Rascasse Audience Intelligence

Travel agency Audience in Brazil

A data profile of the people who buy, follow and care about Travel agency in Brazil — modelled from more than twelve digital signal sources. Travel agency has an estimated audience of 3,925,828 people in Brazil.

#1147among Topic in Brazil#127in Travel & Leisure

The average Travel agency fan in Brazil is 40.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travel agency profile in Brazil.

Audience size
3.9M
in Brazil
Gender
67.3%♀
32.7% male
Age
40.1
average years
Country rank
#1732
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travel agency fans

67.3% are female, 32.7% are male, average age 40.1.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Travel agency audience in Brazil
MetricValue
Female67.3%
Male32.7%
Average age40.1
Estimated audience size3,925,828
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Travel agency audience in Brazil
Age bracketShare%
16-1916%
20-2920%
30-3921%
40-4922%
50+21%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Travel agency audience comes from Brazil.

Worldwide audience distribution share by country for Travel agency
CountryShare
United States12.5%
United Kingdom7.2%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel agency audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Travel agency fans by region: top regions in Brazil
#RegionReachAffinity×
01Rio de Janeiro~500K1.33×
02Amazonas~80K1.20×
03Paraná~300K1.15×
04Amapá~10K1.06×
05Mato Grosso~80K1.04×
06Acre~10K1.04×
07Mato Grosso do Sul~60K1.03×
08Roraima~10K1.03×
09Tocantins~30K1.02×
10Maranhão~100K1.01×
11Rondônia~30K1.01×
12Alagoas~60K1.00×
13Sergipe~40K1.00×
14Piauí~50K0.99×
15Federal District~60K0.98×
16Bahia~300K0.97×
17Rio Grande do Norte~60K0.97×
18Paraíba~80K0.95×
19Pará~100K0.94×
20Espírito Santo~80K0.94×
21Pernambuco~200K0.93×
22São Paulo~900K0.91×
23Santa Catarina~200K0.91×
24Ceará~200K0.90×
25Goiás~100K0.90×
26Rio Grande do Sul~200K0.87×
27Minas Gerais~300K0.79×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Brazil

See Travel agency audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Travel agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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