Antiques Roadshow Audience in United States

Antiques Roadshow logo

Antiques Roadshow has an estimated audience of 1,365,006 people in United States. 52.9% are female, 47.1% are male, average age 45.7. Top regions: California, Florida, Texas. Top brand affinities: Fairy godmother, Governor of Michigan, Wok, headspace, Hibachi.

The average Antiques Roadshow fan in United States is 45.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Fairy godmother, Governor of Michigan, Wok, with strongest over-indexing on Fairy godmother (17.99× the country average). Demographically, the Antiques Roadshow audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Antiques Roadshow fans

Demographic split for Antiques Roadshow audience in United States
MetricValue
Female52.9%
Male47.1%
Average age45.7
Estimated audience size1,365,006

Audience persona

The typical Antiques Roadshow fan in United States is balanced, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Antiques Roadshow in United States
RegionReachAffinity
California109,9890.73×
Florida74,5900.81×
Texas71,7540.61×
New York61,0740.8×
Pennsylvania44,0900.96×
Illinois43,6400.96×
Ohio41,7730.99×
Michigan40,4231.13×
North Carolina33,1790.81×
Georgia29,6100.7×
Missouri29,0181.32×
Massachusetts28,3221.05×
Washington27,6471.01×
Virginia27,1900.82×
New Jersey25,6360.74×
Tennessee25,3470.93×
Colorado25,3421.18×
Arizona24,4790.88×
Indiana24,1920.97×
Wisconsin23,0151.12×
Minnesota22,6691.16×
Oregon20,6801.32×
Maryland18,8400.8×
South Carolina18,6730.91×
Oklahoma16,9641.12×
Iowa16,5741.47×
Alabama16,5700.87×
Kentucky16,3000.95×
Arkansas15,1451.35×
Louisiana13,7770.78×
Connecticut13,0740.95×
Maine11,5812.37×
Utah11,3490.93×
Kansas11,2361.04×
Nevada9,6880.73×
Mississippi9,3500.83×
New Mexico7,5531.1×
Nebraska7,1961.05×
New Hampshire7,1241.32×
Idaho6,9771.02×
West Virginia5,6190.88×
Montana4,6981.24×
Rhode Island3,9930.92×
Alaska3,9191.34×
Hawaii3,8500.66×
Delaware2,9540.78×
Vermont2,9451.23×
Washington, District of Columbia2,8770.7×
North Dakota2,3940.85×
South Dakota2,2250.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Antiques Roadshow audience
BrandAffinityCategory
Fairy godmother17.99×Literature
Governor of Michigan13.25×Politics & Society
Wok11.12×Food & Beverages
headspace15.42×Health
Hibachi12.96×Food & Beverages
Google Home10.13×Technology & Electronics
Goop7.94×Internet & Social Media
Cherish (group)16.1×Music & Radio
Israel2.61×Travel & Leisure
Grace Slick10.77×Music & Radio
Vocal harmony5.07×Music & Radio
Cryptic crossword16.8×Technology & Electronics
Urban Outfitters1.98×Shopping
Grinch4.21×Movies & TV
Nebraska Cornhuskers football3.66×Sports
El Paso County, Colorado12.95×Travel & Leisure
TV Fanatic10.65×Movies & TV
Jesse Plemons3.25×Movies & TV
Ira Glass15.91×Music & Radio
Kikar HaShabbat14.99×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Antiques Roadshow audience
TraitClusterScore
PatriotismCONSERVATISM1.63
Community OrientationOPEN1.6
TraditionCONSERVATISM1.55
Quality AwarenessPREMIUM1.4
Design AffinityPREMIUM1.36
Family OrientationCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Antiques Roadshow
CountryShare
United States49.3%
United Kingdom31.3%
Australia6.6%

See Antiques Roadshow audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Antiques Roadshow have in United States?

Antiques Roadshow has an estimated audience of 1,365,006 people in United States, concentrated in California and Florida.

What is the gender split and age of Antiques Roadshow fans?

52.9% of Antiques Roadshow fans are female, 47.1% are male, with an average age of 45.7 years.

Which brands do Antiques Roadshow fans like most?

Antiques Roadshow fans show strongest brand affinity for Fairy godmother (17.99×), Governor of Michigan (13.25×), and Wok (11.12×) over the country average.

Where do Antiques Roadshow fans live in United States?

Antiques Roadshow fans in United States are most concentrated in California (reach 109,989), Florida (reach 74,590), and Texas (reach 71,754). These three regions account for the largest share of the active audience.

What other brands do Antiques Roadshow fans also like?

Beyond Antiques Roadshow itself, the audience over-indexes on Governor of Michigan (13.25×), Wok (11.12×), headspace (15.42×), and Hibachi (12.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Antiques Roadshow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.