A data profile of the people who buy, follow and care about Travel agency in United Kingdom — modelled from more than twelve digital signal sources. Travel agency has an estimated audience of 8,124,264 people in United Kingdom.
The average Travel agency fan in United Kingdom is 42.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Thomson Holidays, Hocus Pocus (1993 film), Opodo, with strongest over-indexing on Thomson Holidays (2.06× the country average).
Demographically, the Travel agency audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Travel agency fan in United Kingdom is more female, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Thomson Holidays.
The key figures that characterise the Travel agency profile in United Kingdom.
65.0% are female, 35.0% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 42.8 |
| Estimated audience size | 8,124,264 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Travel agency audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 12.5% |
| United Kingdom | 7.2% |
| India | 5.4% |
Where the Travel agency audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~300K | 1.29× | |
| 02 | Greater London | ~1.5M | 1.27× | |
| 03 | North West | ~1M | 1.24× | |
| 04 | East Midlands | ~600K | 1.10× | |
| 05 | Scotland | ~800K | 1.03× | |
| 06 | East of England | ~700K | 0.98× | |
| 07 | South West | ~700K | 0.98× | |
| 08 | South East | ~1M | 0.96× | |
| 09 | Wales | ~400K | 0.90× | |
| 10 | West Midlands | ~300K | 0.86× | |
| 11 | North East | ~300K | 0.84× | |
| 12 | Yorkshire and the Humber | ~500K | 0.81× | |
| 13 | England | ~5.5M | 0.76× |
The strongest cross-interests of the Travel agency audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thelma & Louise | Movies & TV | 2.25× | ||
| 02 | Thomson Holidays | Travel & Leisure | 2.06× | ||
| 03 | Edward Scissorhands | Movies & TV | 2.04× | ||
| 04 | EDreams | Travel & Leisure | 1.85× | ||
| 05 | Explore Travel | Topic | 1.81× | ||
| 06 | Akira (film) | Movies & TV | 1.78× | ||
| 07 | Elaine Paige | Music & Radio | 1.75× | ||
| 08 | Airline ticket | Travel & Leisure | 1.75× | ||
| 09 | Waitress (Musical) | Music & Radio | 1.74× | ||
| 10 | Opodo | Travel & Leisure | 1.72× | ||
| 11 | AIDA Cruises | Travel & Leisure | 1.70× | ||
| 12 | Hocus Pocus (1993 film) | Movies & TV | 1.59× | ||
| 13 | Raffles Hotels & Resorts | Travel & Leisure | 1.58× | ||
| 14 | Arthur Christmas | Movies & TV | 1.56× | ||
| 15 | Réveillon | Home & Garden | 1.56× | ||
| 16 | Hollywood Sign | Travel & Leisure | 1.54× | ||
| 17 | Mary Poppins (musical) | Music & Radio | 1.53× | ||
| 18 | Drive-in theater | Movies & TV | 1.50× | ||
| 19 | Funny Girl (musical) | Movies & TV | 1.50× | ||
| 20 | Travel Weekly | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.06× | |
| Travelling | THRILL | 1.01× | |
| Family Orientation | CONSERVATISM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Mindfulness | BALANCE | 0.77× | |
| Patriotism | CONSERVATISM | 0.79× |
Travel agency has an estimated audience of 8,124,264 people in United Kingdom, concentrated in England and Greater London.
65.0% of Travel agency fans are female, 35.0% are male, with an average age of 42.8 years.
Travel agency fans show strongest brand affinity for Thomson Holidays (2.06×), Hocus Pocus (1993 film) (1.59×), and Opodo (1.72×) over the country average.
Travel agency fans in United Kingdom are most concentrated in England (reach ~5.5M), Greater London (reach ~1.5M), and North West (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Travel agency itself, the audience over-indexes on Hocus Pocus (1993 film) (1.59×), Opodo (1.72×), Elaine Paige (1.75×), and Airline ticket (1.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Travel agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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