Big Brother (TV series) Audience in United States

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Big Brother (TV series) has an estimated audience of 4,356,941 people in United States. 60.8% are female, 39.2% are male, average age 38.9. Top regions: Texas, California, Florida. Top brand affinities: Next (TV series), Hot Chocolate (band), Idols (TV series), Georgie & Mandy's First Marriage, Rebel Wilson.

The average Big Brother (TV series) fan in United States is 38.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Next (TV series), Hot Chocolate (band), Idols (TV series), with strongest over-indexing on Next (TV series) (16.83× the country average). Demographically, the Big Brother (TV series) audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of Big Brother (TV series) fans

Demographic split for Big Brother (TV series) audience in United States
MetricValue
Female60.8%
Male39.2%
Average age38.9
Estimated audience size4,356,941

Audience persona

The typical Big Brother (TV series) fan in United States is more female, around 38.9 years old, with strong Extroversion tendencies and a notable affinity for Next (TV series).

Top regions in United States

Top regions ranked by reach for Big Brother (TV series) in United States
RegionReachAffinity
Texas352,5740.94×
California347,8110.73×
Florida289,6940.98×
New York218,3760.9×
Ohio183,6821.37×
Pennsylvania172,5801.18×
North Carolina149,2471.14×
Illinois138,3320.95×
Michigan122,8641.08×
Georgia119,1270.89×
New Jersey112,8561.02×
Tennessee109,2311.25×
Indiana108,9821.37×
Massachusetts101,8191.19×
Virginia93,9420.89×
Missouri85,5041.22×
South Carolina82,8191.26×
Louisiana81,2891.45×
Arizona79,2040.89×
Oklahoma78,7931.63×
Kentucky77,8901.43×
Washington74,6930.85×
Maryland74,1640.99×
Minnesota72,3341.16×
Wisconsin68,4941.04×
Alabama57,4500.94×
Colorado49,8900.73×
Iowa48,7421.36×
Oregon44,0630.88×
Connecticut43,8681×
Arkansas43,4461.21×
Kansas41,8811.22×
Nevada37,1570.88×
Mississippi29,5810.82×
Utah26,9130.69×
Nebraska24,7501.13×
Maine19,6231.26×
West Virginia18,9700.94×
New Hampshire17,6681.03×
Idaho14,4690.66×
Delaware14,0281.17×
Rhode Island13,1420.95×
New Mexico12,8640.59×
South Dakota11,0231.09×
Hawaii10,7490.57×
Washington, District of Columbia9,4370.72×
North Dakota7,6720.86×
Vermont7,2560.95×
Montana6,7740.56×
Alaska4,5710.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big Brother (TV series) audience
BrandAffinityCategory
Next (TV series)16.83×Movies & TV
Hot Chocolate (band)18.61×Music & Radio
Idols (TV series)22.9×Movies & TV
Georgie & Mandy's First Marriage4.51×Movies & TV
Rebel Wilson11.25×Movies & TV
The Challenge (TV series)9.18×Movies & TV
Unforgettable (2011 TV series)10.27×Movies & TV
Face Off (TV series)17.06×Movies & TV
The Hills6.11×Movies & TV
Snooki13.72×Fashion & Accessoires
NCIS (franchise)7.38×Movies & TV
Evolutionary psychology2.61×Health
The Mirror (1975 film)18.14×Movies & TV
Cognition2.5×Health
Undercover Boss23.26×Movies & TV
Childbirth2.37×Kids & Family
Celebrity Big Brother10.42×Movies & TV
Betrayal (TV series)12.72×Movies & TV
MacGyver11.29×Movies & TV
Natural selection2.44×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big Brother (TV series) audience
TraitClusterScore
ExtroversionTHRILL1.4
MindfulnessBALANCE1.3
CreativityOPEN1.01
Social Media UsageJOY1.01
Community OrientationOPEN0.99
Convenience OrientationPREMIUM0.97

Worldwide distribution

Worldwide audience distribution share by country for Big Brother (TV series)
CountryShare
United States21.7%
Brazil20.4%
Portugal17.1%

See Big Brother (TV series) audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does Big Brother (TV series) have in United States?

Big Brother (TV series) has an estimated audience of 4,356,941 people in United States, concentrated in Texas and California.

What is the gender split and age of Big Brother (TV series) fans?

60.8% of Big Brother (TV series) fans are female, 39.2% are male, with an average age of 38.9 years.

Which brands do Big Brother (TV series) fans like most?

Big Brother (TV series) fans show strongest brand affinity for Next (TV series) (16.83×), Hot Chocolate (band) (18.61×), and Idols (TV series) (22.9×) over the country average.

Where do Big Brother (TV series) fans live in United States?

Big Brother (TV series) fans in United States are most concentrated in Texas (reach 352,574), California (reach 347,811), and Florida (reach 289,694). These three regions account for the largest share of the active audience.

What other brands do Big Brother (TV series) fans also like?

Beyond Big Brother (TV series) itself, the audience over-indexes on Hot Chocolate (band) (18.61×), Idols (TV series) (22.9×), Georgie & Mandy's First Marriage (4.51×), and Rebel Wilson (11.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Brother (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.