Vacations Audience in United States

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Vacations has an estimated audience of 61,638,446 people in United States. 57.5% are female, 42.5% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Family, Nature, Hotels, Beaches, Cosmetics.

The average Vacations fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Family, Nature, Hotels, with strongest over-indexing on Family (1.56× the country average). Demographically, the Vacations audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Band

Demographics of Vacations fans

Demographic split for Vacations audience in United States
MetricValue
Female57.5%
Male42.5%
Average age43.2
Estimated audience size61,638,446

Audience persona

The typical Vacations fan in United States is more female, around 43.2 years old, with strong Travelling tendencies and a notable affinity for Family.

Top regions in United States

Top regions ranked by reach for Vacations in United States
RegionReachAffinity
California6,898,0381.02×
Texas5,706,4341.08×
Florida4,249,2221.02×
New York3,606,4071.05×
Illinois2,127,6111.04×
Ohio2,051,7741.08×
Pennsylvania2,009,7870.97×
Georgia1,978,5571.04×
North Carolina1,771,7750.96×
Michigan1,741,8911.08×
New Jersey1,524,4160.97×
Virginia1,433,2550.95×
Tennessee1,341,8071.09×
Indiana1,278,8251.14×
Arizona1,230,9500.98×
Massachusetts1,213,2681×
Missouri1,157,9971.17×
Washington1,156,5190.94×
Maryland1,047,3860.99×
Wisconsin958,6551.03×
South Carolina951,5741.03×
Colorado938,7840.97×
Louisiana898,1701.13×
Minnesota843,4230.95×
Kentucky824,3101.07×
Alabama790,9580.92×
Oklahoma768,3911.12×
Oregon707,8581×
Connecticut602,1440.97×
Nevada553,6770.93×
Iowa549,2081.08×
Utah548,7780.99×
Kansas543,3541.12×
Arkansas542,9221.07×
Mississippi528,1411.04×
Nebraska339,5011.1×
Idaho335,5231.09×
New Mexico321,0641.04×
West Virginia289,9781.01×
New Hampshire222,1080.91×
Hawaii209,4040.79×
Maine186,2770.84×
Rhode Island181,9840.93×
Montana168,2730.98×
Washington, District of Columbia148,1140.8×
South Dakota145,2931.02×
Delaware143,9880.85×
North Dakota132,2101.04×
Alaska100,8320.76×
Wyoming99,3721.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vacations audience
BrandAffinityCategory
Family1.56×Kids & Family
Nature1.68×Home & Garden
Hotels1.74×Travel & Leisure
Beaches2.03×Travel & Leisure
Cosmetics1.52×Beauty & Wellness
Holiday1.71×Travel & Leisure
Health care1.54×Business & Career
American Airlines1.72×Travel & Leisure
Women's clothing1.57×Fashion & Accessoires
Friendship1.55×Kids & Family
Target Corporation1.51×Shopping
Camping1.56×Travel & Leisure
Kohl's1.6×Shopping
Airbnb1.63×Travel & Leisure
Wine1.54×Food & Beverages
Boutiques1.59×Fashion & Accessoires
Florida1.55×Travel & Leisure
Golf1.52×Sports
Old Navy1.61×Fashion & Accessoires
Dresses1.62×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vacations audience
TraitClusterScore
TravellingTHRILL1.41
Family OrientationCONSERVATISM1.16
Social Media UsageJOY1.14
Price SensitivityPREMIUM1.11
Design AffinityPREMIUM1.11
SustainabilityBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for Vacations
CountryShare
United States17.4%
Japan5.2%
Italy4.3%

See Vacations audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Vacations have in United States?

Vacations has an estimated audience of 61,638,446 people in United States, concentrated in California and Texas.

What is the gender split and age of Vacations fans?

57.5% of Vacations fans are female, 42.5% are male, with an average age of 43.2 years.

Which brands do Vacations fans like most?

Vacations fans show strongest brand affinity for Family (1.56×), Nature (1.68×), and Hotels (1.74×) over the country average.

Where do Vacations fans live in United States?

Vacations fans in United States are most concentrated in California (reach 6,898,038), Texas (reach 5,706,434), and Florida (reach 4,249,222). These three regions account for the largest share of the active audience.

What other brands do Vacations fans also like?

Beyond Vacations itself, the audience over-indexes on Nature (1.68×), Hotels (1.74×), Beaches (2.03×), and Cosmetics (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.