Rascasse Audience Intelligence

Transport Audience in United States

A data profile of the people who buy, follow and care about Transport in United States — modelled from more than twelve digital signal sources. Transport has an estimated audience of 79,060,757 people in United States.

#117among Topic in United States#3in Cars & Mobility

The average Transport fan in United States is 42.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup, Planet Fitness, Innovation, with strongest over-indexing on FIFA World Cup (1.6× the country average).

Demographically, the Transport audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Transport fan in United States is more male, around 42.0 years old, with strong Sustainability tendencies and a notable affinity for FIFA World Cup.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Transport profile in United States.

Audience size
79.1M
in United States
Gender
42.0%♀
58.0% male
Age
42.0
average years
Country rank
#147
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Transport fans

42.0% are female, 58.0% are male, average age 42.0.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Transport audience in United States
MetricValue
Female42.0%
Male58.0%
Average age42.0
Estimated audience size79,060,757
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Transport audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Transport audience comes from United States.

Worldwide audience distribution share by country for Transport
CountryShare
United States25.3%
Brazil6.3%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Transport audience in United States is strongest.

Fig. 05

Top regions by affinity

Transport fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~4.5M5.32×
02Kansas~900K1.51×
03California~12M1.40×
04Texas~8M1.17×
05Florida~6M1.16×
06Mississippi~800K1.15×
07Washington, District of Columbia~300K1.10×
08Nevada~800K1.07×
09New York~4.5M1.06×
10Alabama~1M1.02×
11Georgia~2.5M1.01×
12South Carolina~1M1.01×
13New Mexico~400K1.01×
14Louisiana~1M1.00×
15Illinois~2.5M0.99×
16Arkansas~600K0.99×
17Oklahoma~900K0.98×
18Virginia~2M0.96×
19Missouri~1M0.96×
20Kentucky~900K0.96×
21Hawaii~300K0.96×
22Tennessee~1.5M0.95×
23North Dakota~200K0.95×
24North Carolina~2M0.94×
25Michigan~2M0.94×
26New Jersey~2M0.94×
27Maryland~1.5M0.94×
28Arizona~1.5M0.92×
29Oregon~800K0.92×
30South Dakota~200K0.92×
31Alaska~200K0.91×
32Washington~1.5M0.90×
33Pennsylvania~2.5M0.89×
34Nebraska~400K0.89×
35Ohio~2M0.88×
36West Virginia~300K0.85×
37Minnesota~900K0.83×
38Idaho~300K0.83×
39Delaware~200K0.83×
40Colorado~1M0.82×
41Montana~200K0.82×
42Connecticut~600K0.81×
43Vermont~100K0.81×
44Massachusetts~1M0.80×
45Wisconsin~900K0.80×
46Utah~600K0.80×
47Rhode Island~200K0.80×
48Iowa~500K0.78×
49Maine~200K0.77×
50New Hampshire~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Transport, United States
0.75×1.00×5.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Transport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Transport audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden2.85×
02Renewable energyBusiness & Career2.64×
03Multi-toolHome & Garden2.47×
04InnovationBusiness & Career2.43×
05Solar energyHome & Garden2.33×
06LumberHome & Garden2.16×
07Weather forecastingHome & Garden2.15×
08Vehicle insuranceCars & Mobility2.09×
09LogisticsBusiness & Career2.03×
10Public transportCars & Mobility2.01×
11Car rentalsCars & Mobility1.95×
12Diaper bagKids & Family1.94×
13Real propertyHome & Garden1.91×
14RadioTechnology & Electronics1.90×
15FedExBusiness & Career1.90×
16Planet FitnessSports1.72×
17CarpentryHome & Garden1.69×
18FIFA World CupSports1.60×
19Mortgage loansBusiness & Career1.59×
20DentistryBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Transport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Transport audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.35×
Community OrientationOPEN1.35×
Convenience OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Transport audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.89×
Healthy LifestyleBALANCE0.94×
CreativityOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Transport have in United States?

Transport has an estimated audience of 79,060,757 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Transport fans?

42.0% of Transport fans are female, 58.0% are male, with an average age of 42.0 years.

03

Which brands do Transport fans like most?

Transport fans show strongest brand affinity for FIFA World Cup (1.6×), Planet Fitness (1.72×), and Innovation (2.43×) over the country average.

04

Where do Transport fans live in United States?

Transport fans in United States are most concentrated in California (reach ~12M), Texas (reach ~8M), and Florida (reach ~6M). These three regions account for the largest share of the active audience.

05

What other brands do Transport fans also like?

Beyond Transport itself, the audience over-indexes on Planet Fitness (1.72×), Innovation (2.43×), Renewable energy (2.64×), and Radio (1.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Transport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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