Rascasse Audience Intelligence

Ballard Designs Target Market in United States

A data profile of the people who buy, follow and care about Ballard Designs in United States — modelled from more than twelve digital signal sources. Ballard Designs has an estimated audience of 2,193,718 people in United States.

#3among Retail in United States#1344among Brand in United States#241in Shopping

The average Ballard Designs fan in United States is 47.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Georgia.

Top brand affinities include Carey Mulligan, QVC, Houzz, with strongest over-indexing on Carey Mulligan (59.57× the country average).

Demographically, the Ballard Designs audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ballard Designs fan in United States is more female, around 47.4 years old, with strong Family Orientation tendencies and a notable affinity for Carey Mulligan.

Category: Shopping · Type: Brand · Subtype: Retail

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ballard Designs profile in United States.

Audience size
2.2M
in United States
Gender
73.3%♀
26.7% male
Age
47.4
average years
Country rank
#13232
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ballard Designs

73.3% are female, 26.7% are male, average age 47.4.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Ballard Designs audience in United States
MetricValue
Female73.3%
Male26.7%
Average age47.4
Estimated audience size2,193,718
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Ballard Designs audience in United States
Age bracketShare%
16-195%
20-2912%
30-3918%
40-4925%
50+40%
Fig. 04

Worldwide distribution

95.0%

of the worldwide Ballard Designs audience comes from United States.

Worldwide audience distribution share by country for Ballard Designs
CountryShare
United States95.0%
Australia2.2%
United Kingdom0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ballard Designs audience in United States is strongest.

Fig. 05

Top regions by affinity

Ballard Designs customers by region in United States
#RegionReachAffinity×
01South Carolina~100K3.23×
02Alabama~70K2.23×
03North Carolina~100K2.21×
04Georgia~100K2.18×
05Tennessee~80K1.86×
06Massachusetts~70K1.67×
07Connecticut~40K1.65×
08Louisiana~50K1.62×
09Virginia~80K1.57×
10Mississippi~30K1.56×
11Kentucky~40K1.51×
12Delaware~9K1.49×
13Florida~200K1.36×
14Rhode Island~9K1.27×
15Maryland~40K1.17×
16Pennsylvania~80K1.15×
17New Hampshire~10K1.13×
18Maine~9K1.10×
19Texas~200K1.09×
20New Jersey~60K1.08×
21Arkansas~20K1.04×
22Ohio~60K0.96×
23Washington, District of Columbia~6K0.93×
24Vermont~3K0.91×
25Illinois~60K0.87×
26Missouri~30K0.84×
27Oklahoma~20K0.83×
28New York~100K0.79×
29Indiana~30K0.77×
30Michigan~40K0.73×
31West Virginia~7K0.72×
32Colorado~20K0.71×
33Kansas~10K0.70×
34Idaho~8K0.69×
35Wisconsin~20K0.61×
36Utah~10K0.60×
37Minnesota~20K0.59×
38Montana~4K0.58×
39Washington~20K0.56×
40Iowa~10K0.56×
41Nebraska~6K0.52×
42South Dakota~3K0.51×
43Alaska~2K0.51×
44Oregon~10K0.50×
45North Dakota~2K0.50×
46California~100K0.49×
47Arizona~20K0.49×
48New Mexico~4K0.39×
49Hawaii~3K0.36×
50Nevada~7K0.35×
Fig. 06

Affinity by region

Affinity by region — Ballard Designs, United States
0.35×1.00×3.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ballard Designs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ballard Designs audience
#·InterestCategoryAffinity×
01Carey MulliganMovies & TV59.57×
02LibreOfficeTechnology & Electronics54.94×
03ToshibaTechnology & Electronics23.66×
04Paul StanleyMusic & Radio18.62×
05Key FoodShopping18.20×
06HouzzHome & Garden17.69×
07AdeleMusic & Radio15.77×
08QVCMovies & TV15.63×
09Titanic (1997 film)Movies & TV11.26×
10High-net-worth individualBusiness & Career9.64×
11The UPS StoreShopping6.63×
12IKEAHome & Garden5.21×
13Discount storesShopping4.69×
14Diane KeatonMovies & TV4.55×
15PinterestInternet & Social Media4.02×
16Shopping mallsShopping3.98×
17Mortgage loansBusiness & Career3.69×
18FurnitureHome & Garden3.57×
19AirbnbTravel & Leisure3.29×
20Trader Joe'sShopping2.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ballard Designs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ballard Designs audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.11×
IndulgenceJOY2.91×
DIY MentalityTHRILL2.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ballard Designs audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
ExtroversionTHRILL0.91×
Early Adopter MentalityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ballard Designs's target market in United States?

Ballard Designs's target market in United States covers an estimated 2,193,718 people, concentrated in Texas and Florida.

02

What is the gender split and age of Ballard Designs customers?

73.3% of the Ballard Designs audience are female, 26.7% are male, with an average age of 47.4 years.

03

Which brands do Ballard Designs fans like most?

Ballard Designs fans show strongest brand affinity for Carey Mulligan (59.57×), QVC (15.63×), and Houzz (17.69×) over the country average.

04

Where do Ballard Designs fans live in United States?

Ballard Designs fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~200K), and Georgia (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ballard Designs fans also like?

Beyond Ballard Designs itself, the audience over-indexes on QVC (15.63×), Houzz (17.69×), The UPS Store (6.63×), and LibreOffice (54.94×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Ballard Designs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ballard Designs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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