Vacations Audience in Brazil
Vacations has an estimated audience of 13,703,945 people in Brazil. 62.7% are female, 37.3% are male, average age 41.7. Top regions: São Paulo, Rio de Janeiro, Minas Gerais.
The average Vacations fan in Brazil is 41.7 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Demographically, the Vacations audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: Travel & Leisure · Type: Topic · Subtype: Band
Demographics of Vacations fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 41.7 |
| Estimated audience size | 13,703,945 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 4,695,182 | 1.32× |
| Rio de Janeiro | 1,495,142 | 1.16× |
| Minas Gerais | 1,436,690 | 1.01× |
| Rio Grande do Sul | 921,626 | 1.14× |
| Paraná | 900,950 | 1.08× |
| Bahia | 859,737 | 0.95× |
| Santa Catarina | 842,027 | 1.34× |
| Ceará | 684,807 | 1.14× |
| Pernambuco | 663,094 | 1.06× |
| Goiás | 499,298 | 0.95× |
| Pará | 401,902 | 0.9× |
| Maranhão | 300,822 | 0.88× |
| Espírito Santo | 284,713 | 1× |
| Paraíba | 284,445 | 1.03× |
| Federal District | 258,114 | 1.13× |
| Amazonas | 244,983 | 1.03× |
| Rio Grande do Norte | 236,780 | 1.04× |
| Mato Grosso | 202,894 | 0.79× |
| Alagoas | 189,987 | 0.95× |
| Mato Grosso do Sul | 183,718 | 0.92× |
| Piauí | 156,293 | 0.82× |
| Sergipe | 141,295 | 0.99× |
| Rondônia | 94,974 | 0.83× |
| Tocantins | 75,807 | 0.84× |
| Amapá | 44,824 | 0.92× |
| Roraima | 41,450 | 1.07× |
| Acre | 34,137 | 0.72× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.51 |
| Quality Awareness | PREMIUM | 1.46 |
| Luxury Orientation | PREMIUM | 1.43 |
| Travelling | THRILL | 1.4 |
| Mindfulness | BALANCE | 1.39 |
| Price Sensitivity | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Japan | 5.2% |
| Italy | 4.3% |
See Vacations audiences in other countries
More Band audiences in Brazil
- MAX (band) (18,168,079)
- Fridge (band) (12,891,060)
- Y&T (6,980,736)
- Black Box (band) (6,682,555)
- Fun (6,137,946)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.