Toshiba Audience in United States

Toshiba logo

Toshiba has an estimated audience of 1,228,120 people in United States. 36.1% are female, 63.9% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Menards, The UPS Store, Plan B (musician), Holiday cottage, Hardware store.

The average Toshiba fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Menards, The UPS Store, Plan B (musician), with strongest over-indexing on Menards (30× the country average). Demographically, the Toshiba audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

Demographics of Toshiba fans

Demographic split for Toshiba audience in United States
MetricValue
Female36.1%
Male63.9%
Average age37.8
Estimated audience size1,228,120

Audience persona

The typical Toshiba fan in United States is more male, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Menards.

Top regions in United States

Top regions ranked by reach for Toshiba in United States
RegionReachAffinity
California182,4821.35×
Texas166,0431.57×
Florida91,7141.1×
New York86,3031.26×
North Carolina57,6141.56×
Illinois42,2861.03×
Georgia39,6081.05×
Pennsylvania38,5090.93×
Ohio34,6920.92×
Michigan34,6671.08×
Virginia33,5511.12×
New Jersey31,2731×
Massachusetts28,6441.18×
Arizona26,4461.05×
Tennessee25,7311.04×
Washington25,6781.04×
Indiana23,2531.04×
Maryland21,2981.01×
Missouri19,9331.01×
Wisconsin19,5271.06×
South Carolina19,2241.04×
Colorado19,0290.98×
Kentucky17,9231.16×
Alabama17,6201.03×
Louisiana17,2271.09×
Minnesota16,6000.94×
Oregon14,9771.06×
Oklahoma13,9131.02×
Mississippi12,7921.26×
Nevada12,1181.02×
Connecticut11,2090.91×
Arkansas10,5351.04×
Kansas9,7901.01×
Utah8,7450.8×
Iowa8,7190.86×
Hawaii6,5281.24×
New Mexico5,3520.87×
Idaho5,3030.86×
Nebraska4,8200.78×
West Virginia4,7410.83×
New Hampshire4,2240.87×
Washington, District of Columbia4,0651.1×
Maine3,4320.78×
Rhode Island3,4040.87×
South Dakota2,9781.05×
Delaware2,5260.75×
Montana2,2460.66×
Alaska1,8080.69×
North Dakota1,8040.72×
Vermont1,3570.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toshiba audience
BrandAffinityCategory
Menards30×Home & Garden
The UPS Store13.51×Shopping
Plan B (musician)34.75×Music & Radio
Holiday cottage18.1×Travel & Leisure
Hardware store10.45×Home & Garden
BevMo!29.66×Shopping
Southern hospitality33.46×Travel & Leisure
HGTV Dream Home21.72×Movies & TV
U-Haul11.5×Business & Career
Immunology28.27×Business & Career
Pendulum41.43×Music & Radio
Laurence Fishburne28.89×Movies & TV
Priceline.com23.49×Shopping
Vegetable Gardening18.37×Food & Beverages
Tommy Bahama26.49×Fashion & Accessoires
SkinCeuticals23.91×Beauty & Wellness
Rite Aid18.76×Shopping
Big 5 Sporting Goods22.73×Sports
Lands' End14.06×Fashion & Accessoires
HoneyBaked Ham21.06×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toshiba audience
TraitClusterScore
IndulgenceJOY2.2
LGBTQ+ IdentityOPEN2.15
Luxury OrientationPREMIUM1.7
Design AffinityPREMIUM1.63
Convenience OrientationPREMIUM1.61
Family OrientationCONSERVATISM1.59

Worldwide distribution

Worldwide audience distribution share by country for Toshiba
CountryShare
United States12.8%
Japan6.1%
Taiwan5.8%

See Toshiba audiences in other countries

More Computer / hardware audiences in United States

Frequently asked questions

How many fans does Toshiba have in United States?

Toshiba has an estimated audience of 1,228,120 people in United States, concentrated in California and Texas.

What is the gender split and age of Toshiba fans?

36.1% of Toshiba fans are female, 63.9% are male, with an average age of 37.8 years.

Which brands do Toshiba fans like most?

Toshiba fans show strongest brand affinity for Menards (30×), The UPS Store (13.51×), and Plan B (musician) (34.75×) over the country average.

Where do Toshiba fans live in United States?

Toshiba fans in United States are most concentrated in California (reach 182,482), Texas (reach 166,043), and Florida (reach 91,714). These three regions account for the largest share of the active audience.

What other brands do Toshiba fans also like?

Beyond Toshiba itself, the audience over-indexes on The UPS Store (13.51×), Plan B (musician) (34.75×), Holiday cottage (18.1×), and Hardware store (10.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toshiba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.