Vacations Audience in Mexico
Vacations has an estimated audience of 6,741,009 people in Mexico. 52.6% are female, 47.4% are male, average age 36.2. Top regions: State of Mexico, Distrito Federal, Jalisco.
The average Vacations fan in Mexico is 36.2 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Demographically, the Vacations audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Travelling, Design Affinity.
Category: Travel & Leisure · Type: Topic · Subtype: Band
Demographics of Vacations fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 36.2 |
| Estimated audience size | 6,741,009 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,090,088 | 1.18× |
| Distrito Federal | 903,632 | 1.02× |
| Jalisco | 616,766 | 1.24× |
| Nuevo Leon | 496,373 | 1.23× |
| Baja California | 405,588 | 1.45× |
| Veracruz (state) | 355,096 | 0.9× |
| Puebla | 352,093 | 0.98× |
| Guanajuato | 292,388 | 0.92× |
| Chihuahua | 290,211 | 1.24× |
| Coahuila de Zaragoza | 199,538 | 0.99× |
| Michoacan de Ocampo | 191,118 | 0.82× |
| Chiapas | 172,514 | 0.85× |
| Yucatan | 150,053 | 1.07× |
| Hidalgo | 141,107 | 0.86× |
| Guerrero | 134,157 | 0.78× |
| Morelos | 100,622 | 0.86× |
| Aguascalientes | 91,653 | 1.07× |
| Baja California Sur | 88,974 | 1.65× |
| Durango | 79,763 | 0.85× |
| Nayarit | 78,634 | 1.21× |
| Zacatecas | 55,307 | 0.65× |
| Tlaxcala | 47,625 | 0.62× |
| Campeche | 41,703 | 0.81× |
| Colima | 32,366 | 0.75× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.53 |
| Design Affinity | PREMIUM | 1.38 |
| Price Sensitivity | PREMIUM | 1.37 |
| Quality Awareness | PREMIUM | 1.34 |
| LGBTQ+ Identity | OPEN | 1.29 |
| Luxury Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Japan | 5.2% |
| Italy | 4.3% |
See Vacations audiences in other countries
More Band audiences in Mexico
- MAX (band) (6,699,378)
- H2O (American band) (3,988,657)
- Fun (2,961,884)
- Perfume (Japanese band) (2,179,433)
- Systema Solar (2,112,083)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.