Holiday Audience in France
Holiday has an estimated audience of 10,335,006 people in France. 57.9% are female, 42.1% are male, average age 45.3. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Tinder, Permanent residency, DoTerra, Public administration, Restorative dentistry.
The average Holiday fan in France is 45.3 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Tinder, Permanent residency, DoTerra, with strongest over-indexing on Tinder (29.59× the country average). Demographically, the Holiday audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Holiday fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 45.3 |
| Estimated audience size | 10,335,006 |
Audience persona
The typical Holiday fan in France is more female, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Tinder.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,613,163 | 1.41× |
| Auvergne-Rhône-Alpes | 1,305,607 | 1.07× |
| Nouvelle-Aquitaine | 960,330 | 1.06× |
| Occitanie | 893,168 | 1× |
| Provence-Alpes-Côte d'Azur | 852,024 | 1.11× |
| Hauts-de-France | 839,874 | 0.92× |
| Grand Est | 792,920 | 0.95× |
| Pays de la Loire | 528,115 | 0.92× |
| Normandy | 509,093 | 1.01× |
| Brittany | 446,096 | 0.88× |
| Bourgogne-Franche-Comté | 372,407 | 0.89× |
| Centre-Val de Loire | 362,641 | 0.93× |
| Corsica | 42,897 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tinder | 29.59× | Internet & Social Media |
| Permanent residency | 21.53× | Business & Career |
| DoTerra | 94.39× | Beauty & Wellness |
| Public administration | 23.33× | Business & Career |
| Restorative dentistry | 52.28× | Health |
| Payot | 52.19× | Beauty & Wellness |
| Eye care professional | 55.87× | Beauty & Wellness |
| Cervical vertebrae | 57.51× | Health |
| Soy milk | 61.64× | Food & Beverages |
| Compression stockings | 81× | Health |
| Lions Clubs International | 20.8× | Business & Career |
| Muslim holidays | 22.37× | Politics & Society |
| Consumer debt | 63.45× | Business & Career |
| Kosher foods | 101.56× | Food & Beverages |
| Islamic architecture | 22.8× | Home & Garden |
| Inclusion (education) | 82.06× | Kids & Family |
| Lumbar vertebrae | 58.4× | Health |
| Rechargeable battery | 33.95× | Home & Garden |
| Improvisation | 12.27× | Music & Radio |
| Leather jacket | 38.94× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.12 |
| Mindfulness | BALANCE | 2.14 |
| Community Orientation | OPEN | 1.72 |
| Indulgence | JOY | 1.64 |
| Travelling | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
See Holiday audiences in other countries
More Travel & Leisure audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Holiday have in France?
Holiday has an estimated audience of 10,335,006 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Holiday fans?
57.9% of Holiday fans are female, 42.1% are male, with an average age of 45.3 years.
Which brands do Holiday fans like most?
Holiday fans show strongest brand affinity for Tinder (29.59×), Permanent residency (21.53×), and DoTerra (94.39×) over the country average.
Where do Holiday fans live in France?
Holiday fans in France are most concentrated in Île-de-France (reach 2,613,163), Auvergne-Rhône-Alpes (reach 1,305,607), and Nouvelle-Aquitaine (reach 960,330). These three regions account for the largest share of the active audience.
What other brands do Holiday fans also like?
Beyond Holiday itself, the audience over-indexes on Permanent residency (21.53×), DoTerra (94.39×), Public administration (23.33×), and Restorative dentistry (52.28×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.