.

Compared with the other 4357 objects in TV series, Antiques Roadshow fans stand out for their interest in Storage Wars, Antique furniture and Cigna.

Most fans live in California, New York, Florida.

Top affinities include Storage Wars, Antique furniture, Cigna, with strongest over-indexing on Storage Wars (14.85× the country average).

Demographically, the Antiques Roadshow audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Individualism.

The typical Antiques Roadshow fan in United States is balanced, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Storage Wars.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in United States
Gender
52.9%♀
47.1% male
Age
46.4
average years
Country rank
#22611
among all objects in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Antiques Roadshow viewers

52.9% are female, 47.1% are male, average age 46.4.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Antiques Roadshow audience in United States
MetricValue
Female52.9%
Male47.1%
Average age46.4
Estimated audience size1.1M
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Antiques Roadshow audience in United States
Age bracketShare%
16-2414%
25-3410%
35-4414%
45-5421%
55+41%
Fig. 04

Worldwide distribution

47.5%

of the worldwide Antiques Roadshow audience comes from United States.

Worldwide audience distribution share by country for Antiques Roadshow
CountryShare
United States47.5%
United Kingdom33.7%
Australia7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Antiques Roadshow fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K2.12×
02Iowa~10K1.32×
03Vermont~3K1.32×
04Oregon~20K1.30×
05Alaska~3K1.30×
06New Hampshire~6K1.29×
07Missouri~30K1.23×
08Montana~4K1.20×
09Arkansas~10K1.18×
10Michigan~40K1.17×
11Minnesota~20K1.15×
12New Mexico~8K1.12×
13Wisconsin~20K1.11×
14Wyoming~2K1.09×
15Massachusetts~30K1.08×
16Indiana~20K1.08×
17Oklahoma~10K1.08×
18Colorado~20K1.06×
19Kansas~10K1.04×
20Idaho~6K1.03×
21Nebraska~7K1.01×
22Washington~30K1.00×
23Connecticut~10K1.00×
24Arizona~30K0.99×
25Rhode Island~3K0.98×
26Ohio~40K0.97×
27Kentucky~10K0.96×
28West Virginia~6K0.96×
29Tennessee~20K0.95×
30Illinois~40K0.94×
31Pennsylvania~40K0.93×
32North Dakota~2K0.93×
33South Carolina~20K0.90×
34Utah~10K0.90×
35Delaware~3K0.90×
36Alabama~10K0.88×
37Mississippi~9K0.88×
38New York~60K0.87×
39South Dakota~3K0.86×
40Virginia~20K0.81×
41North Carolina~30K0.80×
42Maryland~20K0.79×
43Florida~60K0.78×
44Louisiana~10K0.78×
45New Jersey~20K0.76×
46Nevada~8K0.74×
47California~100K0.73×
48Hawaii~4K0.73×
49Georgia~30K0.70×
50Texas~50K0.60×
Fig. 06

Affinity by region

Affinity by region — Antiques Roadshow, United States
0.60×1.00×2.12×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Antiques Roadshow audience vs. the country average
#·InterestCategoryAffinity×
01Storage WarsMovies & TV14.85×
02Antique furnitureHome & Garden11.69×
03CignaBusiness & Career11.39×
04Metal detectorHome & Garden6.75×
05Online auctionShopping5.17×
06Sustainable energyHome & Garden3.32×
07RedditInternet & Social Media2.82×
08NASDAQBusiness & Career2.81×
09Renewable energyBusiness & Career2.81×
10Hardware storeHome & Garden2.70×
11Online newspaperNews2.66×
12FedExBusiness & Career2.65×
13Dolly PartonMusic & Radio2.28×
14Hobby LobbyHome & Garden2.13×
15Nonprofit organizationPolitics & Society2.08×
16SubwayFood & Beverages1.98×
17McDonald'sFood & Beverages1.87×
18Burger KingFood & Beverages1.86×
19Joe BidenPolitics & Society1.54×
20CNNNews1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Antiques Roadshow audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Antiques Roadshow audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
IndividualismJOY1.74×
Community OrientationOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Antiques Roadshow audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Healthy LifestyleBALANCE0.86×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Antiques Roadshow over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/antiques-roadshow-60297” · Methodology