A data profile of the people who buy, follow and care about Travel agency in Spain — modelled from more than twelve digital signal sources. Travel agency has an estimated audience of 3,139,828 people in Spain.
The average Travel agency fan in Spain is 42.6 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include EDreams, Holiday cottage, Trivago, with strongest over-indexing on EDreams (4.3× the country average).
Demographically, the Travel agency audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Travel agency fan in Spain is more female, around 42.6 years old, with strong Travelling tendencies and a notable affinity for EDreams.
The key figures that characterise the Travel agency profile in Spain.
63.9% are female, 36.1% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 42.6 |
| Estimated audience size | 3,139,828 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Travel agency audience comes from Spain.
| Country | Share |
|---|---|
| United States | 12.5% |
| United Kingdom | 7.2% |
| India | 5.4% |
Where the Travel agency audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1M | 2.18× | |
| 02 | Catalonia | ~1M | 1.71× | |
| 03 | Balearic Islands | ~100K | 1.57× | |
| 04 | Canary Islands | ~200K | 1.45× | |
| 05 | Comunidad Valenciana | ~400K | 1.19× | |
| 06 | Aragon | ~90K | 1.03× | |
| 07 | Basque Autonomous Country | ~100K | 1.00× | |
| 08 | La Rioja | ~20K | 0.96× | |
| 09 | Principality of Asturias | ~70K | 0.94× | |
| 10 | Andalusia | ~600K | 0.92× | |
| 11 | Navarre | ~40K | 0.92× | |
| 12 | Cantabria | ~40K | 0.91× | |
| 13 | Extremadura | ~60K | 0.90× | |
| 14 | Region of Murcia | ~90K | 0.86× | |
| 15 | Galicia | ~100K | 0.82× | |
| 16 | Castile and León | ~100K | 0.82× | |
| 17 | Castilla-La Mancha | ~100K | 0.82× |
The strongest cross-interests of the Travel agency audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Summer house | Travel & Leisure | 5.94× | ||
| 02 | Holiday cottage | Travel & Leisure | 5.80× | ||
| 03 | Expedia | Travel & Leisure | 5.19× | ||
| 04 | Wizz Air | Travel & Leisure | 4.93× | ||
| 05 | Trivago | Travel & Leisure | 4.34× | ||
| 06 | EDreams | Travel & Leisure | 4.30× | ||
| 07 | EasyJet | Travel & Leisure | 4.27× | ||
| 08 | Travel website | Travel & Leisure | 3.92× | ||
| 09 | Skyscanner | Travel & Leisure | 3.64× | ||
| 10 | Travel Adventures | Travel & Leisure | 3.58× | ||
| 11 | TripAdvisor | Travel & Leisure | 3.37× | ||
| 12 | Summer vacation | Travel & Leisure | 3.26× | ||
| 13 | Airbnb | Travel & Leisure | 2.78× | ||
| 14 | Airline | Travel & Leisure | 2.62× | ||
| 15 | Resort | Travel & Leisure | 2.58× | ||
| 16 | Lodging | Travel & Leisure | 2.43× | ||
| 17 | Ryanair | Travel & Leisure | 2.14× | ||
| 18 | Vueling | Travel & Leisure | 2.07× | ||
| 19 | Vacations | Travel & Leisure | 1.65× | ||
| 20 | Beaches | Travel & Leisure | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.43× | |
| Quality Awareness | PREMIUM | 1.47× | |
| Luxury Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.80× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Need for Security | CONSERVATISM | 0.92× |
Travel agency has an estimated audience of 3,139,828 people in Spain, concentrated in Community of Madrid and Catalonia.
63.9% of Travel agency fans are female, 36.1% are male, with an average age of 42.6 years.
Travel agency fans show strongest brand affinity for EDreams (4.3×), Holiday cottage (5.8×), and Trivago (4.34×) over the country average.
Travel agency fans in Spain are most concentrated in Community of Madrid (reach ~1M), Catalonia (reach ~1M), and Andalusia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Travel agency itself, the audience over-indexes on Holiday cottage (5.8×), Trivago (4.34×), Travel website (3.92×), and Airbnb (2.78×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Travel agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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