Rascasse Audience Intelligence

Holiday Audience in United States

A data profile of the people who buy, follow and care about Holiday in United States — modelled from more than twelve digital signal sources. Holiday has an estimated audience of 70,163,098 people in United States.

#155among Topic in United States#11in Travel & Leisure

The average Holiday fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount stores, Vacations, Shopping malls, with strongest over-indexing on Discount stores (2.33× the country average).

Demographically, the Holiday audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Holiday fan in United States is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Discount stores.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Holiday profile in United States.

Audience size
70.2M
in United States
Gender
63.5%♀
36.5% male
Age
42.6
average years
Country rank
#193
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Holiday fans

63.5% are female, 36.5% are male, average age 42.6.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Holiday audience in United States
MetricValue
Female63.5%
Male36.5%
Average age42.6
Estimated audience size70,163,098
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Holiday audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Holiday audience comes from United States.

Worldwide audience distribution share by country for Holiday
CountryShare
United States21.3%
United Kingdom5.9%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Holiday audience in United States is strongest.

Fig. 05

Top regions by affinity

Holiday fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~3.5M7.31×
02Utah~2M3.89×
03Alaska~500K3.19×
04North Dakota~300K2.06×
05Wisconsin~1M1.04×
06South Dakota~200K1.00×
07Florida~4.5M0.96×
08Georgia~2M0.96×
09Texas~5.5M0.90×
10Montana~200K0.87×
11Massachusetts~1M0.86×
12Arizona~1M0.85×
13Maryland~1M0.85×
14Alabama~800K0.85×
15Hawaii~300K0.85×
16Colorado~900K0.83×
17Wyoming~90K0.83×
18New York~3M0.82×
19Washington~1M0.80×
20Oregon~600K0.80×
21Virginia~1.5M0.79×
22Indiana~1M0.79×
23Missouri~900K0.78×
24Louisiana~700K0.78×
25Washington, District of Columbia~200K0.78×
26Illinois~2M0.77×
27Kansas~400K0.77×
28Rhode Island~200K0.77×
29California~6M0.76×
30Michigan~1.5M0.76×
31Nevada~500K0.76×
32New Jersey~1.5M0.74×
33Tennessee~1M0.74×
34Kentucky~700K0.74×
35Oklahoma~600K0.74×
36Arkansas~400K0.74×
37Mississippi~400K0.74×
38New Mexico~300K0.74×
39North Carolina~1.5M0.73×
40South Carolina~800K0.72×
41Connecticut~500K0.72×
42Nebraska~300K0.72×
43Ohio~1.5M0.71×
44Idaho~200K0.71×
45Pennsylvania~1.5M0.70×
46Iowa~400K0.70×
47West Virginia~200K0.69×
48Delaware~100K0.65×
49New Hampshire~200K0.64×
50Maine~200K0.63×
Fig. 06

Affinity by region

Affinity by region — Holiday, United States
0.63×1.00×7.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Holiday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Holiday audience
#·InterestCategoryAffinity×
01Greeting cardKids & Family2.98×
02Anne HathawayMovies & TV2.63×
03Weather forecastingHome & Garden2.59×
04Discount storesShopping2.33×
05First class travelTravel & Leisure2.32×
06InnovationBusiness & Career2.01×
07Real propertyHome & Garden1.82×
08Shopping mallsShopping1.80×
09LodgingTravel & Leisure1.72×
10Made in USABusiness & Career1.72×
11VacationsTravel & Leisure1.71×
12FolklorePolitics & Society1.70×
13Swimming poolSports1.60×
14TrousersFashion & Accessoires1.58×
15SkirtFashion & Accessoires1.57×
16FoodieFood & Beverages1.56×
17HairstyleBeauty & Wellness1.51×
18IKEAHome & Garden1.51×
19DrawingHome & Garden1.51×
20ExpediaTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Holiday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Holiday audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.42×
Family OrientationCONSERVATISM1.37×
Price SensitivityPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Holiday audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
Pet OwnershipJOY0.94×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Holiday have in United States?

Holiday has an estimated audience of 70,163,098 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Holiday fans?

63.5% of Holiday fans are female, 36.5% are male, with an average age of 42.6 years.

03

Which brands do Holiday fans like most?

Holiday fans show strongest brand affinity for Discount stores (2.33×), Vacations (1.71×), and Shopping malls (1.8×) over the country average.

04

Where do Holiday fans live in United States?

Holiday fans in United States are most concentrated in California (reach ~6M), Texas (reach ~5.5M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Holiday fans also like?

Beyond Holiday itself, the audience over-indexes on Vacations (1.71×), Shopping malls (1.8×), Greeting card (2.98×), and Hairstyle (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Holiday audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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