Transport Audience in Canada
Transport has an estimated audience of 9,356,640 people in Canada. 41.0% are female, 59.0% are male, average age 42.6. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Ice Hockey World Championships, Real property, Tabloid (newspaper format), Radio, Innovation.
The average Transport fan in Canada is 42.6 years old, more male, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Ice Hockey World Championships, Real property, Tabloid (newspaper format), with strongest over-indexing on Ice Hockey World Championships (1.81× the country average). Demographically, the Transport audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Transport fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 42.6 |
| Estimated audience size | 9,356,640 |
Audience persona
The typical Transport fan in Canada is more male, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 7,017,480 | 4.46× |
| Ontario | 3,074,404 | 0.78× |
| British Columbia | 784,256 | 0.56× |
| Alberta | 740,568 | 0.64× |
| Manitoba | 321,984 | 0.92× |
| New Brunswick | 234,729 | 1.09× |
| Saskatchewan | 199,248 | 0.67× |
| Nova Scotia | 154,455 | 0.55× |
| Newfoundland and Labrador | 87,356 | 0.61× |
| Prince Edward Island | 34,980 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 1.81× | Sports |
| Real property | 1.92× | Home & Garden |
| Tabloid (newspaper format) | 2.68× | Literature |
| Radio | 1.58× | Technology & Electronics |
| Innovation | 1.75× | Business & Career |
| Solar energy | 2.09× | Home & Garden |
| John Cena | 2.68× | Sports |
| Tom Cruise | 2.19× | Movies & TV |
| Vehicle insurance | 1.95× | Cars & Mobility |
| Non-alcoholic beverage | 2.38× | Food & Beverages |
| Virtual reality | 1.93× | Technology & Electronics |
| Western Union | 1.76× | Business & Career |
| TV game shows | 1.56× | Movies & TV |
| WWE | 1.61× | Sports |
| Career development | 1.62× | Business & Career |
| Public transport | 1.52× | Cars & Mobility |
| United Parcel Service | 1.6× | Business & Career |
| Air pollution | 2.18× | Health |
| Mineral water | 2.51× | Food & Beverages |
| Rail transport | 1.68× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.58 |
| Individualism | JOY | 1.41 |
| Tradition | CONSERVATISM | 1.26 |
| Convenience Orientation | PREMIUM | 1.26 |
| Spirituality | BALANCE | 1.25 |
| Need for Security | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
See Transport audiences in other countries
More Cars & Mobility audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Transport have in Canada?
Transport has an estimated audience of 9,356,640 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Transport fans?
41.0% of Transport fans are female, 59.0% are male, with an average age of 42.6 years.
Which brands do Transport fans like most?
Transport fans show strongest brand affinity for Ice Hockey World Championships (1.81×), Real property (1.92×), and Tabloid (newspaper format) (2.68×) over the country average.
Where do Transport fans live in Canada?
Transport fans in Canada are most concentrated in Quebec (reach 7,017,480), Ontario (reach 3,074,404), and British Columbia (reach 784,256). These three regions account for the largest share of the active audience.
What other brands do Transport fans also like?
Beyond Transport itself, the audience over-indexes on Real property (1.92×), Tabloid (newspaper format) (2.68×), Radio (1.58×), and Innovation (1.75×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.