Rascasse Audience Intelligence

Patio Audience in United States

A data profile of the people who buy, follow and care about Patio in United States — modelled from more than twelve digital signal sources. Patio has an estimated audience of 25,741,943 people in United States.

#806among Topic in United States#87in Home & Garden

The average Patio fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Arts and music, Sports, Food, with strongest over-indexing on Arts and music (1.58× the country average).

Demographically, the Patio audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Patio fan in United States is more female, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Arts and music.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Patio profile in United States.

Audience size
25.7M
in United States
Gender
57.0%♀
43.0% male
Age
44.2
average years
Country rank
#1183
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Patio fans

57.0% are female, 43.0% are male, average age 44.2.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Patio audience in United States
MetricValue
Female57.0%
Male43.0%
Average age44.2
Estimated audience size25,741,943
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Patio audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3920%
40-4924%
50+31%
Fig. 04

Worldwide distribution

34.2%

of the worldwide Patio audience comes from United States.

Worldwide audience distribution share by country for Patio
CountryShare
United States34.2%
United Kingdom8.1%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Patio audience in United States is strongest.

Fig. 05

Top regions by affinity

Patio fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~2M2.49×
02Arkansas~300K1.40×
03Rhode Island~100K1.29×
04California~3.5M1.27×
05Minnesota~500K1.26×
06Texas~2.5M1.21×
07Missouri~500K1.18×
08North Carolina~900K1.17×
09Georgia~900K1.14×
10Washington~600K1.13×
11Massachusetts~600K1.12×
12South Carolina~400K1.12×
13Maryland~500K1.11×
14Colorado~400K1.10×
15Oregon~300K1.10×
16Virginia~700K1.08×
17Tennessee~600K1.07×
18Washington, District of Columbia~80K1.07×
19New York~1.5M1.04×
20Arizona~500K1.04×
21Louisiana~300K1.04×
22Nevada~300K1.03×
23Delaware~70K1.01×
24New Jersey~700K1.00×
25Florida~1.5M0.99×
26Connecticut~300K0.98×
27Iowa~200K0.97×
28New Mexico~100K0.96×
29Kansas~200K0.94×
30Mississippi~200K0.93×
31Indiana~400K0.92×
32Hawaii~100K0.92×
33Ohio~700K0.91×
34Idaho~100K0.88×
35Maine~80K0.88×
36Wisconsin~300K0.87×
37Nebraska~100K0.87×
38Montana~60K0.87×
39Pennsylvania~700K0.85×
40Utah~200K0.85×
41Michigan~600K0.84×
42North Dakota~40K0.83×
43Oklahoma~200K0.82×
44New Hampshire~80K0.82×
45South Dakota~50K0.78×
46Alabama~300K0.77×
47Kentucky~200K0.76×
48Vermont~30K0.75×
49Alaska~40K0.72×
50West Virginia~80K0.69×
Fig. 06

Affinity by region

Affinity by region — Patio, United States
0.69×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Patio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Patio audience
#·InterestCategoryAffinity×
01Home repairHome & Garden2.09×
02Rugby leagueSports1.92×
03Hobby LobbyHome & Garden1.88×
04Walt Disney WorldTravel & Leisure1.83×
05AdventureTravel & Leisure1.78×
06WildlifeTravel & Leisure1.73×
07Motor vehicleCars & Mobility1.68×
08LivestockPets & Animals1.67×
09ManufacturingBusiness & Career1.66×
10ParentKids & Family1.61×
11PetsPets & Animals1.59×
12Arts and musicArts & Culture1.58×
13FoodFood & Beverages1.55×
14AnimalPets & Animals1.55×
15GardenHome & Garden1.55×
16Home improvementHome & Garden1.54×
17SportsSports1.52×
18CelebrityMovies & TV1.51×
19TransportCars & Mobility1.51×
20WaterFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Patio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Patio audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.38×
Convenience OrientationPREMIUM1.36×
DIY MentalityTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Patio audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
Social Media UsageJOY0.84×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Patio have in United States?

Patio has an estimated audience of 25,741,943 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Patio fans?

57.0% of Patio fans are female, 43.0% are male, with an average age of 44.2 years.

03

Which brands do Patio fans like most?

Patio fans show strongest brand affinity for Arts and music (1.58×), Sports (1.52×), and Food (1.55×) over the country average.

04

Where do Patio fans live in United States?

Patio fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Illinois (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Patio fans also like?

Beyond Patio itself, the audience over-indexes on Sports (1.52×), Food (1.55×), Pets (1.59×), and Home improvement (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Patio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Patio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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