Inkjet printing Audience in Germany
Inkjet printing has an estimated audience of 368,204 people in Germany. 48.0% are female, 52.0% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scholastic Book Fairs, Rossmann, Fathead (brand), Progressive rock, Atkins diet.
The average Inkjet printing fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scholastic Book Fairs, Rossmann, Fathead (brand), with strongest over-indexing on Scholastic Book Fairs (107.01× the country average). Demographically, the Inkjet printing audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Inkjet printing fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 40.2 |
| Estimated audience size | 368,204 |
Audience persona
The typical Inkjet printing fan in Germany is balanced, around 40.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Scholastic Book Fairs.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,657 | 1.08× |
| Bayern | 59,387 | 1× |
| Baden-Württemberg | 51,203 | 1.02× |
| Niedersachsen | 38,718 | 1.08× |
| Hessen | 25,242 | 0.9× |
| Sachsen | 22,141 | 1.23× |
| Rheinland-Pfalz | 19,059 | 1.03× |
| Berlin | 14,996 | 0.91× |
| Brandenburg | 12,912 | 1.13× |
| Schleswig-Holstein | 12,604 | 0.95× |
| Thüringen | 11,193 | 1.19× |
| Sachsen-Anhalt | 10,923 | 1.14× |
| Mecklenburg-Vorpommern | 6,428 | 0.91× |
| Hamburg | 6,402 | 0.77× |
| Saarland | 3,922 | 0.87× |
| Bremen | 2,445 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scholastic Book Fairs | 107.01× | Literature |
| Rossmann | 1.77× | Shopping |
| Fathead (brand) | 88.18× | Arts & Culture |
| Progressive rock | 2.99× | Music & Radio |
| Atkins diet | 9.86× | Health |
| Clogging | 19.17× | Music & Radio |
| KLOS | 20× | Music & Radio |
| Artistic inspiration | 1.74× | Arts & Culture |
| Information sensitivity | 7.15× | Technology & Electronics |
| Corfu (regional unit) | 3.78× | Travel & Leisure |
| Vocal harmony | 7.81× | Music & Radio |
| Israel | 2.03× | Travel & Leisure |
| Christmas Gift | 1.66× | Kids & Family |
| Erasmus+ | 5.82× | Business & Career |
| Racing | 1.53× | Cars & Mobility |
| Jeremy Wade | 8.61× | Literature |
| Avneet Kaur | 20× | Movies & TV |
| Škoda Kodiaq | 1.51× | Cars & Mobility |
| Stucco | 1.83× | Home & Garden |
| Natural rubber | 1.51× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.91 |
| Convenience Orientation | PREMIUM | 1.58 |
| Family Orientation | CONSERVATISM | 1.57 |
| DIY Mentality | THRILL | 1.51 |
| Need for Security | CONSERVATISM | 1.46 |
| Pet Ownership | JOY | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.4% |
| Italy | 6.2% |
See Inkjet printing audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Inkjet printing have in Germany?
Inkjet printing has an estimated audience of 368,204 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Inkjet printing fans?
48.0% of Inkjet printing fans are female, 52.0% are male, with an average age of 40.2 years.
Which brands do Inkjet printing fans like most?
Inkjet printing fans show strongest brand affinity for Scholastic Book Fairs (107.01×), Rossmann (1.77×), and Fathead (brand) (88.18×) over the country average.
Where do Inkjet printing fans live in Germany?
Inkjet printing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,657), Bayern (reach 59,387), and Baden-Württemberg (reach 51,203). These three regions account for the largest share of the active audience.
What other brands do Inkjet printing fans also like?
Beyond Inkjet printing itself, the audience over-indexes on Rossmann (1.77×), Fathead (brand) (88.18×), Progressive rock (2.99×), and Atkins diet (9.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Inkjet printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.