Rascasse Audience Intelligence

Toshiba Target Market in United States

A data profile of the people who buy, follow and care about Toshiba in United States — modelled from more than twelve digital signal sources. Toshiba has an estimated audience of 1,229,610 people in United States.

#17among Computer / hardware in United States#2098among Brand in United States#678in Technology & Electronics

The average Toshiba fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Menards, The UPS Store, Holiday cottage, with strongest over-indexing on Menards (30× the country average).

Demographically, the Toshiba audience skews more male with an average age of 37.8, and over-indexes on personality traits such as DIY Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toshiba fan in United States is more male, around 37.8 years old, with strong DIY Mentality tendencies and a notable affinity for Menards.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toshiba profile in United States.

Audience size
1.2M
in United States
Gender
36.1%♀
63.9% male
Age
37.8
average years
Country rank
#20504
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Toshiba

36.1% are female, 63.9% are male, average age 37.8.

Fig. 02

Gender split

36.1%
Female
63.9%
Male
Demographic split for Toshiba audience in United States
MetricValue
Female36.1%
Male63.9%
Average age37.8
Estimated audience size1,229,610
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Toshiba audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3918%
40-4916%
50+21%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Toshiba audience comes from United States.

Worldwide audience distribution share by country for Toshiba
CountryShare
United States12.9%
Japan6.2%
Taiwan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toshiba audience in United States is strongest.

Fig. 05

Top regions by affinity

Toshiba customers by region in United States
#RegionReachAffinity×
01North Carolina~60K1.49×
02Texas~200K1.47×
03Mississippi~10K1.44×
04California~200K1.28×
05Hawaii~6K1.20×
06New York~80K1.19×
07Massachusetts~30K1.13×
08Kentucky~20K1.12×
09Louisiana~20K1.11×
10Tennessee~30K1.09×
11Virginia~30K1.08×
12Wisconsin~20K1.07×
13Florida~90K1.05×
14Arkansas~10K1.05×
15Michigan~30K1.04×
16Arizona~30K1.04×
17Washington~30K1.04×
18South Dakota~3K1.04×
19Kansas~10K1.03×
20Indiana~20K1.02×
21South Carolina~20K1.02×
22Georgia~40K1.01×
23Alabama~20K1.01×
24Oregon~10K1.01×
25Oklahoma~10K1.01×
26Nevada~10K1.01×
27Illinois~40K1.00×
28New Jersey~30K1.00×
29Washington, District of Columbia~4K1.00×
30Maryland~20K0.99×
31Missouri~20K0.97×
32Rhode Island~4K0.96×
33Colorado~20K0.94×
34West Virginia~5K0.94×
35Pennsylvania~40K0.93×
36Ohio~40K0.93×
37Connecticut~10K0.93×
38New Hampshire~4K0.93×
39Minnesota~20K0.91×
40Iowa~9K0.90×
41New Mexico~6K0.90×
42Idaho~6K0.90×
43Alaska~2K0.89×
44North Dakota~2K0.89×
45Delaware~3K0.87×
46Nebraska~5K0.86×
47Maine~4K0.85×
48Vermont~2K0.85×
49Montana~3K0.83×
50Utah~9K0.80×
Fig. 06

Affinity by region

Affinity by region — Toshiba, United States
0.80×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toshiba audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toshiba audience
#·InterestCategoryAffinity×
01PendulumMusic & Radio41.43×
02Plan B (musician)Music & Radio34.75×
03Southern hospitalityTravel & Leisure33.46×
04Julia ChildFood & Beverages32.56×
05MenardsHome & Garden30.00×
06BevMo!Shopping29.66×
07Laurence FishburneMovies & TV28.89×
08ImmunologyBusiness & Career28.27×
09Tommy BahamaFashion & Accessoires26.49×
10SkinCeuticalsBeauty & Wellness23.91×
11Priceline.comShopping23.49×
12Big 5 Sporting GoodsSports22.73×
13HGTV Dream HomeMovies & TV21.72×
14Vegetable GardeningFood & Beverages18.37×
15Holiday cottageTravel & Leisure18.10×
16Dillard'sFashion & Accessoires14.25×
17The UPS StoreShopping13.51×
18U-HaulBusiness & Career11.50×
19Hardware storeHome & Garden10.45×
20Popeyes Louisiana KitchenFood & Beverages7.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toshiba audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toshiba audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL4.50×
IndulgenceJOY1.71×
Quality AwarenessPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toshiba audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.86×
TraditionCONSERVATISM0.91×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Toshiba's target market in United States?

Toshiba's target market in United States covers an estimated 1,229,610 people, concentrated in California and Texas.

02

What is the gender split and age of Toshiba customers?

36.1% of the Toshiba audience are female, 63.9% are male, with an average age of 37.8 years.

03

Which brands do Toshiba fans like most?

Toshiba fans show strongest brand affinity for Menards (30×), The UPS Store (13.51×), and Holiday cottage (18.1×) over the country average.

04

Where do Toshiba fans live in United States?

Toshiba fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Toshiba fans also like?

Beyond Toshiba itself, the audience over-indexes on The UPS Store (13.51×), Holiday cottage (18.1×), Plan B (musician) (34.75×), and Dillard's (14.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See Toshiba audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toshiba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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