HGTV Dream Home Audience in United States

HGTV Dream Home logo

HGTV Dream Home has an estimated audience of 6,110,792 people in United States. 62.0% are female, 38.0% are male, average age 46.1. Top regions: Florida, Ohio, New York. Top brand affinities: Product design, Assassin's Creed II, Stamp collecting, Israel, UK garage.

The average HGTV Dream Home fan in United States is 46.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Ohio, New York. Top brand affinities include Product design, Assassin's Creed II, Stamp collecting, with strongest over-indexing on Product design (7.81× the country average). Demographically, the HGTV Dream Home audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of HGTV Dream Home fans

Demographic split for HGTV Dream Home audience in United States
MetricValue
Female62.0%
Male38.0%
Average age46.1
Estimated audience size6,110,792

Audience persona

The typical HGTV Dream Home fan in United States is more female, around 46.1 years old, with strong Design Affinity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for HGTV Dream Home in United States
RegionReachAffinity
Florida512,1871.24×
Ohio311,5191.65×
New York309,8070.91×
North Carolina300,3911.63×
Pennsylvania287,3531.4×
California263,0720.39×
Texas259,5850.49×
South Carolina257,6962.8×
Georgia248,6041.32×
Michigan192,2041.2×
Tennessee180,3341.47×
Virginia175,0721.18×
New Jersey172,8321.11×
Illinois168,2310.83×
Maryland118,8371.13×
Massachusetts115,0980.96×
Indiana113,8601.02×
Kentucky98,6061.29×
Missouri95,3000.97×
Arizona94,8690.76×
Wisconsin86,6100.94×
Colorado78,6530.82×
Washington77,7990.63×
Minnesota76,8020.88×
Alabama71,3760.84×
Connecticut66,4621.08×
Louisiana60,8620.77×
West Virginia49,1671.73×
Oklahoma48,3830.71×
Mississippi46,9490.93×
Utah44,8170.82×
Kansas43,1130.9×
Arkansas39,9230.79×
Nevada38,5180.65×
Oregon37,9250.54×
Iowa37,8500.75×
New Hampshire30,9361.28×
Maine30,2611.38×
Nebraska25,1410.82×
Idaho24,2350.79×
Delaware22,3841.33×
New Mexico21,4230.7×
Hawaii20,1090.77×
Rhode Island20,0171.03×
Vermont13,8411.29×
Montana12,4980.74×
Alaska9,6220.74×
Washington, District of Columbia9,5260.52×
South Dakota9,4850.67×
North Dakota8,4350.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HGTV Dream Home audience
BrandAffinityCategory
Product design7.81×Business & Career
Assassin's Creed II15.95×Games
Stamp collecting6×Home & Garden
Israel2.51×Travel & Leisure
UK garage6.32×Music & Radio
Home equity2.26×Home & Garden
Isometric exercise9.32×Sports
Natural rubber1.76×Cars & Mobility
9NEWS (KUSA)4.03×Movies & TV
Janitor5.26×Home & Garden
Jeep Wagoneer4.33×Cars & Mobility
Mothercare2.29×Kids & Family
Embroidery Library11.01×Home & Garden
Allama Iqbal Open University27.22×Business & Career
Pro-Ject2.48×Music & Radio
Meals on Wheels3.47×Food & Beverages
Business English3.13×Business & Career
Tezz3.82×Movies & TV
Indigenous Australian art7.25×Arts & Culture
Picnic3.32×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HGTV Dream Home audience
TraitClusterScore
Design AffinityPREMIUM4.61
Family OrientationCONSERVATISM2.02
DIY MentalityTHRILL1.85
IndulgenceJOY1.81
Quality AwarenessPREMIUM1.61
Price SensitivityPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for HGTV Dream Home
CountryShare
United States98.3%
Canada0.2%
Saudi Arabia0.2%

See HGTV Dream Home audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does HGTV Dream Home have in United States?

HGTV Dream Home has an estimated audience of 6,110,792 people in United States, concentrated in Florida and Ohio.

What is the gender split and age of HGTV Dream Home fans?

62.0% of HGTV Dream Home fans are female, 38.0% are male, with an average age of 46.1 years.

Which brands do HGTV Dream Home fans like most?

HGTV Dream Home fans show strongest brand affinity for Product design (7.81×), Assassin's Creed II (15.95×), and Stamp collecting (6×) over the country average.

Where do HGTV Dream Home fans live in United States?

HGTV Dream Home fans in United States are most concentrated in Florida (reach 512,187), Ohio (reach 311,519), and New York (reach 309,807). These three regions account for the largest share of the active audience.

What other brands do HGTV Dream Home fans also like?

Beyond HGTV Dream Home itself, the audience over-indexes on Assassin's Creed II (15.95×), Stamp collecting (6×), Israel (2.51×), and UK garage (6.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HGTV Dream Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.