Rascasse Audience Intelligence

Travel agency Audience in United States

A data profile of the people who buy, follow and care about Travel agency in United States — modelled from more than twelve digital signal sources. Travel agency has an estimated audience of 14,085,540 people in United States.

#1686among Topic in United States#225in Travel & Leisure

The average Travel agency fan in United States is 39.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include American Airlines, Hotels, Lace wig, with strongest over-indexing on American Airlines (1.8× the country average).

Demographically, the Travel agency audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Travel agency fan in United States is more female, around 39.9 years old, with strong Travelling tendencies and a notable affinity for American Airlines.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travel agency profile in United States.

Audience size
14.1M
in United States
Gender
61.7%♀
38.3% male
Age
39.9
average years
Country rank
#2502
Topic in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travel agency fans

61.7% are female, 38.3% are male, average age 39.9.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Travel agency audience in United States
MetricValue
Female61.7%
Male38.3%
Average age39.9
Estimated audience size14,085,540
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Travel agency audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Travel agency audience comes from United States.

Worldwide audience distribution share by country for Travel agency
CountryShare
United States12.5%
United Kingdom7.2%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel agency audience in United States is strongest.

Fig. 05

Top regions by affinity

Travel agency fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~100K3.63×
02New York~2M2.80×
03South Dakota~50K1.59×
04North Dakota~40K1.45×
05Wyoming~30K1.30×
06California~2M1.25×
07Oregon~200K1.24×
08Kansas~100K1.23×
09Colorado~300K1.17×
10New Jersey~400K1.15×
11Florida~1M1.13×
12Iowa~100K1.10×
13Hawaii~70K1.08×
14Illinois~500K1.06×
15Virginia~400K1.04×
16Texas~1M1.02×
17Rhode Island~50K1.01×
18Montana~40K0.99×
19Missouri~200K0.96×
20Ohio~400K0.92×
21Alabama~200K0.92×
22Pennsylvania~400K0.90×
23Maryland~200K0.90×
24Utah~100K0.90×
25Tennessee~300K0.89×
26Massachusetts~200K0.89×
27Oklahoma~100K0.89×
28New Mexico~60K0.89×
29Michigan~300K0.88×
30Arizona~300K0.88×
31Minnesota~200K0.88×
32Connecticut~100K0.88×
33Washington, District of Columbia~40K0.87×
34Washington~200K0.85×
35Nevada~100K0.85×
36Mississippi~100K0.84×
37Idaho~60K0.83×
38Indiana~200K0.82×
39Nebraska~60K0.82×
40Georgia~400K0.81×
41Arkansas~90K0.81×
42South Carolina~200K0.80×
43Kentucky~100K0.80×
44Louisiana~100K0.78×
45Delaware~30K0.78×
46Wisconsin~200K0.77×
47North Carolina~300K0.75×
48West Virginia~50K0.74×
49New Hampshire~40K0.73×
50Maine~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Travel agency, United States
0.70×1.00×3.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travel agency audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travel agency audience
#·InterestCategoryAffinity×
01Kayak.comTravel & Leisure7.21×
02Priceline.comShopping5.17×
03TrivagoTravel & Leisure3.91×
04Travel websiteTravel & Leisure2.78×
05Lace wigBeauty & Wellness2.40×
06Travel AdventuresTravel & Leisure2.40×
07LodgingTravel & Leisure2.08×
08CruisesTravel & Leisure1.93×
09southwest airlinesTravel & Leisure1.86×
10Stranger ThingsMovies & TV1.85×
11American AirlinesTravel & Leisure1.80×
12ResortTravel & Leisure1.74×
13ExpediaTravel & Leisure1.74×
14Nordstrom rackFashion & Accessoires1.62×
15HotelsTravel & Leisure1.59×
16Skin careBeauty & Wellness1.56×
17Kohl'sShopping1.54×
18VacationsTravel & Leisure1.54×
19HandbagsFashion & Accessoires1.53×
20Women's clothingFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travel agency audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travel agency audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.90×
IndulgenceJOY1.43×
Luxury OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travel agency audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
MindfulnessBALANCE1.02×
TraditionCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Travel agency have in United States?

Travel agency has an estimated audience of 14,085,540 people in United States, concentrated in New York and California.

02

What is the gender split and age of Travel agency fans?

61.7% of Travel agency fans are female, 38.3% are male, with an average age of 39.9 years.

03

Which brands do Travel agency fans like most?

Travel agency fans show strongest brand affinity for American Airlines (1.8×), Hotels (1.59×), and Lace wig (2.4×) over the country average.

04

Where do Travel agency fans live in United States?

Travel agency fans in United States are most concentrated in New York (reach ~2M), California (reach ~2M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Travel agency fans also like?

Beyond Travel agency itself, the audience over-indexes on Hotels (1.59×), Lace wig (2.4×), Travel Adventures (2.4×), and Women's clothing (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Travel agency audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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