Rascasse Audience Intelligence

Toshiba Target Market in Germany

A data profile of the people who buy, follow and care about Toshiba in Germany — modelled from more than twelve digital signal sources. Toshiba has an estimated audience of 296,255 people in Germany.

#21among Computer / hardware in Germany#2232among Brand in Germany#682in Technology & Electronics

The average Toshiba fan in Germany is 35.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Star Citizen, Japanese television drama, Inkjet printing, with strongest over-indexing on Star Citizen (56.35× the country average).

Demographically, the Toshiba audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Toshiba fan in Germany is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Star Citizen.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toshiba profile in Germany.

Audience size
296K
in Germany
Gender
27.6%♀
72.4% male
Age
35.5
average years
Country rank
#17498
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Toshiba

27.6% are female, 72.4% are male, average age 35.5.

Fig. 02

Gender split

27.6%
Female
72.4%
Male
Demographic split for Toshiba audience in Germany
MetricValue
Female27.6%
Male72.4%
Average age35.5
Estimated audience size296,255
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Toshiba audience in Germany
Age bracketShare%
16-1931%
20-2920%
30-3918%
40-4916%
50+15%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Toshiba audience comes from Germany.

Worldwide audience distribution share by country for Toshiba
CountryShare
United States12.9%
Japan6.2%
Taiwan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toshiba audience in Germany is strongest.

Fig. 05

Top regions by affinity

Toshiba customers by region in Germany
#RegionReachAffinity×
01Hessen~30K1.27×
02Nordrhein-Westfalen~70K1.15×
03Sachsen-Anhalt~8K1.06×
04Sachsen~20K1.05×
05Bayern~50K1.02×
06Berlin~10K1.02×
07Rheinland-Pfalz~10K0.99×
08Thüringen~8K0.99×
09Niedersachsen~30K0.97×
10Baden-Württemberg~40K0.96×
11Bremen~2K0.96×
12Saarland~3K0.95×
13Brandenburg~9K0.94×
14Mecklenburg-Vorpommern~5K0.92×
15Schleswig-Holstein~10K0.91×
16Hamburg~6K0.91×
Fig. 06

Affinity by region

Affinity by region — Toshiba, Germany
0.91×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toshiba audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toshiba audience
#·InterestCategoryAffinity×
01HP EnvyTechnology & Electronics64.04×
02Yakuza (video game)Games62.26×
03For HonorGames60.80×
04Japanese television dramaMovies & TV60.00×
05Star CitizenNews56.35×
06Crucial MemoryTechnology & Electronics54.78×
07Hearthstone: Heroes of WarcraftGames53.66×
08HP DeskjetTechnology & Electronics48.46×
09HearthstoneGames41.17×
10Inkjet printingTechnology & Electronics39.64×
11Dragon AgeGames32.85×
12HP EliteBookTechnology & Electronics30.50×
13Infineon TechnologiesTechnology & Electronics25.00×
14Immersion (virtual reality)Technology & Electronics23.16×
15Multiplayer online battle arenaGames15.60×
16YouTube MusicInternet & Social Media9.10×
17Instant GamingGames6.63×
18Gaming computerTechnology & Electronics6.02×
19ElectronicsTechnology & Electronics5.17×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toshiba audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toshiba audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.15×
Convenience OrientationPREMIUM2.63×
Need for SecurityCONSERVATISM2.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toshiba audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
SustainabilityBALANCE0.68×
CreativityOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Toshiba's target market in Germany?

Toshiba's target market in Germany covers an estimated 296,255 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Toshiba customers?

27.6% of the Toshiba audience are female, 72.4% are male, with an average age of 35.5 years.

03

Which brands do Toshiba fans like most?

Toshiba fans show strongest brand affinity for Star Citizen (56.35×), Japanese television drama (60×), and Inkjet printing (39.64×) over the country average.

04

Where do Toshiba fans live in Germany?

Toshiba fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Toshiba fans also like?

Beyond Toshiba itself, the audience over-indexes on Japanese television drama (60×), Inkjet printing (39.64×), YouTube Music (9.1×), and Hearthstone (41.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in Germany

See Toshiba audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Toshiba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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