MeatEater Audience in United States

MeatEater logo

MeatEater has an estimated audience of 1,323,129 people in United States. 20.1% are female, 79.9% are male, average age 46.1. Top regions: Texas, California, Michigan. Top brand affinities: Regional styles of Mexican music, Israel, Urban Outfitters, Vocal harmony, Governor of Michigan.

The average MeatEater fan in United States is 46.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Michigan. Top brand affinities include Regional styles of Mexican music, Israel, Urban Outfitters, with strongest over-indexing on Regional styles of Mexican music (13.1× the country average). Demographically, the MeatEater audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

Demographics of MeatEater fans

Demographic split for MeatEater audience in United States
MetricValue
Female20.1%
Male79.9%
Average age46.1
Estimated audience size1,323,129

Audience persona

The typical MeatEater fan in United States is more male, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for MeatEater in United States
RegionReachAffinity
Texas51,5880.45×
California43,0020.3×
Michigan34,9391.01×
Pennsylvania33,7890.76×
Wisconsin33,1681.67×
New York27,6870.37×
Minnesota27,0191.43×
Colorado25,0871.2×
Washington23,4730.88×
Ohio23,3980.57×
Montana22,9136.24×
Illinois21,4930.49×
Florida19,5530.22×
Missouri19,3180.91×
North Carolina18,9930.48×
Idaho17,7042.67×
Tennessee17,5410.66×
Georgia17,3670.43×
Virginia16,3020.51×
Oregon15,8921.05×
Utah15,0521.27×
Indiana14,9730.62×
Arizona13,9510.52×
Alabama12,2510.66×
Oklahoma12,0570.82×
Kentucky12,0150.72×
Iowa11,8891.09×
Arkansas11,1671.02×
Louisiana10,8670.64×
Kansas10,1830.98×
South Carolina9,6900.49×
Nebraska8,5241.28×
Massachusetts8,0120.31×
Mississippi7,6890.71×
North Dakota7,3402.7×
New Jersey6,9760.21×
Maryland6,9370.3×
West Virginia6,5201.06×
Wyoming6,4043.27×
Alaska6,2912.22×
South Dakota5,4871.79×
New Mexico5,4760.83×
Maine5,0471.06×
Nevada4,8940.38×
Connecticut4,0240.3×
New Hampshire3,5580.68×
Vermont3,3561.44×
Hawaii2,1710.38×
Washington, District of Columbia1,6880.42×
Rhode Island1,1680.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MeatEater audience
BrandAffinityCategory
Regional styles of Mexican music13.1×Music & Radio
Israel5.38×Travel & Leisure
Urban Outfitters4×Shopping
Vocal harmony8.73×Music & Radio
Governor of Michigan13.04×Politics & Society
Grinch6.61×Movies & TV
Wok9.47×Food & Beverages
Hibachi10.85×Food & Beverages
Goop7.08×Internet & Social Media
Cherish (group)13.75×Music & Radio
Minnesota2.09×Travel & Leisure
Hipster10.36×Politics & Society
La Jolla9.78×Travel & Leisure
Alaska1.81×Travel & Leisure
El Paso County, Colorado13.3×Travel & Leisure
Mathcore8.28×Music & Radio
Google Home6.18×Technology & Electronics
Grace Slick8.34×Music & Radio
Gift registry11.52×Kids & Family
Guitarist (magazine)9.62×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MeatEater audience
TraitClusterScore
PatriotismCONSERVATISM3.33
Need for SecurityCONSERVATISM2.01
Risk AppetiteTHRILL1.36
DIY MentalityTHRILL1.17
Sports ActivityPOWER1.15
Early Adopter MentalityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for MeatEater
CountryShare
United States82.9%
Canada5.5%
United Kingdom2.1%

See MeatEater audiences in other countries

More Reality audiences in United States

Frequently asked questions

How many fans does MeatEater have in United States?

MeatEater has an estimated audience of 1,323,129 people in United States, concentrated in Texas and California.

What is the gender split and age of MeatEater fans?

20.1% of MeatEater fans are female, 79.9% are male, with an average age of 46.1 years.

Which brands do MeatEater fans like most?

MeatEater fans show strongest brand affinity for Regional styles of Mexican music (13.1×), Israel (5.38×), and Urban Outfitters (4×) over the country average.

Where do MeatEater fans live in United States?

MeatEater fans in United States are most concentrated in Texas (reach 51,588), California (reach 43,002), and Michigan (reach 34,939). These three regions account for the largest share of the active audience.

What other brands do MeatEater fans also like?

Beyond MeatEater itself, the audience over-indexes on Israel (5.38×), Urban Outfitters (4×), Vocal harmony (8.73×), and Governor of Michigan (13.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MeatEater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.