A data profile of the people who buy, follow and care about Transport in Canada — modelled from more than twelve digital signal sources. Transport has an estimated audience of 9,356,640 people in Canada.
The average Transport fan in Canada is 42.6 years old, more male, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Ice Hockey World Championships, Real property, Tabloid (newspaper format), with strongest over-indexing on Ice Hockey World Championships (1.81× the country average).
Demographically, the Transport audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Transport fan in Canada is more male, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Transport profile in Canada.
41.0% are female, 59.0% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 42.6 |
| Estimated audience size | 9,356,640 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Transport audience comes from Canada.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
Where the Transport audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~7M | 4.46× | |
| 02 | New Brunswick | ~200K | 1.09× | |
| 03 | Manitoba | ~300K | 0.92× | |
| 04 | Ontario | ~3M | 0.78× | |
| 05 | Prince Edward Island | ~30K | 0.76× | |
| 06 | Saskatchewan | ~200K | 0.67× | |
| 07 | Alberta | ~700K | 0.64× | |
| 08 | Newfoundland and Labrador | ~90K | 0.61× | |
| 09 | British Columbia | ~800K | 0.56× | |
| 10 | Nova Scotia | ~200K | 0.55× |
The strongest cross-interests of the Transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tabloid (newspaper format) | Literature | 2.68× | ||
| 02 | John Cena | Sports | 2.68× | ||
| 03 | Mineral water | Food & Beverages | 2.51× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 2.38× | ||
| 05 | Vegas Golden Knights | Sports | 2.24× | ||
| 06 | Tom Cruise | Movies & TV | 2.19× | ||
| 07 | Air pollution | Health | 2.18× | ||
| 08 | Solar energy | Home & Garden | 2.09× | ||
| 09 | Vehicle insurance | Cars & Mobility | 1.95× | ||
| 10 | Virtual reality | Technology & Electronics | 1.93× | ||
| 11 | Real property | Home & Garden | 1.92× | ||
| 12 | Ice Hockey World Championships | Sports | 1.81× | ||
| 13 | Western Union | Business & Career | 1.76× | ||
| 14 | Innovation | Business & Career | 1.75× | ||
| 15 | Rail transport | Travel & Leisure | 1.68× | ||
| 16 | Career development | Business & Career | 1.62× | ||
| 17 | WWE | Sports | 1.61× | ||
| 18 | Radio | Technology & Electronics | 1.58× | ||
| 19 | TV game shows | Movies & TV | 1.56× | ||
| 20 | Public transport | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.58× | |
| Individualism | JOY | 1.41× | |
| Tradition | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.61× | |
| Design Affinity | PREMIUM | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Transport has an estimated audience of 9,356,640 people in Canada, concentrated in Quebec and Ontario.
41.0% of Transport fans are female, 59.0% are male, with an average age of 42.6 years.
Transport fans show strongest brand affinity for Ice Hockey World Championships (1.81×), Real property (1.92×), and Tabloid (newspaper format) (2.68×) over the country average.
Transport fans in Canada are most concentrated in Quebec (reach ~7M), Ontario (reach ~3M), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Transport itself, the audience over-indexes on Real property (1.92×), Tabloid (newspaper format) (2.68×), Radio (1.58×), and Innovation (1.75×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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