Rascasse Audience Intelligence

Vacations Audience in Mexico

A data profile of the people who buy, follow and care about Vacations in Mexico — modelled from more than twelve digital signal sources. Vacations has an estimated audience of 6,741,009 people in Mexico.

#215among Topic in Mexico#35in Travel & Leisure

The average Vacations fan in Mexico is 36.2 years old, balanced, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vacations profile in Mexico.

Audience size
6.7M
in Mexico
Gender
52.6%♀
47.4% male
Age
36.2
average years
Country rank
#303
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vacations fans

52.6% are female, 47.4% are male, average age 36.2.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Vacations audience in Mexico
MetricValue
Female52.6%
Male47.4%
Average age36.2
Estimated audience size6,741,009
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Vacations audience in Mexico
Age bracketShare%
16-1924%
20-2923%
30-3921%
40-4920%
50+12%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Vacations audience comes from Mexico.

Worldwide audience distribution share by country for Vacations
CountryShare
United States17.4%
Japan5.2%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vacations audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Vacations fans by region: top regions in Mexico
#RegionReachAffinity×
01Baja California~400K1.34×
02Baja California Sur~70K1.31×
03Jalisco~600K1.20×
04Nuevo Leon~500K1.19×
05Chihuahua~300K1.17×
06State of Mexico~1M1.16×
07Nayarit~70K1.08×
08Yucatan~100K1.04×
09Aguascalientes~90K1.03×
10Distrito Federal~900K1.02×
11Puebla~400K0.99×
12Coahuila de Zaragoza~200K0.99×
13Durango~90K0.95×
14Campeche~50K0.95×
15Guanajuato~300K0.94×
16Morelos~100K0.94×
17Colima~40K0.94×
18Veracruz (state)~400K0.93×
19Chiapas~200K0.93×
20Hidalgo~200K0.93×
21Guerrero~200K0.91×
22Michoacan de Ocampo~200K0.90×
23Zacatecas~80K0.90×
24Tlaxcala~70K0.89×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Mexico

See Vacations audiences in other countries

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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