Sea Audience in Germany
A data profile of the people who buy, follow and care about Sea in Germany — modelled from more than twelve digital signal sources. Sea has an estimated audience of 6,268,189 people in Germany.
The average Sea fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Kitchen, Tagesschau, Pandora, with strongest over-indexing on Kitchen (2.76× the country average).
Demographically, the Sea audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sea fan in Germany is more female, around 39.3 years old, with strong Travelling tendencies and a notable affinity for Kitchen.
At a glance
The key figures that characterise the Sea profile in Germany.
Search interest · 12-month trend
Demographics of Sea fans
57.9% are female, 42.1% are male, average age 39.3.
Gender split
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 39.3 |
| Estimated audience size | 6,268,189 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Sea audience comes from Germany.
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 8.7% |
| Italy | 8.0% |
Geography
Where the Sea audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~200K | 1.25× | |
| 02 | Nordrhein-Westfalen | ~1.5M | 1.11× | |
| 03 | Niedersachsen | ~700K | 1.10× | |
| 04 | Saarland | ~80K | 1.10× | |
| 05 | Rheinland-Pfalz | ~300K | 1.09× | |
| 06 | Bayern | ~1M | 1.05× | |
| 07 | Schleswig-Holstein | ~200K | 1.05× | |
| 08 | Baden-Württemberg | ~900K | 1.02× | |
| 09 | Bremen | ~50K | 1.02× | |
| 10 | Thüringen | ~200K | 0.98× | |
| 11 | Brandenburg | ~200K | 0.95× | |
| 12 | Hessen | ~400K | 0.93× | |
| 13 | Sachsen | ~300K | 0.93× | |
| 14 | Hamburg | ~100K | 0.91× | |
| 15 | Sachsen-Anhalt | ~100K | 0.88× | |
| 16 | Berlin | ~200K | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sea audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pandora | Fashion & Accessoires | 4.22× | ||
| 02 | Motorboat | Cars & Mobility | 3.70× | ||
| 03 | Snorkeling | Sports | 3.59× | ||
| 04 | Nintendo | Games | 3.34× | ||
| 05 | Dairy | Food & Beverages | 3.19× | ||
| 06 | Real property | Home & Garden | 2.89× | ||
| 07 | Google News | News | 2.86× | ||
| 08 | Pillow | Home & Garden | 2.86× | ||
| 09 | Kitchen | Home & Garden | 2.76× | ||
| 10 | High school | Business & Career | 2.37× | ||
| 11 | Skyscanner | Travel & Leisure | 2.35× | ||
| 12 | Swimsuit | Fashion & Accessoires | 2.34× | ||
| 13 | Robert Redford | Movies & TV | 2.29× | ||
| 14 | Chihuahua (dog) | Pets & Animals | 2.02× | ||
| 15 | Focus | News | 1.95× | ||
| 16 | Tagesschau | Movies & TV | 1.92× | ||
| 17 | Hugendubel | Shopping | 1.83× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.67× | ||
| 19 | House music | Music & Radio | 1.58× | ||
| 20 | Transfermarkt | Sports | 1.54× |
Personality of the Sea audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.61× | |
| Quality Awareness | PREMIUM | 1.58× | |
| Risk Appetite | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 0.89× | |
| Family Orientation | CONSERVATISM | 0.89× |
Frequently asked questions
How many fans does Sea have in Germany?
Sea has an estimated audience of 6,268,189 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sea fans?
57.9% of Sea fans are female, 42.1% are male, with an average age of 39.3 years.
Which brands do Sea fans like most?
Sea fans show strongest brand affinity for Kitchen (2.76×), Tagesschau (1.92×), and Pandora (4.22×) over the country average.
Where do Sea fans live in Germany?
Sea fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.
What other brands do Sea fans also like?
Beyond Sea itself, the audience over-indexes on Tagesschau (1.92×), Pandora (4.22×), Google News (2.86×), and Nintendo (3.34×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Sea audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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