Toshiba Audience in Germany
Toshiba has an estimated audience of 297,560 people in Germany. 27.6% are female, 72.4% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Star Citizen, Japanese television drama, Natural World, Inkjet printing, YouTube Music.
The average Toshiba fan in Germany is 35.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Star Citizen, Japanese television drama, Natural World, with strongest over-indexing on Star Citizen (56.35× the country average). Demographically, the Toshiba audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware
Demographics of Toshiba fans
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 35.5 |
| Estimated audience size | 297,560 |
Audience persona
The typical Toshiba fan in Germany is more male, around 35.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Star Citizen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,822 | 1.18× |
| Bayern | 49,586 | 1.04× |
| Baden-Württemberg | 38,990 | 0.96× |
| Hessen | 30,485 | 1.34× |
| Niedersachsen | 27,946 | 0.97× |
| Sachsen | 15,201 | 1.04× |
| Rheinland-Pfalz | 15,029 | 1.01× |
| Berlin | 14,345 | 1.08× |
| Schleswig-Holstein | 9,396 | 0.88× |
| Brandenburg | 8,539 | 0.93× |
| Sachsen-Anhalt | 7,689 | 1× |
| Thüringen | 7,439 | 0.98× |
| Hamburg | 6,183 | 0.92× |
| Mecklenburg-Vorpommern | 5,101 | 0.9× |
| Saarland | 3,231 | 0.88× |
| Bremen | 2,289 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Star Citizen | 56.35× | News |
| Japanese television drama | 60× | Movies & TV |
| Natural World | 6.53× | Fashion & Accessoires |
| Inkjet printing | 39.64× | Technology & Electronics |
| YouTube Music | 9.1× | Internet & Social Media |
| Hearthstone | 41.17× | Games |
| Electronics | 5.17× | Technology & Electronics |
| HP Envy | 64.04× | Technology & Electronics |
| Infineon Technologies | 25× | Technology & Electronics |
| Hearthstone: Heroes of Warcraft | 53.66× | Games |
| Multiplayer online battle arena | 15.6× | Games |
| Yakuza (video game) | 62.26× | Games |
| Dragon Age | 32.85× | Games |
| Crucial Memory | 54.78× | Technology & Electronics |
| HP EliteBook | 30.5× | Technology & Electronics |
| Gaming computer | 6.02× | Technology & Electronics |
| HP Deskjet | 48.46× | Technology & Electronics |
| Sport+ (France) | 6.62× | Sports |
| For Honor | 60.8× | Games |
| Immersion (virtual reality) | 23.16× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.6 |
| Patriotism | CONSERVATISM | 1.6 |
| Career Orientation | POWER | 1.44 |
| Design Affinity | PREMIUM | 1.44 |
| Convenience Orientation | PREMIUM | 1.42 |
| DIY Mentality | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.8% |
| Japan | 6.1% |
| Taiwan | 5.8% |
See Toshiba audiences in other countries
More Computer / hardware audiences in Germany
Frequently asked questions
How many fans does Toshiba have in Germany?
Toshiba has an estimated audience of 297,560 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toshiba fans?
27.6% of Toshiba fans are female, 72.4% are male, with an average age of 35.5 years.
Which brands do Toshiba fans like most?
Toshiba fans show strongest brand affinity for Star Citizen (56.35×), Japanese television drama (60×), and Natural World (6.53×) over the country average.
Where do Toshiba fans live in Germany?
Toshiba fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,822), Bayern (reach 49,586), and Baden-Württemberg (reach 38,990). These three regions account for the largest share of the active audience.
What other brands do Toshiba fans also like?
Beyond Toshiba itself, the audience over-indexes on Japanese television drama (60×), Natural World (6.53×), Inkjet printing (39.64×), and YouTube Music (9.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toshiba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.