Rascasse Audience Intelligence

Sea Audience in United States

A data profile of the people who buy, follow and care about Sea in United States — modelled from more than twelve digital signal sources. Sea has an estimated audience of 28,831,222 people in United States.

#685among Topic in United States#84in Travel & Leisure

The average Sea fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Planet Fitness, Shellfish, Fly fishing, with strongest over-indexing on Planet Fitness (1.82× the country average).

Demographically, the Sea audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sea fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sea profile in United States.

Audience size
28.8M
in United States
Gender
51.6%♀
48.4% male
Age
41.1
average years
Country rank
#995
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sea fans

51.6% are female, 48.4% are male, average age 41.1.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Sea audience in United States
MetricValue
Female51.6%
Male48.4%
Average age41.1
Estimated audience size28,831,222
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Sea audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

13.5%

of the worldwide Sea audience comes from United States.

Worldwide audience distribution share by country for Sea
CountryShare
United States13.5%
Japan8.7%
Italy8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sea audience in United States is strongest.

Fig. 05

Top regions by affinity

Sea fans by region: top regions in United States
#RegionReachAffinity×
01Washington~1.5M2.93×
02New York~3M1.80×
03Alaska~80K1.31×
04Hawaii~200K1.26×
05Oregon~400K1.18×
06New Jersey~900K1.17×
07Delaware~90K1.17×
08California~3.5M1.16×
09Massachusetts~700K1.15×
10Mississippi~300K1.15×
11Florida~2M1.13×
12Texas~2.5M1.11×
13Washington, District of Columbia~90K1.07×
14New Hampshire~100K1.05×
15Louisiana~400K1.04×
16Arkansas~200K1.03×
17Maine~100K1.02×
18Georgia~900K1.00×
19South Carolina~400K0.98×
20Kansas~200K0.98×
21Virginia~700K0.97×
22Idaho~100K0.97×
23North Carolina~800K0.95×
24Nevada~300K0.95×
25Illinois~900K0.92×
26Maryland~500K0.92×
27Pennsylvania~900K0.91×
28Connecticut~300K0.90×
29Rhode Island~80K0.90×
30Arizona~500K0.89×
31Oklahoma~300K0.88×
32Utah~200K0.88×
33Nebraska~100K0.87×
34North Dakota~50K0.87×
35Kentucky~300K0.86×
36West Virginia~100K0.86×
37Ohio~700K0.84×
38Indiana~400K0.84×
39Missouri~400K0.84×
40Minnesota~300K0.84×
41Alabama~300K0.84×
42Montana~70K0.84×
43New Mexico~100K0.83×
44South Dakota~60K0.83×
45Michigan~600K0.82×
46Vermont~40K0.82×
47Wisconsin~300K0.80×
48Colorado~400K0.79×
49Iowa~200K0.79×
50Tennessee~500K0.78×
Fig. 06

Affinity by region

Affinity by region — Sea, United States
0.78×1.00×2.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sea audience
#·InterestCategoryAffinity×
01ShellfishFood & Beverages4.47×
02Largemouth bassFood & Beverages3.45×
03Web serverTechnology & Electronics2.79×
04Fly fishingSports2.70×
05Multi-toolHome & Garden2.46×
06IslandTravel & Leisure2.41×
07WakeboardingSports2.39×
08ShrimpFood & Beverages2.38×
09Diaper bagKids & Family2.20×
10LumberHome & Garden2.20×
11Plant nurseryHome & Garden2.10×
12Golf ChannelSports1.88×
13Planet FitnessSports1.82×
14Real propertyHome & Garden1.80×
15CarpentryHome & Garden1.69×
16PatioHome & Garden1.68×
17ExpediaTravel & Leisure1.63×
18InnovationBusiness & Career1.60×
19MetaphysicsBusiness & Career1.51×
20TicketmasterTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sea audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
TravellingTHRILL1.47×
Risk AppetiteTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sea audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.82×
CreativityOPEN0.87×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sea have in United States?

Sea has an estimated audience of 28,831,222 people in United States, concentrated in California and New York.

02

What is the gender split and age of Sea fans?

51.6% of Sea fans are female, 48.4% are male, with an average age of 41.1 years.

03

Which brands do Sea fans like most?

Sea fans show strongest brand affinity for Planet Fitness (1.82×), Shellfish (4.47×), and Fly fishing (2.7×) over the country average.

04

Where do Sea fans live in United States?

Sea fans in United States are most concentrated in California (reach ~3.5M), New York (reach ~3M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Sea fans also like?

Beyond Sea itself, the audience over-indexes on Shellfish (4.47×), Fly fishing (2.7×), Island (2.41×), and Largemouth bass (3.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Sea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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