Holiday Audience in United States

Holiday logo

Holiday has an estimated audience of 70,163,098 people in United States. 63.5% are female, 36.5% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Google Home, Grinch.

The average Holiday fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (14.92× the country average). Demographically, the Holiday audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Holiday fans

Demographic split for Holiday audience in United States
MetricValue
Female63.5%
Male36.5%
Average age42.6
Estimated audience size70,163,098

Audience persona

The typical Holiday fan in United States is more female, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Holiday in United States
RegionReachAffinity
California6,436,5070.83×
Texas5,663,4790.94×
Florida4,642,2120.98×
Minnesota3,600,0005.7×
New York3,439,6300.88×
Utah2,159,4453.44×
Georgia2,067,5580.96×
Illinois1,916,3610.82×
Pennsylvania1,708,5340.72×
North Carolina1,640,8480.78×
Ohio1,626,2260.75×
Michigan1,478,2630.81×
Virginia1,427,1650.84×
New Jersey1,376,9810.77×
Arizona1,263,1790.88×
Massachusetts1,243,3300.9×
Washington1,209,6000.86×
Wisconsin1,116,8131.06×
Tennessee1,089,8160.77×
Maryland1,063,6710.88×
Indiana1,060,8940.83×
Colorado1,002,3770.91×
Missouri912,4780.81×
Alabama845,4820.86×
South Carolina771,8550.73×
Louisiana710,8100.79×
Oregon670,7530.83×
Kentucky665,5030.76×
Oklahoma584,6380.75×
Nevada530,9980.78×
Connecticut518,7880.74×
Alaska467,0923.11×
Arkansas435,3760.75×
Kansas425,7610.77×
Mississippi422,2750.73×
Iowa402,9400.7×
North Dakota300,2312.08×
Hawaii263,9450.88×
New Mexico253,2440.72×
Nebraska251,9240.72×
Idaho248,5100.71×
West Virginia214,8050.66×
New Hampshire171,6200.62×
Rhode Island168,2670.75×
Montana168,0200.86×
Washington, District of Columbia167,2420.79×
Maine155,2080.62×
South Dakota153,2860.95×
Delaware118,8810.61×
Wyoming84,9250.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Holiday audience
BrandAffinityCategory
Goop14.92×Internet & Social Media
Governor of Michigan17.4×Politics & Society
Wok13.54×Food & Beverages
Google Home11.66×Technology & Electronics
Grinch6.77×Movies & TV
headspace15.56×Health
Hibachi12.9×Food & Beverages
Elsword26×Games
Fairy godmother11.8×Literature
Grace Slick12.6×Music & Radio
Cherish (group)15.15×Music & Radio
Hipster12.38×Politics & Society
No Escape (1994 film)14.5×Movies & TV
TV Fanatic11.98×Movies & TV
El Paso County, Colorado14.41×Travel & Leisure
Kikar HaShabbat18.33×News
Harlow12.38×Travel & Leisure
Mathcore8.2×Music & Radio
Hardik Pandya15.12×Sports
Guitarist (magazine)11.26×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Holiday audience
TraitClusterScore
ExtroversionTHRILL1.32
IndulgenceJOY1.27
TravellingTHRILL1.13
TraditionCONSERVATISM1.08
Price SensitivityPREMIUM1.08
Family OrientationCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Holiday
CountryShare
United States21.3%
United Kingdom5.9%
Italy5.2%

See Holiday audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Holiday have in United States?

Holiday has an estimated audience of 70,163,098 people in United States, concentrated in California and Texas.

What is the gender split and age of Holiday fans?

63.5% of Holiday fans are female, 36.5% are male, with an average age of 42.6 years.

Which brands do Holiday fans like most?

Holiday fans show strongest brand affinity for Goop (14.92×), Governor of Michigan (17.4×), and Wok (13.54×) over the country average.

Where do Holiday fans live in United States?

Holiday fans in United States are most concentrated in California (reach 6,436,507), Texas (reach 5,663,479), and Florida (reach 4,642,212). These three regions account for the largest share of the active audience.

What other brands do Holiday fans also like?

Beyond Holiday itself, the audience over-indexes on Governor of Michigan (17.4×), Wok (13.54×), Google Home (11.66×), and Grinch (6.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.