Patio Audience in United States
Patio has an estimated audience of 25,741,943 people in United States. 57.0% are female, 43.0% are male, average age 44.2. Top regions: California, Texas, Illinois. Top brand affinities: Arts and music, Sports, Food, Pets, Home improvement.
The average Patio fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Arts and music, Sports, Food, with strongest over-indexing on Arts and music (1.58× the country average). Demographically, the Patio audience skews more female with an average age of 44.2, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Patio fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 44.2 |
| Estimated audience size | 25,741,943 |
Audience persona
The typical Patio fan in United States is more female, around 44.2 years old, with strong DIY Mentality tendencies and a notable affinity for Arts and music.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 3,758,448 | 1.33× |
| Texas | 2,923,287 | 1.32× |
| Illinois | 2,222,307 | 2.59× |
| Florida | 1,835,073 | 1.05× |
| New York | 1,563,638 | 1.09× |
| North Carolina | 923,900 | 1.19× |
| Georgia | 910,578 | 1.15× |
| Pennsylvania | 734,169 | 0.85× |
| Ohio | 724,931 | 0.91× |
| Virginia | 706,438 | 1.13× |
| New Jersey | 667,155 | 1.02× |
| Washington | 613,781 | 1.19× |
| Massachusetts | 588,532 | 1.16× |
| Tennessee | 587,040 | 1.14× |
| Arizona | 572,942 | 1.09× |
| Michigan | 556,147 | 0.83× |
| Missouri | 506,328 | 1.22× |
| Maryland | 493,778 | 1.12× |
| Minnesota | 481,958 | 1.31× |
| Colorado | 470,238 | 1.16× |
| South Carolina | 451,330 | 1.17× |
| Indiana | 443,482 | 0.94× |
| Louisiana | 359,228 | 1.08× |
| Oregon | 347,840 | 1.18× |
| Wisconsin | 337,645 | 0.87× |
| Arkansas | 293,779 | 1.39× |
| Alabama | 257,646 | 0.72× |
| Connecticut | 248,629 | 0.96× |
| Nevada | 233,026 | 0.94× |
| Kentucky | 230,848 | 0.72× |
| Oklahoma | 227,318 | 0.8× |
| Iowa | 209,674 | 0.99× |
| Utah | 195,815 | 0.85× |
| Kansas | 188,106 | 0.93× |
| Mississippi | 185,959 | 0.88× |
| New Mexico | 117,323 | 0.91× |
| Rhode Island | 112,398 | 1.37× |
| Nebraska | 105,542 | 0.82× |
| Hawaii | 102,557 | 0.93× |
| Idaho | 98,330 | 0.76× |
| Washington, District of Columbia | 92,188 | 1.19× |
| New Hampshire | 75,528 | 0.74× |
| Maine | 74,114 | 0.8× |
| Delaware | 71,298 | 1× |
| West Virginia | 67,304 | 0.56× |
| Montana | 53,568 | 0.75× |
| South Dakota | 39,416 | 0.66× |
| North Dakota | 35,021 | 0.66× |
| Alaska | 30,562 | 0.55× |
| Vermont | 26,984 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arts and music | 1.58× | Arts & Culture |
| Sports | 1.52× | Sports |
| Food | 1.55× | Food & Beverages |
| Pets | 1.59× | Pets & Animals |
| Home improvement | 1.54× | Home & Garden |
| Adventure | 1.78× | Travel & Leisure |
| Hobby Lobby | 1.88× | Home & Garden |
| Celebrity | 1.51× | Movies & TV |
| Animal | 1.55× | Pets & Animals |
| Water | 1.5× | Food & Beverages |
| Wildlife | 1.73× | Travel & Leisure |
| Home repair | 2.09× | Home & Garden |
| Lowe's | 1.57× | Shopping |
| Parent | 1.61× | Kids & Family |
| Manufacturing | 1.66× | Business & Career |
| Motor vehicle | 1.68× | Cars & Mobility |
| Transport | 1.51× | Cars & Mobility |
| Garden | 1.55× | Home & Garden |
| Livestock | 1.67× | Pets & Animals |
| Rugby league | 1.92× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.59 |
| Quality Awareness | PREMIUM | 1.34 |
| Price Sensitivity | PREMIUM | 1.25 |
| Family Orientation | CONSERVATISM | 1.23 |
| Travelling | THRILL | 1.2 |
| Design Affinity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.2% |
| United Kingdom | 8.1% |
| Germany | 7.8% |
See Patio audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Patio have in United States?
Patio has an estimated audience of 25,741,943 people in United States, concentrated in California and Texas.
What is the gender split and age of Patio fans?
57.0% of Patio fans are female, 43.0% are male, with an average age of 44.2 years.
Which brands do Patio fans like most?
Patio fans show strongest brand affinity for Arts and music (1.58×), Sports (1.52×), and Food (1.55×) over the country average.
Where do Patio fans live in United States?
Patio fans in United States are most concentrated in California (reach 3,758,448), Texas (reach 2,923,287), and Illinois (reach 2,222,307). These three regions account for the largest share of the active audience.
What other brands do Patio fans also like?
Beyond Patio itself, the audience over-indexes on Sports (1.52×), Food (1.55×), Pets (1.59×), and Home improvement (1.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Patio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.