Rascasse Audience Intelligence

Houzz Audience in United States

A data profile of the people who buy, follow and care about Houzz in United States — modelled from more than twelve digital signal sources. Houzz has an estimated audience of 11,009,271 people in United States.

#84among Website / Newspaper / Magazine in United States#228in Home & Garden

The average Houzz fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include West Elm, Nordstrom rack, Ballard Designs, with strongest over-indexing on West Elm (9.67× the country average).

Demographically, the Houzz audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Houzz fan in United States is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for West Elm.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Houzz profile in United States.

Audience size
11M
in United States
Gender
67.8%♀
32.2% male
Age
44.1
average years
Country rank
#3254
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Houzz

67.8% are female, 32.2% are male, average age 44.1.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Houzz audience in United States
MetricValue
Female67.8%
Male32.2%
Average age44.1
Estimated audience size11,009,271
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Houzz audience in United States
Age bracketShare%
16-197%
20-2917%
30-3922%
40-4927%
50+27%
Fig. 04

Worldwide distribution

57.2%

of the worldwide Houzz audience comes from United States.

Worldwide audience distribution share by country for Houzz
CountryShare
United States57.2%
Italy5.8%
France4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Houzz audience in United States is strongest.

Fig. 05

Top regions by affinity

Houzz fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~30K1.41×
02Colorado~200K1.37×
03Connecticut~100K1.35×
04Massachusetts~300K1.33×
05New Jersey~400K1.29×
06Florida~900K1.27×
07New Hampshire~60K1.27×
08Idaho~70K1.23×
09California~1.5M1.22×
10Washington~300K1.19×
11Maryland~200K1.18×
12Montana~40K1.18×
13North Carolina~400K1.17×
14South Carolina~200K1.16×
15Maine~50K1.16×
16Rhode Island~40K1.14×
17New York~700K1.13×
18Illinois~400K1.10×
19Delaware~30K1.10×
20Virginia~300K1.09×
21Georgia~400K1.08×
22Wisconsin~200K1.04×
23Oregon~100K1.03×
24Kansas~90K1.02×
25Michigan~300K1.01×
26Washington, District of Columbia~30K1.01×
27Minnesota~200K1.00×
28Arizona~200K0.99×
29Tennessee~200K0.99×
30Utah~100K0.99×
31Pennsylvania~400K0.96×
32Nebraska~50K0.94×
33Missouri~200K0.93×
34Ohio~300K0.92×
35Texas~800K0.89×
36Louisiana~100K0.88×
37Iowa~80K0.86×
38South Dakota~20K0.86×
39Alabama~100K0.84×
40Arkansas~70K0.81×
41Indiana~200K0.79×
42Kentucky~100K0.77×
43Mississippi~70K0.74×
44Alaska~20K0.71×
45North Dakota~20K0.71×
46Nevada~70K0.70×
47Oklahoma~80K0.68×
48Hawaii~30K0.68×
49New Mexico~40K0.67×
50West Virginia~30K0.60×
Fig. 06

Affinity by region

Affinity by region — Houzz, United States
0.60×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Houzz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Houzz audience
#·InterestCategoryAffinity×
01Ballard DesignsShopping17.69×
02Room & BoardHome & Garden12.36×
03Home DesigningHome & Garden10.91×
04West ElmHome & Garden9.67×
05Restoration HardwareHome & Garden9.36×
06Wedding PlannersKids & Family7.96×
07Crate & BarrelHome & Garden7.46×
08EverlaneFashion & Accessoires7.23×
09TalbotsShopping6.89×
10Nordstrom rackFashion & Accessoires5.03×
11Williams-SonomaHome & Garden4.89×
12Bedroom furnitureHome & Garden4.82×
13Home constructionHome & Garden4.27×
14T.J.MaxxShopping3.22×
15Hobby LobbyHome & Garden2.84×
16IKEAHome & Garden2.80×
17Women's clothingFashion & Accessoires2.55×
18RenovationHome & Garden2.44×
19FriendshipKids & Family2.30×
20Trader Joe'sShopping2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Houzz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Houzz audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.47×
Design AffinityPREMIUM2.34×
DIY MentalityTHRILL1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Houzz audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
ExtroversionTHRILL0.69×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Houzz have in United States?

Houzz has an estimated audience of 11,009,271 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Houzz fans?

67.8% of Houzz fans are female, 32.2% are male, with an average age of 44.1 years.

03

Which brands do Houzz fans like most?

Houzz fans show strongest brand affinity for West Elm (9.67×), Nordstrom rack (5.03×), and Ballard Designs (17.69×) over the country average.

04

Where do Houzz fans live in United States?

Houzz fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~900K), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Houzz fans also like?

Beyond Houzz itself, the audience over-indexes on Nordstrom rack (5.03×), Ballard Designs (17.69×), Home construction (4.27×), and Wedding Planners (7.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Houzz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Houzz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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