The Real Housewives of Beverly Hills Audience in United States

The Real Housewives of Beverly Hills logo

The Real Housewives of Beverly Hills has an estimated audience of 2,461,128 people in United States. 80.0% are female, 20.0% are male, average age 38.7. Top regions: California, Texas, New York. Top brand affinities: Lisa Rinna, Vanderpump Rules, Sex and the City, TMZ, The Real Housewives of Vancouver.

The average The Real Housewives of Beverly Hills fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lisa Rinna, Vanderpump Rules, Sex and the City, with strongest over-indexing on Lisa Rinna (11.04× the country average). Demographically, the The Real Housewives of Beverly Hills audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

Demographics of The Real Housewives of Beverly Hills fans

Demographic split for The Real Housewives of Beverly Hills audience in United States
MetricValue
Female80.0%
Male20.0%
Average age38.7
Estimated audience size2,461,128

Audience persona

The typical The Real Housewives of Beverly Hills fan in United States is more female, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Lisa Rinna.

Top regions in United States

Top regions ranked by reach for The Real Housewives of Beverly Hills in United States
RegionReachAffinity
California344,6241.27×
Texas221,3751.05×
New York216,2521.57×
Florida178,3101.07×
Pennsylvania95,7461.16×
Illinois91,0941.11×
Ohio81,1141.07×
North Carolina79,1721.07×
Michigan74,7101.16×
Georgia74,4730.98×
New Jersey72,3341.16×
Virginia59,0100.98×
Arizona53,0911.06×
Tennessee53,0541.07×
Massachusetts51,1291.05×
Washington48,1300.97×
Indiana46,9231.04×
Missouri43,7391.1×
South Carolina41,2361.11×
Maryland40,8120.96×
Alabama38,8231.13×
Louisiana37,4911.18×
Wisconsin36,3940.98×
Arkansas35,8661.77×
Minnesota33,9580.96×
Kentucky32,8761.07×
Colorado32,7180.84×
Oregon29,4161.04×
Nevada29,0341.22×
Oklahoma28,0601.03×
Connecticut25,3161.03×
Kansas23,2601.2×
Mississippi20,1220.99×
Utah17,5280.8×
Iowa17,3500.86×
New Mexico10,9550.89×
Idaho10,9430.89×
Nebraska10,5860.86×
West Virginia9,3110.81×
New Hampshire8,1950.85×
Rhode Island8,0821.03×
Maine7,8240.89×
Hawaii7,7470.73×
Washington, District of Columbia6,1510.83×
South Dakota6,0871.07×
Delaware4,7490.7×
Montana4,5100.66×
North Dakota4,1580.82×
Vermont3,2290.75×
Alaska2,9560.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Real Housewives of Beverly Hills audience
BrandAffinityCategory
Lisa Rinna11.04×Movies & TV
Vanderpump Rules10.41×Movies & TV
Sex and the City3.46×Movies & TV
TMZ2.28×Internet & Social Media
The Real Housewives of Vancouver18.27×Movies & TV
Old Navy1.81×Fashion & Accessoires
The Hills4.94×Movies & TV
Hair tutorials5.95×Beauty & Wellness
Venom (band)6.86×Music & Radio
God1.71×Politics & Society
Hobby Lobby1.7×Home & Garden
Marshalls1.9×Fashion & Accessoires
Kohl's1.63×Shopping
The Real Housewives of Miami13.5×Movies & TV
Bravo (U.S. TV channel)3.36×Movies & TV
Yahoo!奇摩名人娛樂1.8×Internet & Social Media
Macy's1.59×Shopping
Sephora1.69×Shopping
Kyle Richards8.22×Movies & TV
Lisa Vanderpump11.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Real Housewives of Beverly Hills audience
TraitClusterScore
Luxury OrientationPREMIUM3.33
LGBTQ+ IdentityOPEN1.99
DIY MentalityTHRILL1.48
ExtroversionTHRILL1.47
Risk AppetiteTHRILL1.41
Design AffinityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for The Real Housewives of Beverly Hills
CountryShare
United States60.2%
United Kingdom13.0%
Canada4.6%

See The Real Housewives of Beverly Hills audiences in other countries

More Reality audiences in United States

Frequently asked questions

How many fans does The Real Housewives of Beverly Hills have in United States?

The Real Housewives of Beverly Hills has an estimated audience of 2,461,128 people in United States, concentrated in California and Texas.

What is the gender split and age of The Real Housewives of Beverly Hills fans?

80.0% of The Real Housewives of Beverly Hills fans are female, 20.0% are male, with an average age of 38.7 years.

Which brands do The Real Housewives of Beverly Hills fans like most?

The Real Housewives of Beverly Hills fans show strongest brand affinity for Lisa Rinna (11.04×), Vanderpump Rules (10.41×), and Sex and the City (3.46×) over the country average.

Where do The Real Housewives of Beverly Hills fans live in United States?

The Real Housewives of Beverly Hills fans in United States are most concentrated in California (reach 344,624), Texas (reach 221,375), and New York (reach 216,252). These three regions account for the largest share of the active audience.

What other brands do The Real Housewives of Beverly Hills fans also like?

Beyond The Real Housewives of Beverly Hills itself, the audience over-indexes on Vanderpump Rules (10.41×), Sex and the City (3.46×), TMZ (2.28×), and The Real Housewives of Vancouver (18.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Real Housewives of Beverly Hills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.