Rascasse Audience Intelligence

Property Brothers Audience in United States

A data profile of the people who buy, follow and care about Property Brothers in United States — modelled from more than twelve digital signal sources. Property Brothers has an estimated audience of 3,202,627 people in United States.

#428among Movie / TV Show / Series in United States#1232in Movies & TV

The average Property Brothers fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Block (Australian TV series), The Truman Show, Nashville (2012 TV series), with strongest over-indexing on The Block (Australian TV series) (12.76× the country average).

Demographically, the Property Brothers audience skews more female with an average age of 45.0, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Property Brothers fan in United States is more female, around 45.0 years old, with strong DIY Mentality tendencies and a notable affinity for The Block (Australian TV series).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Property Brothers profile in United States.

Audience size
3.2M
in United States
Gender
62.6%♀
37.4% male
Age
45.0
average years
Country rank
#9729
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Property Brothers viewers

62.6% are female, 37.4% are male, average age 45.0.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Property Brothers audience in United States
MetricValue
Female62.6%
Male37.4%
Average age45.0
Estimated audience size3,202,627
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Property Brothers audience in United States
Age bracketShare%
16-197%
20-2916%
30-3921%
40-4924%
50+33%
Fig. 04

Worldwide distribution

63.6%

of the worldwide Property Brothers audience comes from United States.

Worldwide audience distribution share by country for Property Brothers
CountryShare
United States63.6%
Canada8.7%
Argentina3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Property Brothers audience in United States is strongest.

Fig. 05

Top regions by affinity

Property Brothers fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~40K1.18×
02New Hampshire~10K1.18×
03Ohio~100K1.14×
04Michigan~90K1.14×
05Wisconsin~50K1.11×
06Missouri~60K1.10×
07Minnesota~50K1.10×
08Iowa~30K1.10×
09Maine~10K1.10×
10Washington~70K1.09×
11Indiana~60K1.09×
12Connecticut~30K1.08×
13Arizona~70K1.07×
14Massachusetts~60K1.05×
15Idaho~20K1.05×
16Illinois~100K1.04×
17North Carolina~100K1.02×
18Colorado~50K1.02×
19Oklahoma~40K1.02×
20Kansas~30K1.02×
21Delaware~9K1.02×
22Vermont~6K1.02×
23Pennsylvania~100K1.01×
24Nebraska~20K1.01×
25Virginia~80K1.00×
26Tennessee~60K1.00×
27Nevada~30K1.00×
28Rhode Island~10K1.00×
29Washington, District of Columbia~9K1.00×
30California~300K0.99×
31Kentucky~40K0.99×
32Utah~30K0.99×
33South Carolina~50K0.98×
34Georgia~90K0.97×
35Florida~200K0.96×
36New Jersey~80K0.96×
37West Virginia~10K0.96×
38North Dakota~6K0.96×
39New York~200K0.95×
40South Dakota~7K0.95×
41Montana~8K0.94×
42Maryland~50K0.93×
43Alabama~40K0.92×
44Arkansas~20K0.92×
45Hawaii~10K0.91×
46Alaska~6K0.88×
47Louisiana~40K0.86×
48New Mexico~10K0.86×
49Texas~200K0.85×
50Mississippi~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Property Brothers, United States
0.84×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Property Brothers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Property Brothers audience
#·InterestCategoryAffinity×
01The Truman ShowMovies & TV21.35×
02Love It or List ItMovies & TV13.62×
03ZomatoFood & Beverages13.30×
04The Block (Australian TV series)Movies & TV12.76×
05All in the FamilyMovies & TV12.71×
06Sprout (TV network)Movies & TV11.75×
07Nashville (2012 TV series)Movies & TV10.66×
08Mom (TV series)Movies & TV10.51×
09HGTV Dream HomeMovies & TV8.61×
10Khan AcademyBusiness & Career5.87×
11TLC (TV network)Movies & TV3.77×
12The Gilded AgeMovies & TV3.68×
13Ace HardwareHome & Garden2.98×
14Kohl'sShopping2.57×
15Sam's ClubShopping2.56×
16Old NavyFashion & Accessoires2.48×
17CostcoShopping2.27×
18Target CorporationShopping2.00×
19PinterestInternet & Social Media1.88×
20FamilyKids & Family1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Property Brothers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Property Brothers audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.91×
Design AffinityPREMIUM1.70×
Quality AwarenessPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Property Brothers audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.08×
Luxury OrientationPREMIUM1.09×
Healthy LifestyleBALANCE1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Property Brothers have in United States?

Property Brothers has an estimated audience of 3,202,627 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Property Brothers viewers?

62.6% of Property Brothers fans are female, 37.4% are male, with an average age of 45.0 years.

03

Which brands do Property Brothers fans like most?

Property Brothers fans show strongest brand affinity for The Block (Australian TV series) (12.76×), The Truman Show (21.35×), and Nashville (2012 TV series) (10.66×) over the country average.

04

Where do Property Brothers fans live in United States?

Property Brothers fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Property Brothers fans also like?

Beyond Property Brothers itself, the audience over-indexes on The Truman Show (21.35×), Nashville (2012 TV series) (10.66×), Khan Academy (5.87×), and Kohl's (2.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Property Brothers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Property Brothers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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