Sea Audience in Germany
Sea has an estimated audience of 6,268,189 people in Germany. 57.9% are female, 42.1% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Tagesschau, German television comedy, Google News, Pets.
The average Sea fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Tagesschau, German television comedy, with strongest over-indexing on Satire (7.05× the country average). Demographically, the Sea audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Sea fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 39.3 |
| Estimated audience size | 6,268,189 |
Audience persona
The typical Sea fan in Germany is more female, around 39.3 years old, with strong Travelling tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,593,806 | 1.16× |
| Bayern | 1,032,645 | 1.02× |
| Baden-Württemberg | 906,156 | 1.06× |
| Niedersachsen | 683,727 | 1.12× |
| Hessen | 484,285 | 1.01× |
| Rheinland-Pfalz | 335,503 | 1.07× |
| Sachsen | 285,238 | 0.93× |
| Berlin | 266,321 | 0.95× |
| Schleswig-Holstein | 238,310 | 1.06× |
| Brandenburg | 182,890 | 0.94× |
| Thüringen | 147,324 | 0.92× |
| Mecklenburg-Vorpommern | 144,394 | 1.21× |
| Hamburg | 136,836 | 0.97× |
| Sachsen-Anhalt | 135,784 | 0.84× |
| Saarland | 80,015 | 1.04× |
| Bremen | 55,070 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.05× | Literature |
| Tagesschau | 2.56× | Movies & TV |
| German television comedy | 6.68× | Movies & TV |
| Google News | 4.31× | News |
| Pets | 1.78× | Pets & Animals |
| Allgäu | 5.53× | Travel & Leisure |
| Real property | 4.07× | Home & Garden |
| Western Union | 3.48× | Business & Career |
| Headphones | 4.54× | Technology & Electronics |
| Transfermarkt | 2.33× | Sports |
| Automobiles | 1.69× | Cars & Mobility |
| Livemusic | 2.53× | Music & Radio |
| Spiegel Online | 1.68× | News |
| Pillow | 3.66× | Home & Garden |
| Airbnb | 1.85× | Travel & Leisure |
| Country rap | 4.43× | Music & Radio |
| Do it yourself (DIY) | 1.53× | Home & Garden |
| Westdeutscher Rundfunk | 2.51× | Movies & TV |
| Swimsuit | 2.87× | Fashion & Accessoires |
| Kitchen garden | 9.09× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.53 |
| Sustainability | BALANCE | 1.47 |
| Sports Activity | POWER | 1.47 |
| DIY Mentality | THRILL | 1.46 |
| Design Affinity | PREMIUM | 1.46 |
| Pet Ownership | JOY | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 8.7% |
| Italy | 8.0% |
See Sea audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sea have in Germany?
Sea has an estimated audience of 6,268,189 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sea fans?
57.9% of Sea fans are female, 42.1% are male, with an average age of 39.3 years.
Which brands do Sea fans like most?
Sea fans show strongest brand affinity for Satire (7.05×), Tagesschau (2.56×), and German television comedy (6.68×) over the country average.
Where do Sea fans live in Germany?
Sea fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,593,806), Bayern (reach 1,032,645), and Baden-Württemberg (reach 906,156). These three regions account for the largest share of the active audience.
What other brands do Sea fans also like?
Beyond Sea itself, the audience over-indexes on Tagesschau (2.56×), German television comedy (6.68×), Google News (4.31×), and Pets (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.