House Hunters Audience in United States

House Hunters logo

House Hunters has an estimated audience of 1,831,621 people in United States. 67.0% are female, 33.0% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Assassin's Creed II, Home equity, Product design, Natural rubber, Goop.

The average House Hunters fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Assassin's Creed II, Home equity, Product design, with strongest over-indexing on Assassin's Creed II (12.85× the country average). Demographically, the House Hunters audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

Demographics of House Hunters fans

Demographic split for House Hunters audience in United States
MetricValue
Female67.0%
Male33.0%
Average age44.0
Estimated audience size1,831,621

Audience persona

The typical House Hunters fan in United States is more female, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for Assassin's Creed II.

Top regions in United States

Top regions ranked by reach for House Hunters in United States
RegionReachAffinity
California150,9460.75×
Texas121,8220.77×
Florida108,3120.87×
New York92,4910.9×
Illinois74,0171.21×
Pennsylvania70,6941.15×
Georgia67,1821.19×
Ohio63,7571.13×
North Carolina60,7761.1×
Michigan52,8911.1×
Virginia46,3561.04×
New Jersey44,4450.95×
Washington41,3771.13×
Massachusetts37,4931.04×
Indiana36,7181.1×
Tennessee35,7610.97×
Arizona33,8510.91×
Wisconsin32,3451.17×
Maryland32,2011.02×
Missouri31,8561.08×
Colorado30,1241.04×
Minnesota29,8741.14×
South Carolina29,7471.08×
Alabama25,9161.01×
Kentucky24,2971.06×
Connecticut23,7901.29×
Louisiana22,2930.94×
Oregon22,2341.06×
West Virginia20,4232.39×
Oklahoma19,4600.96×
Iowa14,9240.99×
Mississippi14,2640.95×
Arkansas14,0580.93×
Nevada13,1010.74×
Kansas13,0860.91×
Utah11,1950.68×
Idaho9,9401.08×
Maine7,5341.15×
Nebraska7,4230.81×
New Hampshire6,8980.96×
New Mexico6,0550.66×
Hawaii5,6810.72×
Washington, District of Columbia5,6321.02×
Delaware5,5061.09×
Rhode Island4,8310.83×
Montana4,0010.79×
Alaska3,3970.87×
South Dakota3,3970.8×
North Dakota3,0000.8×
Vermont2,9520.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for House Hunters audience
BrandAffinityCategory
Assassin's Creed II12.85×Games
Home equity2.67×Home & Garden
Product design2.58×Business & Career
Natural rubber1.7×Cars & Mobility
Goop4.38×Internet & Social Media
Mothercare2.66×Kids & Family
Governor of Michigan5.63×Politics & Society
Regional styles of Mexican music2.04×Music & Radio
Fairy godmother5.22×Literature
Jesse Plemons2.24×Movies & TV
headspace5.94×Health
Good to Great Jim Collins17.06×Literature
Wok3.83×Food & Beverages
UK garage3.18×Music & Radio
Nebraska Cornhuskers football2.1×Sports
Hampton University6.49×Business & Career
Haarlem30.65×Travel & Leisure
Business English3.16×Business & Career
Stamp collecting2.64×Home & Garden
Cherish (group)6.05×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by House Hunters audience
TraitClusterScore
Family OrientationCONSERVATISM2.72
Design AffinityPREMIUM2.41
DIY MentalityTHRILL2.24
IndulgenceJOY1.95
Urban LifestyleOPEN1.63
Career OrientationPOWER1.63

Worldwide distribution

Worldwide audience distribution share by country for House Hunters
CountryShare
United States85.7%
United Kingdom4.8%
United Arab Emirates1.5%

See House Hunters audiences in other countries

More Reality audiences in United States

Frequently asked questions

How many fans does House Hunters have in United States?

House Hunters has an estimated audience of 1,831,621 people in United States, concentrated in California and Texas.

What is the gender split and age of House Hunters fans?

67.0% of House Hunters fans are female, 33.0% are male, with an average age of 44.0 years.

Which brands do House Hunters fans like most?

House Hunters fans show strongest brand affinity for Assassin's Creed II (12.85×), Home equity (2.67×), and Product design (2.58×) over the country average.

Where do House Hunters fans live in United States?

House Hunters fans in United States are most concentrated in California (reach 150,946), Texas (reach 121,822), and Florida (reach 108,312). These three regions account for the largest share of the active audience.

What other brands do House Hunters fans also like?

Beyond House Hunters itself, the audience over-indexes on Home equity (2.67×), Product design (2.58×), Natural rubber (1.7×), and Goop (4.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for House Hunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.