Sea Audience in Mexico
Sea has an estimated audience of 4,558,935 people in Mexico. 55.0% are female, 45.0% are male, average age 33.3. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (455.03× the country average). Demographically, the Sea audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Travel & Leisure · Type: Topic
Demographics of Sea fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 33.3 |
| Estimated audience size | 4,558,935 |
Audience persona
The typical Sea fan in Mexico is balanced, around 33.3 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Top brand affinities of Sea fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 455.03× | Travel & Leisure |
| Shopping and fashion | 200.46× | Shopping |
| Game consoles | 127.88× | Technology & Electronics |
| Catholic Church | 107.14× | Politics & Society |
| Travel agency | 85.25× | Travel & Leisure |
| Sarcasm | 69.12× | Politics & Society |
| Mobile game | 55.26× | Games |
| Valentine's Day | 121.58× | Kids & Family |
| Banana | 56.45× | Food & Beverages |
| Exfoliation (cosmetology) | 133.75× | Beauty & Wellness |
| El País | 55.3× | News |
| Broadcasting of sports events | 67.97× | Movies & TV |
| Dentistry | 48.39× | Business & Career |
| Daily Horoscope | 495.15× | Internet & Social Media |
| Sexology | 33.41× | Kids & Family |
| Freeware | 26.5× | Technology & Electronics |
| Breastfeeding | 34.56× | Kids & Family |
| Multi-level marketing | 40.32× | Business & Career |
| Machu Picchu | 36.87× | Travel & Leisure |
| Orange (fruit) | 43.78× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 22.27 |
| Travelling | THRILL | 22.27 |
| Urban Lifestyle | OPEN | 4.42 |
| Risk Appetite | THRILL | 2.19 |
| Mindfulness | BALANCE | 1.48 |
| Career Orientation | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 8.7% |
| Italy | 8.0% |
See Sea audiences in other countries
More Travel & Leisure audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.