Rascasse Audience Intelligence

Offset printing Audience in Germany

A data profile of the people who buy, follow and care about Offset printing in Germany — modelled from more than twelve digital signal sources. Offset printing has an estimated audience of 600,704 people in Germany.

The average Offset printing fan in Germany is 43.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Rosamund Pike, Thingiverse, Laser printing, with strongest over-indexing on Rosamund Pike (20× the country average).

Demographically, the Offset printing audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Offset printing fan in Germany is balanced, around 43.5 years old, with strong Extroversion tendencies and a notable affinity for Rosamund Pike.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Offset printing profile in Germany.

Audience size
601K
in Germany
Gender
55.0%
45.0% male
Age
43.5
average years
Country rank
#10093
Topic in Germany
Fig. 01

Search interest · 12-month trend

+49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Offset printing fans

55.0% are female, 45.0% are male, average age 43.5.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Offset printing audience in Germany
MetricValue
Female55.0%
Male45.0%
Average age43.5
Estimated audience size600,704
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Offset printing audience in Germany
Age bracketShare%
16-197%
20-2917%
30-3924%
40-4926%
50+25%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Offset printing audience comes from Germany.

Worldwide audience distribution share by country for Offset printing
CountryShare
United States28.9%
Italy8.4%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Offset printing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Offset printing fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.38×
02Baden-Württemberg~100K1.18×
03Bremen~6K1.11×
04Bayern~100K1.10×
05Sachsen~30K1.09×
06Hamburg~10K1.06×
07Hessen~50K1.04×
08Thüringen~20K1.04×
09Nordrhein-Westfalen~100K1.00×
10Saarland~7K0.98×
11Rheinland-Pfalz~30K0.96×
12Niedersachsen~60K0.95×
13Mecklenburg-Vorpommern~10K0.95×
14Sachsen-Anhalt~10K0.94×
15Schleswig-Holstein~20K0.90×
16Brandenburg~20K0.90×
Fig. 06

Affinity by region

Affinity by region — Offset printing, Germany
0.90×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Offset printing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Offset printing audience
#·InterestCategoryAffinity×
01Laser printingTechnology & Electronics20.31×
02Rosamund PikeMovies & TV20.00×
03Bryan FerryMusic & Radio20.00×
04AutoCADTechnology & Electronics16.64×
05ThingiverseArts & Culture12.67×
06Conceptual artArts & Culture3.60×
07Ulla PopkenFashion & Accessoires2.74×
08Sewing machineHome & Garden2.71×
09EmailTechnology & Electronics2.61×
10Sarah ConnorMusic & Radio2.51×
11FamilyKids & Family2.50×
12Ernsting's familyShopping2.50×
13NatureHome & Garden2.38×
14FressnapfShopping2.27×
15VolunteeringPolitics & Society2.26×
16DeichmannShopping2.24×
17VacationsTravel & Leisure2.20×
18Gute Zeiten, schlechte ZeitenMovies & TV2.17×
19QVCMovies & TV2.08×
20GermanyTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Offset printing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Offset printing audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.39×
Family OrientationCONSERVATISM1.39×
Need for SecurityCONSERVATISM1.32×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Offset printing audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.83×
Early Adopter MentalityPOWER0.90×
Social Media UsageJOY0.93×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Offset printing have in Germany?

Offset printing has an estimated audience of 600,704 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Offset printing fans?

55.0% of Offset printing fans are female, 45.0% are male, with an average age of 43.5 years.

03

Which brands do Offset printing fans like most?

Offset printing fans show strongest brand affinity for Rosamund Pike (20×), Thingiverse (12.67×), and Laser printing (20.31×) over the country average.

04

Where do Offset printing fans live in Germany?

Offset printing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Offset printing fans also like?

Beyond Offset printing itself, the audience over-indexes on Thingiverse (12.67×), Laser printing (20.31×), Bryan Ferry (20×), and Family (2.5×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Offset printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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