Expedia Audience in United States

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Expedia has an estimated audience of 36,823,334 people in United States. 55.2% are female, 44.8% are male, average age 43.7. Top regions: California, Florida, New York. Top brand affinities: Governor of Michigan, Goop, Wok, Cherish (group), Grinch.

The average Expedia fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Governor of Michigan, Goop, Wok, with strongest over-indexing on Governor of Michigan (16.48× the country average). Demographically, the Expedia audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Travel website

Demographics of Expedia fans

Demographic split for Expedia audience in United States
MetricValue
Female55.2%
Male44.8%
Average age43.7
Estimated audience size36,823,334

Audience persona

The typical Expedia fan in United States is more female, around 43.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Expedia in United States
RegionReachAffinity
California5,383,2411.33×
Florida3,596,8531.44×
New York3,265,2361.59×
Texas3,092,2600.98×
New Jersey1,407,6041.5×
Illinois1,385,1851.13×
Pennsylvania1,210,0310.98×
Washington1,140,1531.54×
Massachusetts1,074,4081.48×
Georgia1,074,2100.95×
North Carolina1,030,0020.93×
Virginia917,1581.02×
Ohio898,1720.79×
Michigan848,4790.88×
Arizona723,7450.96×
Colorado687,4121.18×
Maryland623,8260.99×
Wisconsin566,3421.02×
Minnesota556,7801.06×
Tennessee548,2440.74×
Indiana539,9650.8×
Connecticut518,0331.4×
South Carolina510,3230.92×
Oregon499,6551.18×
Nevada467,5641.31×
Missouri449,1200.76×
Louisiana395,2700.83×
Alabama326,3490.63×
Utah316,9490.96×
Kentucky301,1370.65×
Oklahoma275,3960.67×
Iowa266,3790.88×
Kansas221,9100.76×
Arkansas206,0170.68×
Hawaii204,5221.29×
Idaho197,2231.07×
Mississippi195,1030.64×
New Hampshire154,1211.06×
Nebraska152,9720.83×
New Mexico140,4770.76×
Maine139,1691.06×
Rhode Island127,6591.09×
Washington, District of Columbia121,2191.1×
Montana104,9701.03×
Delaware93,7760.92×
West Virginia92,8310.54×
Alaska74,0950.94×
South Dakota72,6920.85×
Vermont66,4911.03×
North Dakota58,7880.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Expedia audience
BrandAffinityCategory
Governor of Michigan16.48×Politics & Society
Goop9.83×Internet & Social Media
Wok10.27×Food & Beverages
Cherish (group)15.43×Music & Radio
Grinch5.5×Movies & TV
El Paso County, Colorado17.13×Travel & Leisure
Fairy godmother9.91×Literature
Hibachi10.43×Food & Beverages
Elsword21×Games
Google Home8.09×Technology & Electronics
headspace11.46×Health
Hipster11.62×Politics & Society
Israel2.27×Travel & Leisure
Grace Slick8.69×Music & Radio
TV Fanatic9.81×Movies & TV
Harlow9.88×Travel & Leisure
No Escape (1994 film)9.3×Movies & TV
Kikar HaShabbat13.13×News
Hardik Pandya12.06×Sports
The Gruffalo (film)14.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Expedia audience
TraitClusterScore
Luxury OrientationPREMIUM1.75
TravellingTHRILL1.47
Quality AwarenessPREMIUM1.46
Sports ActivityPOWER1.34
Family OrientationCONSERVATISM1.32
LGBTQ+ IdentityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Expedia
CountryShare
United States41.6%
Canada8.2%
United Kingdom5.1%

See Expedia audiences in other countries

More Travel website audiences in United States

Frequently asked questions

How many fans does Expedia have in United States?

Expedia has an estimated audience of 36,823,334 people in United States, concentrated in California and Florida.

What is the gender split and age of Expedia fans?

55.2% of Expedia fans are female, 44.8% are male, with an average age of 43.7 years.

Which brands do Expedia fans like most?

Expedia fans show strongest brand affinity for Governor of Michigan (16.48×), Goop (9.83×), and Wok (10.27×) over the country average.

Where do Expedia fans live in United States?

Expedia fans in United States are most concentrated in California (reach 5,383,241), Florida (reach 3,596,853), and New York (reach 3,265,236). These three regions account for the largest share of the active audience.

What other brands do Expedia fans also like?

Beyond Expedia itself, the audience over-indexes on Goop (9.83×), Wok (10.27×), Cherish (group) (15.43×), and Grinch (5.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Expedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.