Ballard Designs Audience in United States

Ballard Designs has an estimated audience of 2,182,110 people in United States. 73.3% are female, 26.7% are male, average age 47.4. Top regions: Florida, Texas, Georgia. Top brand affinities: Carey Mulligan, PSV Eindhoven, The UPS Store, Houzz, Toshiba.

The average Ballard Designs fan in United States is 47.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Georgia. Top brand affinities include Carey Mulligan, PSV Eindhoven, The UPS Store, with strongest over-indexing on Carey Mulligan (102.92× the country average). Demographically, the Ballard Designs audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Retail

Demographics of Ballard Designs fans

Demographic split for Ballard Designs audience in United States
MetricValue
Female73.3%
Male26.7%
Average age47.4
Estimated audience size2,182,110

Audience persona

The typical Ballard Designs fan in United States is more female, around 47.4 years old, with strong Design Affinity tendencies and a notable affinity for Carey Mulligan.

Top regions in United States

Top regions ranked by reach for Ballard Designs in United States
RegionReachAffinity
Florida204,7741.39×
Texas202,9271.08×
Georgia149,7012.23×
North Carolina148,2302.26×
California125,2510.52×
New York104,4340.86×
South Carolina104,2073.17×
Pennsylvania84,7901.15×
Virginia84,3851.59×
Tennessee81,4431.86×
Massachusetts74,5681.73×
Ohio66,3720.99×
Illinois66,0560.91×
Alabama64,0452.1×
New Jersey62,9291.13×
Louisiana45,1521.6×
Maryland45,0061.2×
Michigan43,2390.76×
Kentucky41,2551.51×
Connecticut36,7611.68×
Indiana30,9160.78×
Missouri29,3460.83×
Mississippi26,3701.47×
Washington25,7930.59×
Colorado25,3750.74×
Arizona22,4930.5×
Wisconsin19,8930.61×
Oklahoma19,5090.81×
Minnesota18,7090.6×
Arkansas18,1071.01×
Oregon13,2900.53×
Utah11,8670.61×
Kansas11,7490.68×
Iowa9,7030.54×
New Hampshire9,6811.13×
Delaware8,7781.46×
Maine8,5111.09×
Rhode Island8,5011.22×
Idaho7,3830.67×
Nevada6,9590.33×
West Virginia6,4550.64×
Washington, District of Columbia5,8200.89×
Nebraska5,3610.49×
New Mexico3,4110.31×
Vermont3,1840.83×
Montana3,0430.5×
South Dakota1,8450.37×
Hawaii1,6270.17×
North Dakota1,5100.34×
Wyoming1,1540.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ballard Designs audience
BrandAffinityCategory
Carey Mulligan102.92×Movies & TV
PSV Eindhoven59.41×Sports
The UPS Store5.58×Shopping
Houzz10.49×Home & Garden
Toshiba29.21×Technology & Electronics
American Home Shield22.64×Home & Garden
Hobby Lobby3.67×Home & Garden
LibreOffice39.08×Technology & Electronics
Adele14.71×Music & Radio
Kate Spade8.46×Fashion & Accessoires
Crate & Barrel8.75×Home & Garden
AutoZone3.24×Cars & Mobility
High-net-worth individual7.98×Business & Career
Do it yourself (DIY)2.52×Home & Garden
Renovation3.23×Home & Garden
Lowe's2.5×Shopping
Diaper bag4.56×Kids & Family
Planet Fitness2.68×Sports
Stanley Steemer16.95×Home & Garden
Toll Brothers19.18×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ballard Designs audience
TraitClusterScore
Design AffinityPREMIUM3.15
DIY MentalityTHRILL2.81
IndulgenceJOY2.19
Luxury OrientationPREMIUM2.18
Family OrientationCONSERVATISM1.96
LGBTQ+ IdentityOPEN1.55

Worldwide distribution

Worldwide audience distribution share by country for Ballard Designs
CountryShare
United States95.2%
Australia2.0%
United Kingdom0.9%

See Ballard Designs audiences in other countries

More Retail audiences in United States

Frequently asked questions

How many fans does Ballard Designs have in United States?

Ballard Designs has an estimated audience of 2,182,110 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Ballard Designs fans?

73.3% of Ballard Designs fans are female, 26.7% are male, with an average age of 47.4 years.

Which brands do Ballard Designs fans like most?

Ballard Designs fans show strongest brand affinity for Carey Mulligan (102.92×), PSV Eindhoven (59.41×), and The UPS Store (5.58×) over the country average.

Where do Ballard Designs fans live in United States?

Ballard Designs fans in United States are most concentrated in Florida (reach 204,774), Texas (reach 202,927), and Georgia (reach 149,701). These three regions account for the largest share of the active audience.

What other brands do Ballard Designs fans also like?

Beyond Ballard Designs itself, the audience over-indexes on PSV Eindhoven (59.41×), The UPS Store (5.58×), Houzz (10.49×), and Toshiba (29.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ballard Designs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.