Sea Audience in Italy
Sea has an estimated audience of 17,080,546 people in Italy. 58.4% are female, 41.6% are male, average age 42.9. Top brand affinities: Robert Redford, General practitioner, Deal of the day, Google Maps, Dentistry.
Top brand affinities include Robert Redford, General practitioner, Deal of the day, with strongest over-indexing on Robert Redford (3.64× the country average). Demographically, the Sea audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Extroversion, Community Orientation.
Category: Travel & Leisure · Type: Topic
Demographics of Sea fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 42.9 |
| Estimated audience size | 17,080,546 |
Audience persona
The typical Sea fan in Italy is more female, around 42.9 years old, with strong Extroversion tendencies and a notable affinity for Robert Redford.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Robert Redford | 3.64× | Movies & TV |
| General practitioner | 2.98× | Health |
| Deal of the day | 2.32× | Shopping |
| Google Maps | 1.83× | Internet & Social Media |
| Dentistry | 2.93× | Business & Career |
| Meat | 1.75× | Food & Beverages |
| Tattoos | 1.61× | Fashion & Accessoires |
| Weddings | 1.58× | Kids & Family |
| corriere dello sport | 1.62× | Sports |
| Rose | 2.75× | Home & Garden |
| Rural tourism | 1.82× | Travel & Leisure |
| Charity and causes | 1.72× | Business & Career |
| Arezzo | 2.95× | Travel & Leisure |
| Mediaset | 1.66× | Technology & Electronics |
| Doctor of Medicine | 2.33× | Business & Career |
| Luxury yacht | 1.72× | Travel & Leisure |
| Sophia Loren | 2.24× | Movies & TV |
| Expensive Taste | 1.96× | Business & Career |
| Fashion show | 1.52× | Fashion & Accessoires |
| Serie B | 1.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.48 |
| Community Orientation | OPEN | 1.24 |
| Indulgence | JOY | 1.09 |
| Luxury Orientation | PREMIUM | 1.06 |
| DIY Mentality | THRILL | 1.05 |
| Pet Ownership | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 8.7% |
| Italy | 8.0% |
See Sea audiences in other countries
More Travel & Leisure audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.