Transport Audience in United States

Transport logo

Transport has an estimated audience of 79,060,757 people in United States. 42.0% are female, 58.0% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Goop, Governor of Michigan, Vocal harmony, Wok.

The average Transport fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Goop, Governor of Michigan, with strongest over-indexing on Historic site (12× the country average). Demographically, the Transport audience skews more male with an average age of 42.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Transport fans

Demographic split for Transport audience in United States
MetricValue
Female42.0%
Male58.0%
Average age42.0
Estimated audience size79,060,757

Audience persona

The typical Transport fan in United States is more male, around 42.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Transport in United States
RegionReachAffinity
California12,671,2181.46×
Texas8,374,7011.23×
Florida6,836,7281.28×
New York5,185,0321.17×
Indiana4,590,0005.29×
Illinois2,513,0450.95×
Georgia2,484,1761.02×
Pennsylvania2,342,3940.88×
North Carolina2,340,5020.98×
Ohio2,101,4610.86×
Virginia2,083,1061.08×
Michigan2,021,9070.98×
New Jersey1,851,2500.92×
Tennessee1,641,9261.04×
Arizona1,524,5310.94×
Washington1,520,8450.96×
Maryland1,347,9260.99×
Massachusetts1,289,0350.83×
Missouri1,262,5980.99×
South Carolina1,156,7300.97×
Alabama1,082,5820.98×
Louisiana1,030,7001.01×
Nevada1,009,3001.32×
Colorado982,1260.79×
Oregon900,5720.99×
Oklahoma893,3761.02×
Minnesota888,3990.78×
Wisconsin874,5730.74×
Kansas823,9401.32×
Kentucky821,8180.83×
Mississippi747,5001.15×
Connecticut624,1300.79×
Arkansas598,2570.92×
Utah521,3040.74×
Iowa465,0570.71×
New Mexico413,7401.04×
Nebraska322,3270.81×
Washington, District of Columbia321,8811.35×
Hawaii320,2170.94×
Idaho285,3610.72×
West Virginia264,5190.72×
New Hampshire169,0620.54×
Maine167,5640.59×
Rhode Island161,6160.64×
Delaware159,6010.73×
Montana145,5580.66×
Alaska130,8160.77×
North Dakota124,0950.76×
South Dakota107,7990.59×
Wyoming86,2690.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Transport audience
BrandAffinityCategory
Historic site12×Arts & Culture
Goop15.04×Internet & Social Media
Governor of Michigan18.02×Politics & Society
Vocal harmony10.22×Music & Radio
Wok12.99×Food & Beverages
Grinch7.59×Movies & TV
Google Home11.07×Technology & Electronics
Hibachi13.14×Food & Beverages
Hipster15.63×Politics & Society
headspace14.93×Health
Grace Slick13.75×Music & Radio
Cherish (group)16.87×Music & Radio
Fairy godmother10.47×Literature
No Escape (1994 film)14.5×Movies & TV
El Paso County, Colorado15.85×Travel & Leisure
TV Fanatic12.74×Movies & TV
Kikar HaShabbat18.1×News
Guitarist (magazine)12.04×Music & Radio
La Jolla9.23×Travel & Leisure
Mathcore7.99×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Transport audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.41
Early Adopter MentalityPOWER1.24
Design AffinityPREMIUM1.23
Risk AppetiteTHRILL1.22
SustainabilityBALANCE1.2
Community OrientationOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Transport
CountryShare
United States25.3%
Brazil6.3%
Italy6.0%

See Transport audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Transport have in United States?

Transport has an estimated audience of 79,060,757 people in United States, concentrated in California and Texas.

What is the gender split and age of Transport fans?

42.0% of Transport fans are female, 58.0% are male, with an average age of 42.0 years.

Which brands do Transport fans like most?

Transport fans show strongest brand affinity for Historic site (12×), Goop (15.04×), and Governor of Michigan (18.02×) over the country average.

Where do Transport fans live in United States?

Transport fans in United States are most concentrated in California (reach 12,671,218), Texas (reach 8,374,701), and Florida (reach 6,836,728). These three regions account for the largest share of the active audience.

What other brands do Transport fans also like?

Beyond Transport itself, the audience over-indexes on Goop (15.04×), Governor of Michigan (18.02×), Vocal harmony (10.22×), and Wok (12.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.