Rascasse Audience Intelligence

Vacations Audience in Brazil

A data profile of the people who buy, follow and care about Vacations in Brazil — modelled from more than twelve digital signal sources. Vacations has an estimated audience of 13,703,945 people in Brazil.

#224among Topic in Brazil#22in Travel & Leisure

The average Vacations fan in Brazil is 41.7 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vacations profile in Brazil.

Audience size
13.7M
in Brazil
Gender
62.7%♀
37.3% male
Age
41.7
average years
Country rank
#329
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vacations fans

62.7% are female, 37.3% are male, average age 41.7.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Vacations audience in Brazil
MetricValue
Female62.7%
Male37.3%
Average age41.7
Estimated audience size13,703,945
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Vacations audience in Brazil
Age bracketShare%
16-1912%
20-2920%
30-3921%
40-4922%
50+24%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Vacations audience comes from Brazil.

Worldwide audience distribution share by country for Vacations
CountryShare
United States17.4%
Japan5.2%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vacations audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Vacations fans by region: top regions in Brazil
#RegionReachAffinity×
01São Paulo~4.5M1.31×
02Santa Catarina~800K1.30×
03Rio de Janeiro~1.5M1.15×
04Rio Grande do Sul~900K1.12×
05Ceará~700K1.12×
06Federal District~300K1.09×
07Paraná~900K1.07×
08Pernambuco~700K1.04×
09Paraíba~300K1.02×
10Amazonas~200K1.02×
11Rio Grande do Norte~200K1.02×
12Minas Gerais~1.5M1.01×
13Roraima~40K1.01×
14Espírito Santo~300K1.00×
15Sergipe~100K1.00×
16Alagoas~200K0.98×
17Amapá~50K0.98×
18Bahia~900K0.96×
19Goiás~500K0.96×
20Mato Grosso do Sul~200K0.96×
21Tocantins~90K0.95×
22Acre~50K0.95×
23Rondônia~100K0.94×
24Pará~400K0.93×
25Maranhão~300K0.92×
26Piauí~200K0.92×
27Mato Grosso~200K0.88×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Brazil

See Vacations audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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