Rascasse Audience Intelligence

House Hunters Audience in United States

A data profile of the people who buy, follow and care about House Hunters in United States — modelled from more than twelve digital signal sources. House Hunters has an estimated audience of 1,830,453 people in United States.

#3among Reality in United States#952among Movie / TV Show / Series in United States#2415in Movies & TV

The average House Hunters fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Home Renovation Shows, Trader Joe's, Khan Academy, with strongest over-indexing on Home Renovation Shows (55.09× the country average).

Demographically, the House Hunters audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical House Hunters fan in United States is more female, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for Home Renovation Shows.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the House Hunters profile in United States.

Audience size
1.8M
in United States
Gender
67.0%♀
33.0% male
Age
44.0
average years
Country rank
#15262
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of House Hunters viewers

67.0% are female, 33.0% are male, average age 44.0.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for House Hunters audience in United States
MetricValue
Female67.0%
Male33.0%
Average age44.0
Estimated audience size1,830,453
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the House Hunters audience in United States
Age bracketShare%
16-198%
20-2917%
30-3922%
40-4923%
50+30%
Fig. 04

Worldwide distribution

84.7%

of the worldwide House Hunters audience comes from United States.

Worldwide audience distribution share by country for House Hunters
CountryShare
United States84.7%
United Kingdom4.7%
United Arab Emirates1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the House Hunters audience in United States is strongest.

Fig. 05

Top regions by affinity

House Hunters fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~20K2.41×
02Connecticut~20K1.22×
03Minnesota~30K1.19×
04Wisconsin~30K1.18×
05Illinois~70K1.13×
06Pennsylvania~70K1.11×
07Georgia~60K1.10×
08Maine~7K1.10×
09Delaware~5K1.08×
10Ohio~60K1.07×
11Michigan~50K1.07×
12Missouri~30K1.07×
13South Carolina~30K1.06×
14Alaska~4K1.06×
15North Carolina~60K1.05×
16Maryland~30K1.05×
17Indiana~30K1.04×
18Washington~40K1.03×
19Idaho~9K1.03×
20Washington, District of Columbia~6K1.03×
21New Hampshire~7K1.02×
22Oregon~20K1.01×
23Vermont~3K1.01×
24Colorado~30K1.00×
25Mississippi~20K1.00×
26Virginia~40K0.99×
27Kentucky~20K0.99×
28Tennessee~40K0.98×
29Alabama~30K0.98×
30Massachusetts~30K0.97×
31Iowa~10K0.97×
32North Dakota~4K0.96×
33Kansas~10K0.95×
34Louisiana~20K0.94×
35New Jersey~40K0.93×
36Arkansas~10K0.93×
37South Dakota~4K0.93×
38Arizona~30K0.92×
39Oklahoma~20K0.92×
40Montana~5K0.91×
41Nebraska~8K0.90×
42Rhode Island~5K0.90×
43New York~90K0.88×
44Florida~100K0.84×
45Hawaii~7K0.84×
46Nevada~10K0.79×
47New Mexico~7K0.79×
48Utah~10K0.76×
49Texas~100K0.75×
50California~100K0.73×
Fig. 06

Affinity by region

Affinity by region — House Hunters, United States
0.73×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the House Hunters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for House Hunters audience
#·InterestCategoryAffinity×
01Home Renovation ShowsMovies & TV55.09×
02ToshibaTechnology & Electronics17.70×
03AdeleMusic & Radio13.66×
04Property BrothersMovies & TV11.04×
05This Is Us (TV series)Movies & TV7.47×
06Family carCars & Mobility7.39×
07Khan AcademyBusiness & Career6.99×
08High-net-worth individualBusiness & Career5.83×
09Property finderHome & Garden4.46×
10Trader Joe'sShopping3.62×
11IKEAHome & Garden3.18×
12Hardware storeHome & Garden2.90×
13RenovationHome & Garden2.86×
14Ace HardwareHome & Garden2.84×
15KitchenwareHome & Garden2.83×
16CVS PharmacyShopping2.50×
17Home AppliancesHome & Garden2.45×
18RedditInternet & Social Media2.15×
19Target CorporationShopping1.97×
20AirbnbTravel & Leisure1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the House Hunters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by House Hunters audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.68×
IndulgenceJOY2.27×
DIY MentalityTHRILL2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by House Hunters audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.90×
SpiritualityBALANCE0.95×
TraditionCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does House Hunters have in United States?

House Hunters has an estimated audience of 1,830,453 people in United States, concentrated in California and Texas.

02

What is the gender split and age of House Hunters viewers?

67.0% of House Hunters fans are female, 33.0% are male, with an average age of 44.0 years.

03

Which brands do House Hunters fans like most?

House Hunters fans show strongest brand affinity for Home Renovation Shows (55.09×), Trader Joe's (3.62×), and Khan Academy (6.99×) over the country average.

04

Where do House Hunters fans live in United States?

House Hunters fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do House Hunters fans also like?

Beyond House Hunters itself, the audience over-indexes on Trader Joe's (3.62×), Khan Academy (6.99×), Adele (13.66×), and Property finder (4.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for House Hunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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