Radio Audience in Canada
Radio has an estimated audience of 5,276,529 people in Canada. 46.2% are female, 53.8% are male, average age 42.5. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Google News, Broadcast engineering, Donald Trump, Radio broadcasting, Wikipedia.
The average Radio fan in Canada is 42.5 years old, balanced, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Google News, Broadcast engineering, Donald Trump, with strongest over-indexing on Google News (3.73× the country average). Demographically, the Radio audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Radio fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 42.5 |
| Estimated audience size | 5,276,529 |
Audience persona
The typical Radio fan in Canada is balanced, around 42.5 years old, with strong Travelling tendencies and a notable affinity for Google News.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 2,924,137 | 2.31× |
| Ontario | 2,149,579 | 0.97× |
| British Columbia | 695,724 | 0.88× |
| Alberta | 582,930 | 0.89× |
| Saskatchewan | 163,994 | 0.98× |
| Manitoba | 162,705 | 0.82× |
| Nova Scotia | 159,945 | 1.02× |
| New Brunswick | 109,433 | 0.9× |
| Newfoundland and Labrador | 54,075 | 0.67× |
| Prince Edward Island | 16,176 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 3.73× | News |
| Broadcast engineering | 5.31× | Business & Career |
| Donald Trump | 1.55× | Politics & Society |
| Radio broadcasting | 2.83× | Music & Radio |
| Wikipedia | 2.16× | Internet & Social Media |
| Broadcasting | 1.91× | Movies & TV |
| Transport | 1.58× | Cars & Mobility |
| Digital audio | 2.88× | Technology & Electronics |
| Melania Trump | 2.13× | Politics & Society |
| Loto-Québec | 1.72× | Games |
| Video hosting service | 2.06× | Technology & Electronics |
| Training | 1.53× | Sports |
| La Presse (Canadian newspaper) | 1.6× | News |
| News broadcasting | 1.67× | Business & Career |
| Digital media | 1.59× | Business & Career |
| Staples Inc. | 1.54× | Business & Career |
| Breaking news | 1.6× | Movies & TV |
| Road | 1.52× | Travel & Leisure |
| Communication studies | 2.82× | Business & Career |
| Joke | 1.62× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.4 |
| Family Orientation | CONSERVATISM | 1.31 |
| Individualism | JOY | 1.24 |
| Social Media Usage | JOY | 1.21 |
| Career Orientation | POWER | 1.19 |
| Convenience Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
See Radio audiences in other countries
More Technology & Electronics audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Radio have in Canada?
Radio has an estimated audience of 5,276,529 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Radio fans?
46.2% of Radio fans are female, 53.8% are male, with an average age of 42.5 years.
Which brands do Radio fans like most?
Radio fans show strongest brand affinity for Google News (3.73×), Broadcast engineering (5.31×), and Donald Trump (1.55×) over the country average.
Where do Radio fans live in Canada?
Radio fans in Canada are most concentrated in Quebec (reach 2,924,137), Ontario (reach 2,149,579), and British Columbia (reach 695,724). These three regions account for the largest share of the active audience.
What other brands do Radio fans also like?
Beyond Radio itself, the audience over-indexes on Broadcast engineering (5.31×), Donald Trump (1.55×), Radio broadcasting (2.83×), and Wikipedia (2.16×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.