Rascasse Audience Intelligence

HGTV Dream Home Audience in United States

A data profile of the people who buy, follow and care about HGTV Dream Home in United States — modelled from more than twelve digital signal sources. HGTV Dream Home has an estimated audience of 6,115,091 people in United States.

#58among TV Channel in United States#515in Movies & TV

The average HGTV Dream Home fan in United States is 46.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, North Carolina, Ohio.

Top brand affinities include Leroy Merlin, Danish design, Adele, with strongest over-indexing on Leroy Merlin (51.95× the country average).

Demographically, the HGTV Dream Home audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Design Affinity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HGTV Dream Home fan in United States is more female, around 46.1 years old, with strong Design Affinity tendencies and a notable affinity for Leroy Merlin.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HGTV Dream Home profile in United States.

Audience size
6.1M
in United States
Gender
62.0%♀
38.0% male
Age
46.1
average years
Country rank
#5640
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of HGTV Dream Home

62.0% are female, 38.0% are male, average age 46.1.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for HGTV Dream Home audience in United States
MetricValue
Female62.0%
Male38.0%
Average age46.1
Estimated audience size6,115,091
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the HGTV Dream Home audience in United States
Age bracketShare%
16-196%
20-2913%
30-3919%
40-4926%
50+36%
Fig. 04

Worldwide distribution

98.3%

of the worldwide HGTV Dream Home audience comes from United States.

Worldwide audience distribution share by country for HGTV Dream Home
CountryShare
United States98.3%
Canada0.2%
Saudi Arabia0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HGTV Dream Home audience in United States is strongest.

Fig. 05

Top regions by affinity

HGTV Dream Home fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~200K2.45×
02North Carolina~400K2.06×
03West Virginia~50K1.82×
04Ohio~300K1.60×
05Vermont~20K1.46×
06Maine~30K1.37×
07Tennessee~200K1.36×
08Pennsylvania~300K1.35×
09Florida~600K1.33×
10New Hampshire~30K1.32×
11Delaware~20K1.31×
12Kentucky~90K1.21×
13Virginia~200K1.19×
14Maryland~100K1.12×
15Georgia~200K1.11×
16Connecticut~70K1.09×
17Michigan~200K1.08×
18New Jersey~200K1.08×
19Rhode Island~20K1.04×
20Indiana~100K0.99×
21Massachusetts~100K0.98×
22Montana~20K0.95×
23Wisconsin~90K0.93×
24Missouri~90K0.91×
25Alabama~80K0.91×
26Mississippi~40K0.89×
27New York~300K0.88×
28Colorado~80K0.86×
29Minnesota~80K0.86×
30Kansas~40K0.84×
31Utah~50K0.83×
32Alaska~10K0.83×
33Nebraska~30K0.82×
34Idaho~20K0.81×
35North Dakota~10K0.81×
36South Dakota~10K0.80×
37Iowa~40K0.79×
38Arkansas~40K0.79×
39Illinois~200K0.78×
40Oklahoma~50K0.78×
41New Mexico~20K0.75×
42Hawaii~20K0.74×
43Arizona~90K0.73×
44Louisiana~60K0.73×
45Nevada~40K0.72×
46Washington~70K0.59×
47Oregon~40K0.56×
48Washington, District of Columbia~10K0.56×
49Texas~200K0.47×
50California~300K0.37×
Fig. 06

Affinity by region

Affinity by region — HGTV Dream Home, United States
0.37×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HGTV Dream Home audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HGTV Dream Home audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping51.95×
02Home Renovation ShowsMovies & TV34.63×
03ToshibaTechnology & Electronics21.72×
04Danish designHome & Garden18.30×
05AdeleMusic & Radio16.85×
06Scandinavian designHome & Garden13.65×
07Single-family detached homeHome & Garden7.07×
08HouzzHome & Garden6.09×
09GreenhouseHome & Garden5.88×
10QVCMovies & TV5.03×
11Sustainable energyHome & Garden4.45×
12FedExBusiness & Career3.51×
13IKEAHome & Garden3.31×
14Mortgage loansBusiness & Career3.27×
15Discount storesShopping3.24×
16RenovationHome & Garden2.87×
17Trader Joe'sShopping2.86×
18AirbnbTravel & Leisure2.67×
19PinterestInternet & Social Media2.64×
20Home AppliancesHome & Garden2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HGTV Dream Home audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HGTV Dream Home audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM5.48×
Family OrientationCONSERVATISM2.38×
IndulgenceJOY2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HGTV Dream Home audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.88×
Healthy LifestyleBALANCE0.92×
Early Adopter MentalityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HGTV Dream Home have in United States?

HGTV Dream Home has an estimated audience of 6,115,091 people in United States, concentrated in Florida and North Carolina.

02

What is the gender split and age of HGTV Dream Home fans?

62.0% of HGTV Dream Home fans are female, 38.0% are male, with an average age of 46.1 years.

03

Which brands do HGTV Dream Home fans like most?

HGTV Dream Home fans show strongest brand affinity for Leroy Merlin (51.95×), Danish design (18.3×), and Adele (16.85×) over the country average.

04

Where do HGTV Dream Home fans live in United States?

HGTV Dream Home fans in United States are most concentrated in Florida (reach ~600K), North Carolina (reach ~400K), and Ohio (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do HGTV Dream Home fans also like?

Beyond HGTV Dream Home itself, the audience over-indexes on Danish design (18.3×), Adele (16.85×), Pinterest (2.64×), and Toshiba (21.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See HGTV Dream Home audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HGTV Dream Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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