A data profile of the people who buy, follow and care about Sea in Italy — modelled from more than twelve digital signal sources. Sea has an estimated audience of 17,080,546 people in Italy.
Sea has an estimated audience of 17,080,546 people in Italy. 58.4% are female, 41.6% are male, average age 42.9. Top brand affinities: WhatsApp, Wikipedia, Personal finance, Mediaset, Robert Redford.
Top brand affinities include WhatsApp, Wikipedia, Personal finance, with strongest over-indexing on WhatsApp (1.86× the country average).
Demographically, the Sea audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Sea fan in Italy is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Sea profile in Italy.
58.4% are female, 41.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 42.9 |
| Estimated audience size | 17,080,546 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Sea audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 8.7% |
| Italy | 8.0% |
The strongest cross-interests of the Sea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.92× | ||
| 02 | Robert Redford | Movies & TV | 2.82× | ||
| 03 | Breastfeeding | Kids & Family | 2.57× | ||
| 04 | New Testament | Politics & Society | 2.56× | ||
| 05 | Improvisation | Music & Radio | 2.55× | ||
| 06 | Satire | Literature | 2.43× | ||
| 07 | Champagne | Food & Beverages | 2.30× | ||
| 08 | Mediaset | Technology & Electronics | 2.28× | ||
| 09 | Rose | Home & Garden | 2.20× | ||
| 10 | General practitioner | Health | 2.18× | ||
| 11 | Doctor of Medicine | Business & Career | 2.07× | ||
| 12 | Arezzo | Travel & Leisure | 2.00× | ||
| 13 | Tinder | Internet & Social Media | 1.97× | ||
| 14 | Dentistry | Business & Career | 1.90× | ||
| 15 | Internet & Social Media | 1.86× | |||
| 16 | Volunteering | Politics & Society | 1.80× | ||
| 17 | Travel agency | Travel & Leisure | 1.78× | ||
| 18 | Deal of the day | Shopping | 1.75× | ||
| 19 | Adriatic Sea | Travel & Leisure | 1.74× | ||
| 20 | Personal finance | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.16× | |
| Community Orientation | OPEN | 1.15× | |
| Design Affinity | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| Mindfulness | BALANCE | 0.86× | |
| Patriotism | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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