Vacations Audience in Germany
Vacations has an estimated audience of 11,212,962 people in Germany. 56.6% are female, 43.4% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Shopping, Discount stores, Borussia Dortmund, Design, Hotels.
The average Vacations fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Shopping, Discount stores, Borussia Dortmund, with strongest over-indexing on Shopping (2.59× the country average). Demographically, the Vacations audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Band
Demographics of Vacations fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 40.2 |
| Estimated audience size | 11,212,962 |
Audience persona
The typical Vacations fan in Germany is more female, around 40.2 years old, with strong Travelling tendencies and a notable affinity for Shopping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,508,661 | 1.02× |
| Bayern | 2,063,610 | 1.14× |
| Baden-Württemberg | 1,661,685 | 1.09× |
| Hessen | 1,130,400 | 1.32× |
| Niedersachsen | 1,117,330 | 1.03× |
| Berlin | 567,083 | 1.13× |
| Rheinland-Pfalz | 554,762 | 0.99× |
| Sachsen | 533,576 | 0.97× |
| Schleswig-Holstein | 434,275 | 1.08× |
| Brandenburg | 326,870 | 0.94× |
| Hamburg | 283,100 | 1.12× |
| Thüringen | 259,087 | 0.91× |
| Sachsen-Anhalt | 235,113 | 0.81× |
| Mecklenburg-Vorpommern | 194,295 | 0.91× |
| Saarland | 99,028 | 0.72× |
| Bremen | 79,614 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping | 2.59× | Shopping |
| Discount stores | 3.06× | Shopping |
| Borussia Dortmund | 2.28× | Sports |
| Design | 2.65× | Home & Garden |
| Hotels | 3.42× | Travel & Leisure |
| Beauty | 2.66× | Beauty & Wellness |
| Business | 2.76× | Business & Career |
| Online shopping | 2.6× | Shopping |
| Nature | 3.35× | Home & Garden |
| Family | 3.01× | Kids & Family |
| FIFA World Cup | 3.04× | Sports |
| Cooking | 2.85× | Food & Beverages |
| Physical fitness | 2.75× | Sports |
| Fitness and wellness | 2.67× | Sports |
| YouTube | 2.6× | Movies & TV |
| 2.49× | Internet & Social Media | |
| Photography | 2.81× | Arts & Culture |
| Beaches | 3.97× | Travel & Leisure |
| Current events | 2.74× | Arts & Culture |
| Cosmetics | 2.74× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.38 |
| Luxury Orientation | PREMIUM | 1.28 |
| Indulgence | JOY | 1.26 |
| Sustainability | BALANCE | 1.23 |
| LGBTQ+ Identity | OPEN | 1.2 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Japan | 5.2% |
| Italy | 4.3% |
See Vacations audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Vacations have in Germany?
Vacations has an estimated audience of 11,212,962 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vacations fans?
56.6% of Vacations fans are female, 43.4% are male, with an average age of 40.2 years.
Which brands do Vacations fans like most?
Vacations fans show strongest brand affinity for Shopping (2.59×), Discount stores (3.06×), and Borussia Dortmund (2.28×) over the country average.
Where do Vacations fans live in Germany?
Vacations fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,508,661), Bayern (reach 2,063,610), and Baden-Württemberg (reach 1,661,685). These three regions account for the largest share of the active audience.
What other brands do Vacations fans also like?
Beyond Vacations itself, the audience over-indexes on Discount stores (3.06×), Borussia Dortmund (2.28×), Design (2.65×), and Hotels (3.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.