Rascasse Audience Intelligence

Laser printing Audience in Germany

A data profile of the people who buy, follow and care about Laser printing in Germany — modelled from more than twelve digital signal sources. Laser printing has an estimated audience of 417,188 people in Germany.

#5148among Topic in Germany#568in Technology & Electronics

The average Laser printing fan in Germany is 43.3 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Inkjet printing, Printer (computing), Digital data, with strongest over-indexing on Inkjet printing (40.02× the country average).

Demographically, the Laser printing audience skews more male with an average age of 43.3, and over-indexes on personality traits such as DIY Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Laser printing fan in Germany is more male, around 43.3 years old, with strong DIY Mentality tendencies and a notable affinity for Inkjet printing.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laser printing profile in Germany.

Audience size
417K
in Germany
Gender
41.0%♀
59.0% male
Age
43.3
average years
Country rank
#13522
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laser printing fans

41.0% are female, 59.0% are male, average age 43.3.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Laser printing audience in Germany
MetricValue
Female41.0%
Male59.0%
Average age43.3
Estimated audience size417,188
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Laser printing audience in Germany
Age bracketShare%
16-1912%
20-2913%
30-3921%
40-4926%
50+27%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Laser printing audience comes from Germany.

Worldwide audience distribution share by country for Laser printing
CountryShare
United States24.2%
Italy6.3%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laser printing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Laser printing fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.38×
02Saarland~7K1.27×
03Berlin~20K1.20×
04Mecklenburg-Vorpommern~9K1.08×
05Baden-Württemberg~60K1.07×
06Thüringen~10K1.05×
07Sachsen-Anhalt~10K1.01×
08Brandenburg~10K0.97×
09Hamburg~9K0.93×
10Schleswig-Holstein~10K0.92×
11Rheinland-Pfalz~20K0.89×
12Sachsen~20K0.88×
13Hessen~30K0.85×
14Niedersachsen~30K0.80×
15Bayern~50K0.77×
16Nordrhein-Westfalen~60K0.66×
Fig. 06

Affinity by region

Affinity by region — Laser printing, Germany
0.66×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laser printing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laser printing audience
#·InterestCategoryAffinity×
01Inkjet printingTechnology & Electronics40.02×
02E.LeclercShopping31.08×
03Multi-function printerTechnology & Electronics22.78×
04Offset printingBusiness & Career20.31×
05Printer (computing)Technology & Electronics16.81×
06Digital dataBusiness & Career15.16×
07Digital printingArts & Culture14.59×
08Möbel KraftHome & Garden11.58×
09Print on demandHome & Garden9.91×
10MerchandisingBusiness & Career7.42×
11Sonnenklar.TVTravel & Leisure7.00×
12PrintingTechnology & Electronics3.08×
13Do it yourself (DIY)Home & Garden2.37×
14EBayShopping2.22×
15Discount storesShopping1.92×
16Borussia DortmundSports1.82×
17FIFA World CupSports1.64×
18Online shoppingShopping1.62×
19DesignHome & Garden1.61×
20ShoppingShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laser printing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laser printing audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.92×
Family OrientationCONSERVATISM1.89×
CreativityOPEN1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laser printing audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.96×
SpiritualityBALANCE0.99×
Design AffinityPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laser printing have in Germany?

Laser printing has an estimated audience of 417,188 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Laser printing fans?

41.0% of Laser printing fans are female, 59.0% are male, with an average age of 43.3 years.

03

Which brands do Laser printing fans like most?

Laser printing fans show strongest brand affinity for Inkjet printing (40.02×), Printer (computing) (16.81×), and Digital data (15.16×) over the country average.

04

Where do Laser printing fans live in Germany?

Laser printing fans in Germany are most concentrated in Baden-Württemberg (reach ~60K), Nordrhein-Westfalen (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Laser printing fans also like?

Beyond Laser printing itself, the audience over-indexes on Printer (computing) (16.81×), Digital data (15.16×), Offset printing (20.31×), and Digital printing (14.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Laser printing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Laser printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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