A data profile of the people who buy, follow and care about Radio in Canada — modelled from more than twelve digital signal sources. Radio has an estimated audience of 5,276,529 people in Canada.
The average Radio fan in Canada is 42.5 years old, balanced, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Google News, Broadcast engineering, Radio broadcasting, with strongest over-indexing on Google News (3.73× the country average).
Demographically, the Radio audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Travelling, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Radio fan in Canada is balanced, around 42.5 years old, with strong Travelling tendencies and a notable affinity for Google News.
The key figures that characterise the Radio profile in Canada.
46.2% are female, 53.8% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 42.5 |
| Estimated audience size | 5,276,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Radio audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
Where the Radio audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~3M | 2.31× | |
| 02 | Nova Scotia | ~200K | 1.02× | |
| 03 | Saskatchewan | ~200K | 0.98× | |
| 04 | Ontario | ~2M | 0.97× | |
| 05 | New Brunswick | ~100K | 0.90× | |
| 06 | Alberta | ~600K | 0.89× | |
| 07 | British Columbia | ~700K | 0.88× | |
| 08 | Manitoba | ~200K | 0.82× | |
| 09 | Newfoundland and Labrador | ~50K | 0.67× | |
| 10 | Prince Edward Island | ~20K | 0.62× |
The strongest cross-interests of the Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Broadcast engineering | Business & Career | 5.31× | ||
| 02 | Google News | News | 3.73× | ||
| 03 | Digital audio | Technology & Electronics | 2.88× | ||
| 04 | Radio broadcasting | Music & Radio | 2.83× | ||
| 05 | Communication studies | Business & Career | 2.82× | ||
| 06 | Mitch McConnell | Politics & Society | 2.75× | ||
| 07 | Wikipedia | Internet & Social Media | 2.16× | ||
| 08 | Melania Trump | Politics & Society | 2.13× | ||
| 09 | Video hosting service | Technology & Electronics | 2.06× | ||
| 10 | Broadcasting | Movies & TV | 1.91× | ||
| 11 | Loto-Québec | Games | 1.72× | ||
| 12 | News broadcasting | Business & Career | 1.67× | ||
| 13 | Joke | Literature | 1.62× | ||
| 14 | Breaking news | Movies & TV | 1.60× | ||
| 15 | Digital media | Business & Career | 1.59× | ||
| 16 | Transport | Cars & Mobility | 1.58× | ||
| 17 | Donald Trump | Politics & Society | 1.55× | ||
| 18 | Staples Inc. | Business & Career | 1.54× | ||
| 19 | Training | Sports | 1.53× | ||
| 20 | Road | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.40× | |
| Family Orientation | CONSERVATISM | 1.31× | |
| Individualism | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.72× | |
| Spirituality | BALANCE | 0.91× | |
| Urban Lifestyle | OPEN | 0.93× |
Radio has an estimated audience of 5,276,529 people in Canada, concentrated in Quebec and Ontario.
46.2% of Radio fans are female, 53.8% are male, with an average age of 42.5 years.
Radio fans show strongest brand affinity for Google News (3.73×), Broadcast engineering (5.31×), and Radio broadcasting (2.83×) over the country average.
Radio fans in Canada are most concentrated in Quebec (reach ~3M), Ontario (reach ~2M), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Radio itself, the audience over-indexes on Broadcast engineering (5.31×), Radio broadcasting (2.83×), Broadcasting (1.91×), and Wikipedia (2.16×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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