Rascasse Audience Intelligence

Travel agency Audience in India

A data profile of the people who buy, follow and care about Travel agency in India — modelled from more than twelve digital signal sources. Travel agency has an estimated audience of 6,106,510 people in India.

#635among Topic in India#72in Travel & Leisure

The average Travel agency fan in India is 33.4 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, Rajasthan.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Travel agency profile in India.

Audience size
6.1M
in India
Gender
21.5%♀
78.5% male
Age
33.4
average years
Country rank
#898
Topic in India
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travel agency fans

21.5% are female, 78.5% are male, average age 33.4.

Fig. 02

Gender split

21.5%
Female
78.5%
Male
Demographic split for Travel agency audience in India
MetricValue
Female21.5%
Male78.5%
Average age33.4
Estimated audience size6,106,510
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Travel agency audience in India
Age bracketShare%
16-1929%
20-2930%
30-3919%
40-4913%
50+9%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Travel agency audience comes from India.

Worldwide audience distribution share by country for Travel agency
CountryShare
United States12.5%
United Kingdom7.2%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel agency audience in India is strongest.

Fig. 05

Top regions by affinity

Travel agency fans by region: top regions in India
#RegionReachAffinity×
01Sikkim~7K2.74×
02Kerala~200K1.88×
03Goa~10K1.85×
04Rajasthan~200K1.54×
05Maharashtra~400K1.32×
06Gujarat~200K1.09×
07Jharkhand~60K1.09×
08Tamil Nadu~200K1.07×
09Karnataka~200K1.05×
10Himachal Pradesh~30K1.05×
11Uttarakhand~30K1.03×
12West Bengal~200K0.97×
13Arunachal Pradesh~4K0.95×
14Chhattisgarh~40K0.90×
15Mizoram~4K0.89×
16Assam~50K0.86×
17Odisha~60K0.85×
18Nagaland~4K0.85×
19Punjab (region)~70K0.84×
20Meghalaya~5K0.84×
21Manipur~6K0.83×
22Uttar Pradesh~200K0.82×
23Haryana~60K0.79×
24Tripura~7K0.79×
25Jammu and Kashmir~20K0.73×
26Madhya Pradesh~80K0.72×
27Telangana~60K0.67×
28Andhra Pradesh~50K0.66×
29Bihar~50K0.43×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in India

See Travel agency audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Travel agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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