Travel agency Audience in United States

Travel agency logo

Travel agency has an estimated audience of 14,085,540 people in United States. 61.7% are female, 38.3% are male, average age 39.9. Top regions: New York, California, Texas. Top brand affinities: Hotels, American Airlines, Lace wig, Travel Adventures, Women's clothing.

The average Travel agency fan in United States is 39.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Hotels, American Airlines, Lace wig, with strongest over-indexing on Hotels (1.59× the country average). Demographically, the Travel agency audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Travel agency fans

Demographic split for Travel agency audience in United States
MetricValue
Female61.7%
Male38.3%
Average age39.9
Estimated audience size14,085,540

Audience persona

The typical Travel agency fan in United States is more female, around 39.9 years old, with strong Travelling tendencies and a notable affinity for Hotels.

Top regions in United States

Top regions ranked by reach for Travel agency in United States
RegionReachAffinity
New York2,122,7222.7×
California1,943,3101.25×
Texas1,280,6631.06×
Florida1,143,7781.2×
Illinois501,1721.07×
New Jersey435,0131.21×
Pennsylvania421,4230.89×
Georgia385,3600.89×
Michigan336,8320.91×
North Carolina333,0090.79×
Virginia308,4670.9×
Ohio304,8570.7×
Massachusetts280,1391.01×
Washington266,3040.94×
Arizona254,9270.89×
Missouri217,9140.96×
Tennessee208,6680.74×
Colorado205,0250.92×
Indiana203,4850.79×
Maryland202,0800.83×
Oregon197,1451.22×
Wisconsin175,6460.83×
South Carolina166,1480.78×
Minnesota162,2680.8×
Louisiana149,9130.83×
Oklahoma146,8990.94×
Alabama146,2190.74×
Kentucky132,6080.75×
Utah126,3411×
Nevada124,5150.91×
Alaska123,8614.11×
Connecticut120,0220.85×
Kansas112,2931.01×
Iowa103,8590.89×
Mississippi99,8370.86×
Arkansas88,6930.76×
Hawaii68,5611.13×
New Mexico67,2520.95×
Idaho62,5520.89×
Nebraska61,4450.87×
West Virginia44,0490.67×
Montana43,7691.12×
Washington, District of Columbia36,1570.85×
New Hampshire35,1650.63×
North Dakota34,8621.2×
Rhode Island33,9560.76×
South Dakota32,9471.01×
Maine30,2000.6×
Delaware29,1530.75×
Wyoming21,3801.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Travel agency audience
BrandAffinityCategory
Hotels1.59×Travel & Leisure
American Airlines1.8×Travel & Leisure
Lace wig2.4×Beauty & Wellness
Travel Adventures2.4×Travel & Leisure
Women's clothing1.52×Fashion & Accessoires
Resort1.74×Travel & Leisure
Kohl's1.54×Shopping
Cruises1.93×Travel & Leisure
Kayak.com7.21×Travel & Leisure
Lodging2.08×Travel & Leisure
Vacations1.54×Travel & Leisure
Travel website2.78×Travel & Leisure
Skin care1.56×Beauty & Wellness
Priceline.com5.17×Shopping
Stranger Things1.85×Movies & TV
Nordstrom rack1.62×Fashion & Accessoires
Expedia1.74×Travel & Leisure
southwest airlines1.86×Travel & Leisure
Handbags1.53×Fashion & Accessoires
Trivago3.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Travel agency audience
TraitClusterScore
TravellingTHRILL2.02
Luxury OrientationPREMIUM1.5
Quality AwarenessPREMIUM1.43
Design AffinityPREMIUM1.27
Sports ActivityPOWER1.2
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Travel agency
CountryShare
United States12.5%
United Kingdom7.2%
India5.4%

See Travel agency audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Travel agency have in United States?

Travel agency has an estimated audience of 14,085,540 people in United States, concentrated in New York and California.

What is the gender split and age of Travel agency fans?

61.7% of Travel agency fans are female, 38.3% are male, with an average age of 39.9 years.

Which brands do Travel agency fans like most?

Travel agency fans show strongest brand affinity for Hotels (1.59×), American Airlines (1.8×), and Lace wig (2.4×) over the country average.

Where do Travel agency fans live in United States?

Travel agency fans in United States are most concentrated in New York (reach 2,122,722), California (reach 1,943,310), and Texas (reach 1,280,663). These three regions account for the largest share of the active audience.

What other brands do Travel agency fans also like?

Beyond Travel agency itself, the audience over-indexes on American Airlines (1.8×), Lace wig (2.4×), Travel Adventures (2.4×), and Women's clothing (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.