A data profile of the people who buy, follow and care about Idols (TV series) in United States — modelled from more than twelve digital signal sources. Idols (TV series) has an estimated audience of 920,976 people in United States.
The average Idols (TV series) fan in United States is 42.4 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Disaronno, Storage Wars, Big Brother (TV series), with strongest over-indexing on Disaronno (231.09× the country average).
Demographically, the Idols (TV series) audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Idols (TV series) fan in United States is balanced, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Disaronno.
The key figures that characterise the Idols (TV series) profile in United States.
54.0% are female, 46.0% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 42.4 |
| Estimated audience size | 920,976 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 27% |
Where the Idols (TV series) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Idaho | ~9K | 1.95× | |
| 02 | Louisiana | ~10K | 1.25× | |
| 03 | Hawaii | ~5K | 1.22× | |
| 04 | California | ~100K | 1.21× | |
| 05 | Mississippi | ~9K | 1.20× | |
| 06 | Arizona | ~20K | 1.18× | |
| 07 | Illinois | ~40K | 1.17× | |
| 08 | Alabama | ~10K | 1.14× | |
| 09 | Texas | ~90K | 1.12× | |
| 10 | Maryland | ~20K | 1.12× | |
| 11 | Georgia | ~30K | 1.10× | |
| 12 | North Carolina | ~30K | 1.05× | |
| 13 | Kentucky | ~10K | 1.05× | |
| 14 | Oklahoma | ~10K | 1.05× | |
| 15 | Arkansas | ~8K | 1.04× | |
| 16 | Nevada | ~9K | 1.02× | |
| 17 | Washington | ~20K | 1.01× | |
| 18 | Tennessee | ~20K | 1.01× | |
| 19 | Indiana | ~20K | 1.01× | |
| 20 | South Carolina | ~10K | 1.01× | |
| 21 | Utah | ~8K | 1.01× | |
| 22 | Kansas | ~7K | 1.01× | |
| 23 | Alaska | ~2K | 1.01× | |
| 24 | Florida | ~60K | 0.99× | |
| 25 | Virginia | ~20K | 0.99× | |
| 26 | Missouri | ~10K | 0.99× | |
| 27 | Oregon | ~10K | 0.99× | |
| 28 | New York | ~50K | 0.97× | |
| 29 | New Mexico | ~4K | 0.97× | |
| 30 | New Jersey | ~20K | 0.96× | |
| 31 | Minnesota | ~10K | 0.96× | |
| 32 | Wisconsin | ~10K | 0.95× | |
| 33 | Nebraska | ~4K | 0.95× | |
| 34 | North Dakota | ~2K | 0.94× | |
| 35 | Ohio | ~30K | 0.93× | |
| 36 | Iowa | ~7K | 0.93× | |
| 37 | Maine | ~3K | 0.93× | |
| 38 | South Dakota | ~2K | 0.92× | |
| 39 | Michigan | ~20K | 0.91× | |
| 40 | Connecticut | ~8K | 0.91× | |
| 41 | West Virginia | ~4K | 0.91× | |
| 42 | Delaware | ~2K | 0.91× | |
| 43 | Pennsylvania | ~30K | 0.90× | |
| 44 | Rhode Island | ~3K | 0.88× | |
| 45 | Massachusetts | ~10K | 0.84× | |
| 46 | Colorado | ~10K | 0.83× | |
| 47 | Washington, District of Columbia | ~2K | 0.83× | |
| 48 | New Hampshire | ~3K | 0.82× | |
| 49 | Vermont | ~1K | 0.80× | |
| 50 | Montana | ~2K | 0.76× |
The strongest cross-interests of the Idols (TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Disaronno | Food & Beverages | 231.09× | ||
| 02 | Storage Wars | Movies & TV | 51.22× | ||
| 03 | Fisherman's Friend | Food & Beverages | 41.81× | ||
| 04 | Big Brother (TV series) | Movies & TV | 22.90× | ||
| 05 | Roc Nation | Music & Radio | 20.00× | ||
| 06 | Brian May | Music & Radio | 18.07× | ||
| 07 | Revenge (TV series) | Movies & TV | 12.44× | ||
| 08 | Sigourney Weaver | Movies & TV | 11.10× | ||
| 09 | The Real Housewives of Beverly Hills | Movies & TV | 10.96× | ||
| 10 | Alexa Bliss | Sports | 10.46× | ||
| 11 | Naked Wines | Food & Beverages | 9.88× | ||
| 12 | Eva Green | Movies & TV | 7.76× | ||
| 13 | Obsessed (2009 film) | Movies & TV | 7.22× | ||
| 14 | Dancing with the Stars | Movies & TV | 7.11× | ||
| 15 | Google Flights | Travel & Leisure | 2.47× | ||
| 16 | Internet & Social Media | 1.90× | |||
| 17 | Subway | Food & Beverages | 1.86× | ||
| 18 | Hollywood | Travel & Leisure | 1.84× | ||
| 19 | Flower | Home & Garden | 1.63× | ||
| 20 | McDonald's | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.61× | |
| Patriotism | CONSERVATISM | 1.43× | |
| Spirituality | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.73× | |
| Design Affinity | PREMIUM | 0.74× | |
| Mindfulness | BALANCE | 0.83× |
Idols (TV series) has an estimated audience of 920,976 people in United States, concentrated in California and Texas.
54.0% of Idols (TV series) fans are female, 46.0% are male, with an average age of 42.4 years.
Idols (TV series) fans show strongest brand affinity for Disaronno (231.09×), Storage Wars (51.22×), and Big Brother (TV series) (22.9×) over the country average.
Idols (TV series) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Idols (TV series) itself, the audience over-indexes on Storage Wars (51.22×), Big Brother (TV series) (22.9×), Obsessed (2009 film) (7.22×), and Sigourney Weaver (11.1×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Idols (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.