Sea Audience in Mexico
Sea has an estimated audience of 4,558,935 people in Mexico. 55.0% are female, 45.0% are male, average age 33.3. Top brand affinities: MSN, Travel agency, Catholic Church, Banana, Sarcasm.
Top brand affinities include MSN, Travel agency, Catholic Church, with strongest over-indexing on MSN (3.4× the country average). Demographically, the Sea audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Travel & Leisure · Type: Topic
Demographics of Sea fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 33.3 |
| Estimated audience size | 4,558,935 |
Audience persona
The typical Sea fan in Mexico is balanced, around 33.3 years old, with strong Travelling tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.4× | News |
| Travel agency | 3.66× | Travel & Leisure |
| Catholic Church | 2.94× | Politics & Society |
| Banana | 3.09× | Food & Beverages |
| Sarcasm | 2.87× | Politics & Society |
| El País | 2.96× | News |
| Game consoles | 1.97× | Technology & Electronics |
| Dentistry | 2.76× | Business & Career |
| Broadcasting of sports events | 3.43× | Movies & TV |
| Pedro Pascal | 2.27× | Movies & TV |
| Freeware | 2.45× | Technology & Electronics |
| High school | 3.25× | Business & Career |
| Breastfeeding | 3.12× | Kids & Family |
| Sexology | 2.91× | Kids & Family |
| Multi-level marketing | 3.62× | Business & Career |
| Machu Picchu | 3.34× | Travel & Leisure |
| Shellfish | 3.87× | Food & Beverages |
| Avocado | 3.01× | Food & Beverages |
| Bruce Willis | 2.4× | Movies & TV |
| Wattpad | 2.32× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.6 |
| Spirituality | BALANCE | 1.37 |
| Urban Lifestyle | OPEN | 1.23 |
| Risk Appetite | THRILL | 1.23 |
| Sustainability | BALANCE | 1.08 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 8.7% |
| Italy | 8.0% |
See Sea audiences in other countries
More Travel & Leisure audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.