Property Brothers Audience in United States

Property Brothers logo

Property Brothers has an estimated audience of 3,140,275 people in United States. 62.6% are female, 37.4% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: The Block (Australian TV series), The Truman Show, Lowe's, Nashville (2012 TV series), The Gilded Age.

The average Property Brothers fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Block (Australian TV series), The Truman Show, Lowe's, with strongest over-indexing on The Block (Australian TV series) (12.76× the country average). Demographically, the Property Brothers audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Property Brothers fans

Demographic split for Property Brothers audience in United States
MetricValue
Female62.6%
Male37.4%
Average age45.0
Estimated audience size3,140,275

Audience persona

The typical Property Brothers fan in United States is more female, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for The Block (Australian TV series).

Top regions in United States

Top regions ranked by reach for Property Brothers in United States
RegionReachAffinity
California354,6211.03×
Texas242,4100.9×
Florida209,1310.98×
New York172,4680.98×
Ohio116,1851.2×
Illinois112,1581.07×
Pennsylvania110,3061.04×
Michigan99,7961.22×
North Carolina99,6241.05×
Georgia97,7921.01×
New Jersey79,3630.99×
Virginia77,3321.01×
Washington71,4501.13×
Arizona68,9261.07×
Massachusetts66,7121.08×
Tennessee65,5351.04×
Indiana62,8971.1×
Missouri58,6011.16×
Wisconsin54,1121.15×
Colorado51,8821.05×
Minnesota50,7571.13×
Maryland50,7360.94×
South Carolina46,3780.98×
Oregon42,9001.19×
Alabama39,5160.9×
Kentucky38,3340.97×
Oklahoma35,8531.03×
Connecticut34,8031.1×
Louisiana34,6860.86×
Nevada32,3991.07×
Iowa27,8191.08×
Utah27,5960.98×
Kansas25,5851.03×
Arkansas23,7940.92×
Mississippi20,1610.78×
Idaho15,6470.99×
Nebraska15,3190.97×
New Hampshire14,9021.2×
New Mexico13,2140.84×
West Virginia12,6180.86×
Hawaii12,5620.93×
Maine11,9441.06×
Rhode Island9,4650.95×
Washington, District of Columbia9,1810.97×
Delaware8,4340.97×
Montana7,5790.87×
South Dakota6,1390.85×
North Dakota5,6760.88×
Vermont5,4540.99×
Alaska4,6770.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Property Brothers audience
BrandAffinityCategory
The Block (Australian TV series)12.76×Movies & TV
The Truman Show21.35×Movies & TV
Lowe's2.75×Shopping
Nashville (2012 TV series)10.66×Movies & TV
The Gilded Age3.68×Movies & TV
Khan Academy5.87×Business & Career
Kohl's2.57×Shopping
HGTV Dream Home8.61×Movies & TV
Sprout (TV network)11.75×Movies & TV
Mom (TV series)10.51×Movies & TV
Old Navy2.48×Fashion & Accessoires
Zomato13.3×Food & Beverages
Costco2.27×Shopping
Love It or List It13.62×Movies & TV
Family1.53×Kids & Family
All in the Family12.71×Movies & TV
Target Corporation2×Shopping
Ace Hardware2.98×Home & Garden
TLC (TV network)3.77×Movies & TV
Pinterest1.88×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Property Brothers audience
TraitClusterScore
Family OrientationCONSERVATISM2.34
DIY MentalityTHRILL1.7
Design AffinityPREMIUM1.61
Price SensitivityPREMIUM1.41
LGBTQ+ IdentityOPEN1.4
IndulgenceJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Property Brothers
CountryShare
United States64.7%
Canada8.9%
United Kingdom3.4%

See Property Brothers audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Property Brothers have in United States?

Property Brothers has an estimated audience of 3,140,275 people in United States, concentrated in California and Texas.

What is the gender split and age of Property Brothers fans?

62.6% of Property Brothers fans are female, 37.4% are male, with an average age of 45.0 years.

Which brands do Property Brothers fans like most?

Property Brothers fans show strongest brand affinity for The Block (Australian TV series) (12.76×), The Truman Show (21.35×), and Lowe's (2.75×) over the country average.

Where do Property Brothers fans live in United States?

Property Brothers fans in United States are most concentrated in California (reach 354,621), Texas (reach 242,410), and Florida (reach 209,131). These three regions account for the largest share of the active audience.

What other brands do Property Brothers fans also like?

Beyond Property Brothers itself, the audience over-indexes on The Truman Show (21.35×), Lowe's (2.75×), Nashville (2012 TV series) (10.66×), and The Gilded Age (3.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Property Brothers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.