Vacations Audience in Mexico

Vacations has an estimated audience of 6,741,009 people in Mexico. 52.6% are female, 47.4% are male, average age 36.2. Top regions: State of Mexico, Distrito Federal, Jalisco.

The average Vacations fan in Mexico is 36.2 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Category: Travel & Leisure · Type: Topic

Demographics of Vacations fans

Demographic split for Vacations audience in Mexico
MetricValue
Female52.6%
Male47.4%
Average age36.2
Estimated audience size6,741,009

Vacations fans by region: top regions in Mexico

Top regions ranked by reach for Vacations in Mexico
RegionReachAffinity
State of Mexico~1M1.16×
Distrito Federal~900K1.02×
Jalisco~600K1.2×
Nuevo Leon~500K1.19×
Baja California~400K1.34×
Veracruz (state)~400K0.93×
Puebla~400K0.99×
Guanajuato~300K0.94×
Chihuahua~300K1.17×
Michoacan de Ocampo~200K0.9×
Coahuila de Zaragoza~200K0.99×
Chiapas~200K0.93×
Guerrero~200K0.91×
Hidalgo~200K0.93×
Yucatan~100K1.04×
Morelos~100K0.94×
Aguascalientes~90K1.03×
Durango~90K0.95×
Zacatecas~80K0.9×
Nayarit~70K1.08×
Baja California Sur~70K1.31×
Tlaxcala~70K0.89×
Campeche~50K0.95×
Colima~40K0.94×

Worldwide distribution

Worldwide audience distribution share by country for Vacations
CountryShare
United States17.4%
Japan5.2%
Italy4.3%

See Vacations audiences in other countries

More Travel & Leisure audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.