Rascasse Audience Intelligence

Inkjet printing Audience in Germany

A data profile of the people who buy, follow and care about Inkjet printing in Germany — modelled from more than twelve digital signal sources. Inkjet printing has an estimated audience of 368,204 people in Germany.

#5534among Topic in Germany#611in Technology & Electronics

The average Inkjet printing fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ink cartridge, Multi-function printer, Print on demand, with strongest over-indexing on Ink cartridge (111.31× the country average).

Demographically, the Inkjet printing audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Inkjet printing fan in Germany is balanced, around 40.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ink cartridge.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Inkjet printing profile in Germany.

Audience size
368K
in Germany
Gender
48.0%♀
52.0% male
Age
40.2
average years
Country rank
#14977
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Inkjet printing fans

48.0% are female, 52.0% are male, average age 40.2.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Inkjet printing audience in Germany
MetricValue
Female48.0%
Male52.0%
Average age40.2
Estimated audience size368,204
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Inkjet printing audience in Germany
Age bracketShare%
16-199%
20-2926%
30-3926%
40-4922%
50+17%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Inkjet printing audience comes from Germany.

Worldwide audience distribution share by country for Inkjet printing
CountryShare
United States16.8%
Japan6.4%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Inkjet printing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Inkjet printing fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.25×
02Thüringen~10K1.22×
03Sachsen-Anhalt~10K1.16×
04Brandenburg~10K1.13×
05Niedersachsen~40K1.05×
06Nordrhein-Westfalen~80K1.02×
07Rheinland-Pfalz~20K1.02×
08Mecklenburg-Vorpommern~7K0.99×
09Baden-Württemberg~50K0.98×
10Bayern~60K0.97×
11Saarland~4K0.97×
12Schleswig-Holstein~10K0.96×
13Berlin~10K0.89×
14Bremen~3K0.88×
15Hessen~20K0.86×
16Hamburg~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Inkjet printing, Germany
0.77×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Inkjet printing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Inkjet printing audience
#·InterestCategoryAffinity×
01Ink cartridgeTechnology & Electronics111.31×
02Multi-function printerTechnology & Electronics101.10×
03Laser printingTechnology & Electronics40.02×
04ToshibaTechnology & Electronics39.64×
05Miranda LambertMusic & Radio36.44×
06Print on demandHome & Garden32.05×
07HP LaserJetTechnology & Electronics29.60×
08Charlotte GainsbourgMovies & TV20.00×
09Faith HillMusic & Radio20.00×
10ThingiverseArts & Culture7.10×
11Office suppliesBusiness & Career6.85×
12Solar cellHome & Garden5.25×
13Instant GamingGames5.08×
14EssoCars & Mobility3.71×
15Shih TzuPets & Animals2.98×
16Yorkshire TerrierPets & Animals2.85×
17BeaglePets & Animals2.81×
18French BulldogPets & Animals2.63×
19Labrador RetrieverPets & Animals2.58×
20Google MapsInternet & Social Media2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Inkjet printing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Inkjet printing audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.22×
Need for SecurityCONSERVATISM1.62×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Inkjet printing audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.77×
Healthy LifestyleBALANCE0.81×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Inkjet printing have in Germany?

Inkjet printing has an estimated audience of 368,204 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Inkjet printing fans?

48.0% of Inkjet printing fans are female, 52.0% are male, with an average age of 40.2 years.

03

Which brands do Inkjet printing fans like most?

Inkjet printing fans show strongest brand affinity for Ink cartridge (111.31×), Multi-function printer (101.1×), and Print on demand (32.05×) over the country average.

04

Where do Inkjet printing fans live in Germany?

Inkjet printing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Inkjet printing fans also like?

Beyond Inkjet printing itself, the audience over-indexes on Multi-function printer (101.1×), Print on demand (32.05×), Laser printing (40.02×), and Toshiba (39.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Inkjet printing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Inkjet printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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