Houzz Audience in United States

Houzz logo

Houzz has an estimated audience of 11,028,273 people in United States. 67.8% are female, 32.2% are male, average age 44.1. Top regions: California, Florida, Texas. Top brand affinities: West Elm, Nordstrom rack, Ballard Designs, Home construction, Wedding Planners.

The average Houzz fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include West Elm, Nordstrom rack, Ballard Designs, with strongest over-indexing on West Elm (9.67× the country average). Demographically, the Houzz audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine

Demographics of Houzz fans

Demographic split for Houzz audience in United States
MetricValue
Female67.8%
Male32.2%
Average age44.1
Estimated audience size11,028,273

Audience persona

The typical Houzz fan in United States is more female, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for West Elm.

Top regions in United States

Top regions ranked by reach for Houzz in United States
RegionReachAffinity
California1,552,7721.28×
Florida956,3261.28×
Texas872,7940.92×
New York708,5651.15×
Illinois424,3381.16×
North Carolina398,7261.2×
New Jersey384,4351.37×
Georgia376,6591.11×
Pennsylvania359,0600.97×
Ohio323,9890.95×
Virginia304,5621.13×
Michigan301,1941.04×
Massachusetts298,0411.37×
Washington271,5431.23×
Colorado245,5331.41×
Arizona227,8061.01×
Maryland224,1301.18×
Tennessee216,7140.98×
South Carolina201,1911.21×
Wisconsin179,7541.08×
Missouri171,3880.96×
Minnesota163,3911.03×
Indiana157,9100.78×
Connecticut154,3091.4×
Oregon133,8281.06×
Alabama132,9420.86×
Louisiana126,1570.89×
Kentucky102,0920.74×
Utah93,6980.95×
Oklahoma82,1820.67×
Iowa75,5820.83×
Arkansas74,0450.81×
Nevada72,1410.68×
Kansas70,4960.81×
Idaho64,1531.16×
Mississippi60,7710.67×
New Hampshire55,5421.28×
Nebraska49,5130.9×
Maine46,2771.17×
Rhode Island39,6821.13×
New Mexico35,9510.65×
Montana35,1841.15×
Delaware32,6491.07×
Washington, District of Columbia32,4810.98×
Hawaii30,2190.64×
Vermont29,0561.5×
West Virginia24,9740.49×
South Dakota19,5460.77×
Alaska14,1150.6×
North Dakota13,7350.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Houzz audience
BrandAffinityCategory
West Elm9.67×Home & Garden
Nordstrom rack5.03×Fashion & Accessoires
Ballard Designs17.69×Shopping
Home construction4.27×Home & Garden
Wedding Planners7.96×Kids & Family
Williams-Sonoma4.89×Home & Garden
Hobby Lobby2.84×Home & Garden
Women's clothing2.55×Fashion & Accessoires
Crate & Barrel7.46×Home & Garden
Home Designing10.91×Home & Garden
Restoration Hardware9.36×Home & Garden
Room & Board12.36×Home & Garden
Everlane7.23×Fashion & Accessoires
IKEA2.8×Home & Garden
Friendship2.3×Kids & Family
Lowe's2.3×Shopping
T.J.Maxx3.22×Shopping
Talbots6.89×Shopping
Bedroom furniture4.82×Home & Garden
Renovation2.44×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Houzz audience
TraitClusterScore
Design AffinityPREMIUM3.39
Quality AwarenessPREMIUM2.17
Luxury OrientationPREMIUM1.9
Family OrientationCONSERVATISM1.83
IndulgenceJOY1.7
DIY MentalityTHRILL1.68

Worldwide distribution

Worldwide audience distribution share by country for Houzz
CountryShare
United States57.9%
Italy5.8%
France5.0%

See Houzz audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Houzz have in United States?

Houzz has an estimated audience of 11,028,273 people in United States, concentrated in California and Florida.

What is the gender split and age of Houzz fans?

67.8% of Houzz fans are female, 32.2% are male, with an average age of 44.1 years.

Which brands do Houzz fans like most?

Houzz fans show strongest brand affinity for West Elm (9.67×), Nordstrom rack (5.03×), and Ballard Designs (17.69×) over the country average.

Where do Houzz fans live in United States?

Houzz fans in United States are most concentrated in California (reach 1,552,772), Florida (reach 956,326), and Texas (reach 872,794). These three regions account for the largest share of the active audience.

What other brands do Houzz fans also like?

Beyond Houzz itself, the audience over-indexes on Nordstrom rack (5.03×), Ballard Designs (17.69×), Home construction (4.27×), and Wedding Planners (7.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Houzz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.