Rascasse Audience Intelligence

Travel agency Audience in United Kingdom

A data profile of the people who buy, follow and care about Travel agency in United Kingdom — modelled from more than twelve digital signal sources. Travel agency has an estimated audience of 8,124,264 people in United Kingdom.

The average Travel agency fan in United Kingdom is 42.8 years old, more female, and lives primarily in England.

The audience is concentrated in England, Greater London, North West.

Top brand affinities include Thomson Holidays, Hocus Pocus (1993 film), Opodo, with strongest over-indexing on Thomson Holidays (2.06× the country average).

Demographically, the Travel agency audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Travel agency fan in United Kingdom is more female, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Thomson Holidays.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travel agency profile in United Kingdom.

Audience size
8.1M
in United Kingdom
Gender
65.0%
35.0% male
Age
42.8
average years
Country rank
#673
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

+99%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travel agency fans

65.0% are female, 35.0% are male, average age 42.8.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Travel agency audience in United Kingdom
MetricValue
Female65.0%
Male35.0%
Average age42.8
Estimated audience size8,124,264
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Travel agency audience in United Kingdom
Age bracketShare%
16-1911%
20-2918%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Travel agency audience comes from United Kingdom.

Worldwide audience distribution share by country for Travel agency
CountryShare
United States12.5%
United Kingdom7.2%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel agency audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Travel agency fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Northern Ireland~300K1.29×
02Greater London~1.5M1.27×
03North West~1M1.24×
04East Midlands~600K1.10×
05Scotland~800K1.03×
06East of England~700K0.98×
07South West~700K0.98×
08South East~1M0.96×
09Wales~400K0.90×
10West Midlands~300K0.86×
11North East~300K0.84×
12Yorkshire and the Humber~500K0.81×
13England~5.5M0.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travel agency audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travel agency audience
#·InterestCategoryAffinity×
01Thelma & LouiseMovies & TV2.25×
02Thomson HolidaysTravel & Leisure2.06×
03Edward ScissorhandsMovies & TV2.04×
04EDreamsTravel & Leisure1.85×
05Explore TravelTopic1.81×
06Akira (film)Movies & TV1.78×
07Elaine PaigeMusic & Radio1.75×
08Airline ticketTravel & Leisure1.75×
09Waitress (Musical)Music & Radio1.74×
10OpodoTravel & Leisure1.72×
11AIDA CruisesTravel & Leisure1.70×
12Hocus Pocus (1993 film)Movies & TV1.59×
13Raffles Hotels & ResortsTravel & Leisure1.58×
14Arthur ChristmasMovies & TV1.56×
15RéveillonHome & Garden1.56×
16Hollywood SignTravel & Leisure1.54×
17Mary Poppins (musical)Music & Radio1.53×
18Drive-in theaterMovies & TV1.50×
19Funny Girl (musical)Movies & TV1.50×
20Travel WeeklyTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travel agency audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Travel agency audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.06×
TravellingTHRILL1.01×
Family OrientationCONSERVATISM1.01×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Travel agency audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
MindfulnessBALANCE0.77×
PatriotismCONSERVATISM0.79×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Travel agency have in United Kingdom?

Travel agency has an estimated audience of 8,124,264 people in United Kingdom, concentrated in England and Greater London.

02

What is the gender split and age of Travel agency fans?

65.0% of Travel agency fans are female, 35.0% are male, with an average age of 42.8 years.

03

Which brands do Travel agency fans like most?

Travel agency fans show strongest brand affinity for Thomson Holidays (2.06×), Hocus Pocus (1993 film) (1.59×), and Opodo (1.72×) over the country average.

04

Where do Travel agency fans live in United Kingdom?

Travel agency fans in United Kingdom are most concentrated in England (reach ~5.5M), Greater London (reach ~1.5M), and North West (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Travel agency fans also like?

Beyond Travel agency itself, the audience over-indexes on Hocus Pocus (1993 film) (1.59×), Opodo (1.72×), Elaine Paige (1.75×), and Airline ticket (1.75×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Travel agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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