Sea Audience in United States

Sea has an estimated audience of 28,831,222 people in United States. 51.6% are female, 48.4% are male, average age 41.1. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Sea fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Sea audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Sea fans

Demographic split for Sea audience in United States
MetricValue
Female51.6%
Male48.4%
Average age41.1
Estimated audience size28,831,222

Audience persona

The typical Sea fan in United States is balanced, around 41.1 years old, with strong Travelling tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Sea in United States
RegionReachAffinity
California3,894,2241.23×
New York3,701,4092.3×
Texas2,730,5621.1×
Florida2,397,5831.23×
Washington1,819,2083.15×
New Jersey952,3991.3×
Illinois901,9020.94×
Georgia873,9070.98×
Pennsylvania833,0730.86×
North Carolina824,8140.95×
Ohio735,1200.83×
Virginia697,8370.99×
Michigan610,9990.81×
Massachusetts608,9451.07×
Arizona540,7680.92×
Tennessee484,5380.84×
Maryland463,5930.94×
South Carolina418,9970.97×
Indiana415,8020.79×
Oregon400,6921.21×
Louisiana384,2381.03×
Colorado375,9550.83×
Missouri373,4030.8×
Minnesota359,2440.87×
Alabama334,6960.83×
Wisconsin332,7580.77×
Kentucky279,1070.77×
Connecticut274,2280.95×
Oklahoma266,3790.83×
Nevada248,7610.89×
Mississippi242,5081.02×
Utah233,4120.9×
Arkansas215,4400.91×
Kansas215,1510.95×
Iowa177,7040.75×
Hawaii157,1181.27×
Idaho124,6780.86×
New Hampshire121,8081.07×
Nebraska116,1960.8×
New Mexico104,4250.72×
Washington, District of Columbia104,3991.2×
West Virginia103,9190.77×
Maine103,2351×
Delaware95,2271.2×
Rhode Island79,8600.87×
Alaska78,3901.27×
Montana59,3190.74×
North Dakota44,2390.75×
South Dakota42,8590.64×
Vermont37,7800.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sea audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness3.5×Sports
Diaper bag4.89×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
MSN2.38×News
Golf Channel3.57×Sports
Hobby Lobby2.07×Home & Garden
Nature1.61×Home & Garden
Bass guitar2.63×Music & Radio
Carpentry3.03×Home & Garden
Industrial engineering6×Business & Career
Google Flights2.7×Travel & Leisure
Island3.2×Travel & Leisure
Do it yourself (DIY)1.59×Home & Garden
Payment card8.17×Fashion & Accessoires
Clarinet4.21×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sea audience
TraitClusterScore
TravellingTHRILL1.53
Risk AppetiteTHRILL1.4
Sports ActivityPOWER1.37
SustainabilityBALANCE1.33
PatriotismCONSERVATISM1.32
DIY MentalityTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Sea
CountryShare
United States13.5%
Japan8.7%
Italy8.0%

See Sea audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Sea have in United States?

Sea has an estimated audience of 28,831,222 people in United States, concentrated in California and New York.

What is the gender split and age of Sea fans?

51.6% of Sea fans are female, 48.4% are male, with an average age of 41.1 years.

Which brands do Sea fans like most?

Sea fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Sea fans live in United States?

Sea fans in United States are most concentrated in California (reach 3,894,224), New York (reach 3,701,409), and Texas (reach 2,730,562). These three regions account for the largest share of the active audience.

What other brands do Sea fans also like?

Beyond Sea itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.