A data profile of the people who buy, follow and care about Travel agency in Italy — modelled from more than twelve digital signal sources. Travel agency has an estimated audience of 4,467,328 people in Italy.
The average Travel agency fan in Italy is 40.8 years old, more female, and lives primarily in Campania.
The audience is concentrated in Campania, Lombardy, Lazio.
Top brand affinities include Message in a Bottle (film), Resort, Tour operator, with strongest over-indexing on Message in a Bottle (film) (2.08× the country average).
Demographically, the Travel agency audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Travelling, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Travel agency fan in Italy is more female, around 40.8 years old, with strong Travelling tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Travel agency profile in Italy.
58.0% are female, 42.0% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 40.8 |
| Estimated audience size | 4,467,328 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Travel agency audience comes from Italy.
| Country | Share |
|---|---|
| United States | 12.5% |
| United Kingdom | 7.2% |
| India | 5.4% |
Where the Travel agency audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~900K | 1.82× | |
| 02 | Tuscany | ~400K | 1.45× | |
| 03 | Lazio | ~800K | 1.38× | |
| 04 | Sardinia | ~100K | 1.08× | |
| 05 | Lombardy | ~800K | 1.06× | |
| 06 | Trentino-Alto Adige/Südtirol | ~90K | 1.05× | |
| 07 | Veneto | ~400K | 1.03× | |
| 08 | Aosta Valley | ~10K | 1.03× | |
| 09 | Molise | ~20K | 0.99× | |
| 10 | Liguria | ~100K | 0.98× | |
| 11 | Umbria | ~70K | 0.96× | |
| 12 | Piedmont | ~300K | 0.95× | |
| 13 | Friuli-Venezia Giulia | ~80K | 0.95× | |
| 14 | Basilicata | ~40K | 0.95× | |
| 15 | Marche | ~100K | 0.93× | |
| 16 | Emilia-Romagna | ~300K | 0.90× | |
| 17 | Abruzzo | ~90K | 0.89× | |
| 18 | Sicilia | ~300K | 0.88× | |
| 19 | Puglia | ~300K | 0.88× | |
| 20 | Calabria | ~100K | 0.87× |
The strongest cross-interests of the Travel agency audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EDreams | Travel & Leisure | 3.95× | ||
| 02 | Tour operator | Travel & Leisure | 3.40× | ||
| 03 | One-piece swimsuit | Fashion & Accessoires | 3.37× | ||
| 04 | Resort | Travel & Leisure | 2.38× | ||
| 05 | Airplane | Cars & Mobility | 2.38× | ||
| 06 | Sweater | Fashion & Accessoires | 2.34× | ||
| 07 | Apartment | Business & Career | 2.12× | ||
| 08 | Ryanair | Travel & Leisure | 2.11× | ||
| 09 | Airbnb | Travel & Leisure | 2.09× | ||
| 10 | Message in a Bottle (film) | Movies & TV | 2.08× | ||
| 11 | Girl | Kids & Family | 2.03× | ||
| 12 | Lodging | Travel & Leisure | 1.91× | ||
| 13 | Internet & Social Media | 1.80× | |||
| 14 | Sea | Travel & Leisure | 1.78× | ||
| 15 | Holiday | Travel & Leisure | 1.73× | ||
| 16 | SuperEnalotto | Games | 1.71× | ||
| 17 | Undergarment | Fashion & Accessoires | 1.71× | ||
| 18 | Discounting | Shopping | 1.69× | ||
| 19 | Child | Kids & Family | 1.57× | ||
| 20 | Leisure | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.54× | |
| Spirituality | BALANCE | 1.47× | |
| Community Orientation | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.85× | |
| Convenience Orientation | PREMIUM | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Travel agency has an estimated audience of 4,467,328 people in Italy, concentrated in Campania and Lombardy.
58.0% of Travel agency fans are female, 42.0% are male, with an average age of 40.8 years.
Travel agency fans show strongest brand affinity for Message in a Bottle (film) (2.08×), Resort (2.38×), and Tour operator (3.4×) over the country average.
Travel agency fans in Italy are most concentrated in Campania (reach ~900K), Lombardy (reach ~800K), and Lazio (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Travel agency itself, the audience over-indexes on Resort (2.38×), Tour operator (3.4×), EDreams (3.95×), and Airbnb (2.09×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Travel agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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